Amp.Amsterdam // The Sonic Branding Company’s Post

From zero to hero by kicking inaction and busywork to the curb Inertia can’t move stuck. It’s one of these things in professional and personal life… What is? People just don’t move from agreed actions to actually doing stuff. For example: imagine being on a team of high-class professionals organizing an international event. You have all shared tasks, and taken them upon yourselves to do stuff to move the event forward; invites, research, invitations, all the classical event-planning stuff. One of the team members has agreed to organize all the refreshment for the day of the event. This means organizing the booking and financial processes with the caterer and administration team. Two months ago, everyone agreed… bada-bing! What can go wrong? Err… no refreshments were booked. No coffees, food, or meal reservations, bookings, or payment processes, done. Nada… nothing… no action. The clock is ticking. Now you are down to 4 weeks… nothing. 3 weeks… nothing. So either you take control and pick up the pieces, or you let it die. You know… create a learning moment: Don’t worry that it will be an international embarrassment, which you will all feel… Perh…

From zero to hero by kicking inaction and busywork to the curb Inertia can’t move stuck. It’s one of these things in professional and personal life… What is? People just don’t move from agreed actions to actually doing stuff. For example: imagine being on a team of high-class professionals organizing an international event. You have all shared tasks, and taken them upon yourselves to do stuff to move the event forward; invites, research, invitations, all the classical event-planning stuff. One of the team members has agreed to organize all the refreshment for the day of the event. This means organizing the booking and financial processes with the caterer and administration team. Two months ago, everyone agreed… bada-bing! What can go wrong? Err… no refreshments were booked. No coffees, food, or meal reservations, bookings, or payment processes, done. Nada… nothing… no action. The clock is ticking. Now you are down to 4 weeks… nothing. 3 weeks… nothing. So either you take control and pick up the pieces, or you let it die. You know… create a learning moment: Don’t worry that it will be an international embarrassment, which you will all feel… Perh…

From zero to hero by kicking inaction and busywork to the curb Inertia can’t move stuck. It’s one of these things in professional and personal life… What is? People just don’t move from agreed actions to actually doing stuff. For example: imagine being on a team of high-class professionals organizing an international event. You have all shared tasks, and taken them upon yourselves to do stuff to move the event forward; invites, research, invitations, all the classical event-planning stuff. One of the team members has agreed to organize all the refreshment for the day of the event. This means organizing the booking and financial processes with the caterer and administration team. Two months ago, everyone agreed… bada-bing! What can go wrong? Err… no refreshments were booked. No coffees, food, or meal reservations, bookings, or payment processes, done. Nada… nothing… no action. The clock is ticking. Now you are down to 4 weeks… nothing. 3 weeks… nothing. So either you take control and pick up the pieces, or you let it die. You know… create a learning moment: Don’t worry that it will be an international embarrassment, which you will all feel… Perh…

What should you be doing BEFORE the event begins? When you arrive at the venue, there’s things to do to set everyone up to win Many people assume events just run smoothly on their own Anyone who works at or coordinates events can tell you that’s not the case As a speaker, to make sure an event goes off as smooth as possible You need to be connected to your coordinator, the event staff, and double check everything - Get there early - Walk the room - Test the mics (yours and other mics) - Test any A/V In short, get there early, test everything, and make sure you are ready to rock BONUS: If you will be introducing people, ask the pronunciation of their name off stage before you announce them on stage

“I’m glad you made us get the bigger dancefloor.” Words from a client who told us “nobody would dance” 🕺 We like to exceed expectations. Link in comments to explore our events ⬇️ #corporateevents #employeeengagement #businessevents #eventmanagement #eventorganiser

Top Tips for Equipment at a Christmas Event Whether you're organising a festive concert, a cozy holiday play, or an extravagant corporate event, the right production equipment is essential for delivering an unforgettable experience. https://lnkd.in/eufwwj9i

The Best Industry with the Best People: The event industry isn’t for everyone. It’s fast-paced, demanding, and requires a level of dedication that not everyone can handle. But for those of us who live and breathe it, there’s no place we’d rather be. It’s an industry built on teamwork, resilience, and a relentless drive to create something unforgettable. We work alongside some of the hardest-working, most passionate people out there — the kind of folks who don’t quit when things get tough but push through to make sure the show goes on. Whether it's building a venue from the ground up or handling the last-minute chaos, we make it happen because that’s just what we do. As P.T. Barnum once said, "Fortune always favors the brave, and the industry we’re in demands nothing less than courage and heart." Every day, we give it our all, and that’s what makes this industry truly special. So, when 5 p.m. hits at least one day this week, pour yourself a drink and raise it high in salute to "This is The Best Frickin’ Industry!" Here’s to the long hours, the challenges we face head-on, and the incredible moments we create together. #EventIndustry #BestPeople #CreatingMemories #HardWork #Salute

ASOC’s New Execs for 2024/2025 Introducing our other Events Director Lorelei Wang! Be sure to check out some interesting facts about her below!

At Cannes, ceremonies should be sacred. Untouchable. Unconflictable. Listen, I’m coming to terms with the fact that my yearly week to study the craft without the noise of business is gone. But one thing I can’t get over: companies scheduling events — dinners, parties, meetings — conflicting with the ceremonies. That’s such a disrespectful act! We have all day, all night for shenanigans. Let’s keep the awarding of the lions clear so people still going to France to study can learn without any pressure. So people receiving their career-changing metal can be properly cheered. And most of all, so we keep the work still at the pinnacle of what the event means. Though while I write that, a sad feeling descends. I’m not sure the perpetrators, the ones scheduling parties and get-togethers during this ritualistic time will even understand my point. “Of course they can go,” they will say, “we will totally understand!” I don’t care you understand. I don’t give a damn you’re ok if we go. I care about the dare of scheduling anything during the ceremony that should be the reason the event exists. The symbolic act it represents. Maybe if people start to speak up, if enough of us refuse to go to any other events during those time slots, even if they are not attending that specific ceremony… perhaps we can bring back a little bit of etiquette around this Festival of Creativity. Good luck next week to all contenders. Thank you judges for dedicating time to learn on behalf of all of us. Looking forward to seeing some of you next week. And to continue to discuss what’s next in the creative world after that. #canneslions #creativity #advertising

Fellow Chiefs of Staff! I am thrilled to say that I will be participating in the #ChiefofStaffConnect in NYC on Oct 17 & 18, hosted by Chief of Staff Network. I hope to see you there. There are still some tickets available... Full #COSC2024 details: https://lnkd.in/ewPXPj3r We’re bringing together 120+ select senior chiefs of staff from across industries and geographies for two days full of discussion, problem-solving, and fun. With this year’s theme – “Company Blueprints & Chief of Staff Toolkits” – our aim is to give you actionable takeaways on strategy and tactics, not just rose-colored-glasses stories and impractical theories. This is not your cookie-cutter, one-size-fits-all conference. You’ll choose which sessions are most valuable to you and most sessions will be highly interactive, with case studies, live problem-solving sessions, workshops, and discussions. You’ll leave Chief of Staff Connect armed with inspiration from the strategic sessions, actual playbooks from the tactical sessions, and a community of other senior Chiefs to continue the conversation long after the event is done. #OpentoWork #ChiefofStaff #Leadership #Strategy #Operations #BoardGovernance #DataAnalytics #GrowthMindset #CLevelSupport #StrategicLeadership #ProcessImprovement #OperationsExcellence #StakeholderEngagement #GlobalPerspective #Innovation #Generalist #SocialImpact #RemoteWork #HybridWork