African Music Summit’s Post

How do you reach Africa's Masses through the Power of Music? What strategies do brands and artists adopt to get value from music being a passion point for most Africans? These and more will be discussed at the mixer event happening tomorrow. We will unlock insights from industry stakeholders around consumer motivations, preferences, and the importance of prioritizing meaningful engagement and effective brand positioning. Our panellists will delve into the pivotal role of technology in revolutionizing music distribution, consumption and advertising opportunities driven by insights from user behaviours and consumption patterns. As Africa strengthens its presence on the global music scene, events like the Mdundo Mixer are crucial platforms for collaboration, innovation, and knowledge sharing. By leveraging the power of music, stakeholders can drive positive change, inspire creativity, and engage with audiences in impactful ways. Muthoni Irungu Anyiko Owoko Gloria W Kaburu, ACIM Moriasi Omambia Nameless Ryan Majiwa Bilha Ngaruiya #mdundomixer #kenya #partners

ACA INTERNATIONAL MARKETS: GLOBAL PERSPECTIVES IN THE MUSIC INDUSTRY After a successful first phase of the Arts Connect Africa #IndustryConversations in which we got insights from African music industry professionals from across the four regions of the continent on “building a strong touring circuit in the African music industry”. The series is entering its second phase. In this phase titled #InternationalMarkets, Adebayo Adegbite will be leading an interview series with music business professionals outside Africa. Our resource persons have been drawn from Latin America, Asia, Europe and North America and they will provide their perspectives on germane issues such as cultural connections between Africa music and music from other continents, how the African music can achieve global standards, economic and creative opportunities for African professionals within the global music ecosystem, success stories of collaborations between African and international artists, building continental networks within the global music industry, and other pertinent issues. follow us here and on all social media platforms to learn more. #CreativeIndustry #MusicIndustry #GlobalMusic #ArtsConnectAfrica #Interviews #International

🌍 Bridging the Gap in the Music Industry: A Call for International Collaboration 🌍 In a recent enlightening discussion with Momentual (formerly Music Cities Events) my partner at Africa Rising Music Conference Namakau Socika delved into the critical challenges that South African artists encounter concerning mobility in the music industry. The conversation highlighted the significant influence that international companies wield and the transformative impact they could achieve by supporting initiatives such as mentorship programs and international internships. At the Africa Rising Music Conference, we are deeply committed to these programs, advocating for more involvement from our global counterparts. The goal is to foster equal opportunities for African executives within the global music ecosystem. This endeavor is not merely about providing opportunities; it's about enriching the industry by introducing diverse perspectives and authentic representations of African talent both in the boardroom and on stage. We believe that this collaboration holds a dual benefit. It not only empowers the recipients of these opportunities but also enhances diversity in the workplace, leading to a more inclusive and representative music industry worldwide. Let's unite to create a lasting impact and ensure global representation matches the diversity of music industry audiences. We invite international partners to join us in paving the way for a truly inclusive future. #AfricaToTheWorld #DiversityInMusic #AfricaRisingMusicConference #InternationalCollaboration #ArtistMobility #MusicExecutives #GlobalMusic

🌟 Highlighting “Pilot Project for Audience Diversification in Contemporary Jazz”, organised by Assejazz! This project consists of the creation of a European programme for the exchange of jazz proposals through collaboration with 3 entities similar to Assejazz, dedicated to the dissemination and internationalisation of this musical genre! Key aspects of the project include: 🤝 Collaboration and Exchange: the 3 entities will visit Assejazz to share practices and tools, focusing on addressing challenges between jazz venues and new audience profiles. 🎤 Meetings/concerts: 12 in total (4 for each entity), held over 12 months, to inspire and develop tools to reflect on issues such as the reduction of the environmental impact of venues and the interaction with audiences that are not very integrated among current audiences (young people, women and citizens not professionally linked to musical disciplines) and practical tools to include audiences in the reflection and transformation of music venues. 👉 Find more about the project in the link: https://lnkd.in/dWNUiimv #LIVEMX #beyondmusic #livemusicsector #creativeeuropeprogramme #musicmoveseurope #livemxprojectshowcase

On Saturday, I was a speaker on a webinar organized and hosted by The Creative's Mastery Forum I was delighted to clearly state the importance of effective royalty collection/data system in the African Music Industry. Based on International Federation on Phonographic Industry Global Music Report (IFPI), sub saharan Africa was the fastest growing region for recorded music revenue in 2022 (with a 30% growth). This is positive but I believe this was subject to an inadequate data available to the organization from our region; there is a need for more data system in Africa (putting into consideration the fact that 2022 is the first time IFPI had made a systematic report about our market). For publishing as a music right, we still have a lot to do too. According to CISAC review 2022, Africa recorded the lowest revenue and a slow growth of 10.4% compared to Latin America’s +64.9% and Asia-Pacific’s +16.5%. In conclusion, there are a lot of positives from our market but we still have along way to go towards meeting the objective: to protect creatives and ensure they derive adequate compensation for the use of their music rights. #entertainment #entertainmentlaw #music #musiclaw #afrobeats #nigeria #UBANIOBINNA

