AMV BBDO’s Post

Loved talking to Mark Tungate for AdForum about data as an art as well as a science: how data at its best is as much about the linguistic, emotional and cultural as the numerical. We discuss how Data with Soul at AMV BBDO is ultimately about data with EQ, as well as IQ. When it came to choosing what to study, I didn't know that Computer Science, Data Analytics, Machine Learning or any adjacent degrees were even an option. I studied French Language and Literature, and I rely on the skill set I developed through this choice as much as I do on the technical skills I learnt later: the ability to analyse language, from word choice and tone to the most recurring themes and feelings in a body of text, and how they all intersect. (Although, I do wish I'd known how to code at that point, it would have sped my essays up quite a bit.) No matter the source or data set - whether it’s social listening, surveys, searches, or 19th century novels, or the output - a report, an essay, an article - they all require the same ability to analyse meticulously, construct the most important narrative and make our insights clear and actionable, whilst positioning them in cultural context. Studying literature and language arms us with the ability to unpick what a source teaches us about the socio-political climate of the time in which a piece of work was written or created- and the meaning the author wanted to convey. I've been reminded of this more than ever in the last couple of weeks.   I started my career not only alongside the wake of Trumpism and Brexit, but because of it. I wanted to understand how data had been inaccurately gathered or unfairly represented: the missing sources, the asterisks ignored, the time frames and sample sizes in tiny fonts, and the context left out. How the siloing of meaning into unrepresentative numbers saw statistics turn to slogans that fed misinformation and disinformation. When the distinctly human and contextual elements of gathering, analysing, presenting and understanding data are overlooked, the meaning and messages conveyed are at best unimaginative and reductive, and at worst, powerfully misleading. Both in perception and in practice, both inside and outside of the industry, we should remember that data can direct emotion and culture as much as it brings them to light. Above all, data is most impactful as storytelling, designed to make its readers think, feel and act.

Data storytelling plays a crucial role in transforming information into compelling narratives that resonate with audiences. By weaving together data points with real-life examples and impactful visuals, we illuminate trends, challenges, and opportunities facing our community. This approach fosters deeper understanding and engagement, empowering stakeholders to make informed decisions and drive positive outcomes. Through the art of data storytelling, Truckee Meadows Tomorrow strives to foster a more connected, informed, and responsive community, where data-driven insights inspire collective action and transformative change. ☀️📚

Numbers matter, but stories resonate. Newsletters show how powerful storytelling is in a data-driven world. By weaving compelling narratives around data, you can: ✔️ Connect with audiences on an emotional level: Make data relatable and memorable. ✔️ Simplify complex information: Present insights in a clear and engaging way. ✔️ Drive action: Inspire and motivate audiences to take action based on the data. Master the art of data storytelling and stay informed on the latest trends. Subscribe to our weekly newsletter for practical strategies and industry examples: https://lnkd.in/gKxMixr8 #newsletter #Letterhead #emailnewsletter #media

𝗪𝗲 𝗯𝗿𝗲𝗮𝘁𝗵𝗲 𝗹𝗶𝗳𝗲 𝗶𝗻𝘁𝗼 𝗱𝗮𝘁𝗮, 𝘁𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝗶𝘁 𝗶𝗻𝘁𝗼 𝗮 𝘀𝘆𝗺𝗽𝗵𝗼𝗻𝘆 𝗼𝗳 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗮𝗻𝗱 𝗽𝗼𝘀𝘀𝗶𝗯𝗶𝗹𝗶𝘁𝘆. 🎶🧠 At 𝗥𝗲𝗱𝗡𝗼𝘃𝗶𝘂𝘀, we believe that complex scientific data doesn't have to be a barrier to communication. Our visually engaging 𝗣𝘂𝗯𝗩𝗶𝘀𝘂𝗮𝗹𝘀 turn dry numbers into captivating stories that resonate with your audience. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝘂𝗿𝗻 𝘆𝗼𝘂𝗿 𝗱𝗮𝘁𝗮 𝗶𝗻𝘁𝗼 𝗮 𝘀𝘆𝗺𝗽𝗵𝗼𝗻𝘆? Let's chat! #datavisualization #sciencecommunication #storytelling #pubvisual

Incorporating elements of traditional storytelling into data stories creates a deeper connection with your audience. Traditional storytelling engages emotions and builds narratives, making information more relatable. Data storytelling relies on factual data, trends, and statistics. By blending these approaches, we create data stories that are informative and emotionally resonant. At TMT, our mission is to bring data to life in a compelling way. We believe that data storytelling should provide valuable insights into both our present and future, making complex information accessible and engaging. Our approach transforms raw data into meaningful narratives that inspire action and drive positive change.

Data isn't just numbers; it's the backbone of insightful editorial decisions. From understanding audience preferences to predicting trends, data guides our storytelling journey. How are you leveraging data in your editorial work? Share your thoughts below! #EditorialData #ContentStrategy"

𝗦𝘁𝗼𝗿i𝗲𝘀 𝗳𝘂𝗲𝗹 𝗲𝗺𝗼𝘁𝗶𝗼𝗻𝘀 𝗮𝗻𝗱 𝗵𝗲𝗹𝗽𝘀 𝘁𝗼 𝘂𝗻𝗱𝗲𝗿𝘀𝘁𝗮𝗻𝗱 𝗱𝗮𝘁𝗮... Data may be king in market research, but the emotional narrative brings it to life. Stories uniquely move people, ignite passion, and inspire action. We connect emotionally with our audience by telling stories about our research findings. This makes our insights more memorable, drives engagement, and encourages action. 𝗗𝗮𝘁𝗮 𝘁𝗲𝗹𝗹𝘀 𝘂𝘀 𝘄𝗵𝗮𝘁 𝗶𝘀 𝗵𝗮𝗽𝗽𝗲𝗻𝗶𝗻𝗴, 𝗯𝘂𝘁 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘁𝗲𝗹𝗹 𝘂𝘀 𝘄𝗵𝘆 𝗶𝘁 𝗺𝗮𝘁𝘁𝗲𝗿𝘀. Together, they create a powerful force that can drive change. So, next time you share your research findings, remember to weave in a story that resonates with your audience. After all, data can inform and explain, but it's an emotion that inspires! #MarketResearch #Storytelling #DataNarrative

Each lesson was a journey of discovery, as I explored various techniques for visualizing data and communicating complex information effectively. By mastering the art of storytelling with data, I now possess a powerful toolset for informing and engaging audiences. #DataStorytelling #DataJournalism #DataAnalysis #DataVisualization #StorytellingWithData https://lnkd.in/dCHm_4sm

Captivating Your Audience: The Art of Storytelling with Data Have you ever scrolled past a chart or an Excel sheet your eyes glazing over at the rows of numbers? Data is powerful, but on its own, it can be uninviting. That's where storytelling comes in! Storytelling with data is the art of transforming dry charts into a compelling narrative. It's about using data to connect with your audience on an emotional level, making your message clear, memorable, and impactful People are wired for stories. Stories hold our attention, spark our curiosity, and help us understand complex information. What do you think about the term “storytelling”? Share in the comment