10 Most Talked About African Artists 2024 South Africa and Nigeria top the list of the most talked about African artists in 2024. The African music scene continues to explode with rich and tantalizing sounds but there is more putting them in the spotlight. Concert tickets for shows abroad by African artists are selling out, and streaming numbers are skyrocketing. Nominations for prizes continue to stream from Afrobeats to Amapiano and beyond. This article interrogates which African musicians are making waves in 2024! #Africaartist #Africa #Afrobeat #Afrototheworld

I was invited to the now ongoing #MusicImbizo music conference in Durban, South Africa. While I couldn't make it :( due to the expensive plane ticket , earlier on Sphe Mbhele had asked me to prepare notes on the theme 'Brand building and Marketing; Creating a distinctive Identity.' Here are some of the ideas I would have shared on the topic: Standing out is a complex yet vital element for a creative brand. Embracing authenticity and creative storytelling are crucial tools for achieving this goal. A strong music brand is built on defining a unique sound, style, and artistic vision. This differentiation is key to success in the competitive music industry. Examples of Unique African Artists' stories I was excited to share; Burna Boy: Known for his distinct style and ability to blend genres with social commentary, making him a global sensation, Aliddeki Brian : A promising Ugandan musician with a blend of Afro-fusion folk music and energetic live performances. Miriam Makeba: A Storyteller Extraordinaire who was also known for her civil rights activism, and Nasty C: An engaging South African music artist on social media, who easily gives fans a glimpse into his personal life. These artists to me represent the power of defining ones unique sound, style, and artistic vision hence setting one apart and paving the way for a successful music career. #BrandBuilding #MusicMarketing #DistinctiveIdentity #MusicIndustry #MusicImbizoConference.

The Global Stage: What International Tours Mean for Kenyan Artists: King Kaka’s current tour across the USA is a significant milestone, not just for him, but for the entire Kenyan music industry. As one of Kenya’s most influential artists, King Kaka’s international presence highlights the growing impact of Kenyan music on the global stage. International tours provide Kenyan artists with the opportunity to serve as cultural ambassadors. Through their music, they share the rich heritage and contemporary realities of Kenya with a global audience. They also bring economic benefits. They increase the artists’ revenue through concerts, merchandise, and streaming, while also boosting the local economy back home. The success of artists like King Kaka abroad can attract more international attention and investment in Kenya’s music industry. King Kaka’s journey from Nairobi to the USA is inspiring a new generation of Kenyan artists. His success story demonstrates that with talent, hard work, and perseverance, Kenyan artists can achieve international acclaim. This serves as a powerful motivation for young musicians in Kenya to pursue their dreams. As an artiste or artiste manager, ask yourselves- what are you doing to get your brand internationally recognized? #KakaEmpireArticles #ArtistManagement #KakaEmpireIsTheLifestyle

The Nigerian music industry is a $2 billion powerhouse, captivating audiences worldwide. From Afrobeats to highlife, its influence is undeniable. Yet, in-depth analysis of this thriving market's latest trends is scarce. Beats and Business fills the gap. Our weekly newsletter delivers: • Actionable insights: Gain practical advice, like how to leverage streaming platforms or build a successful fanbase. • Curated news and trends: We explore the hottest trends, from the rise of Afropop to the global influence of Nigerian music videos, keeping you ahead of the curve. • Expert interviews: Get insights from industry leaders and rising stars. • The juiciest conversations: Dive deep into the conversations surrounding Nigerian music's global impact. • Conversation starters: Spark discussions about the latest industry trends with your network. • Streaming platform info: Learn how you can capitalize on the digital revolution and monetize your passion for Nigerian music. Whether you're a musician, manager, lawyer, or simply a passionate fan, Beats and Business has something for you. Ready to Master the Nigerian Music Industry? Sign up for Beats and Business today! https://lnkd.in/emM8nkfr P.S. What are your biggest questions about the Nigerian music industry? Share them in the comments! #Afrobeats #Nigeria #DigitalRevolution

🌟 Highlighting “Serbia Creates: The Spotlight”, organised by Republic of Serbia – Office for Information Technologies and e-Government! Supported by Music Moves Europe, this project addresses specific challenges within the Serbian music landscape, focusing on music export, networking, and fostering capacity-building within the industry. Highlights include: 1️⃣ Transparent open call for musicians, facilitated by an expert panel of 12 music professionals, each representing a different genre and background; 2️⃣ Platform for artists to showcase their talents internationally: opportunity for 15 emerging music artists to gain exposure and participate in 120 performances at 60 events and festivals across nine European countries; 3️⃣ Professional training and engagement of two music industry professionals who will handle the logistics and organisation of the above-mentioned performances; 4️⃣ Capacity-building: with free resources, training, and experience to enhance the skills of both artists and music professionals. The project’s impact goes beyond Serbia, contributing to the broader European music scene, serving as a valuable case study for innovative and scalable approaches to music export. 👉 Find more about “Serbia Creates: The Spotlight” in the link: https://lnkd.in/dWNUiimv #LIVEMX #beyondmusic #livemusicsector #creativeeuropeprogramme #musicmoveseurope #livemxprojectshowcase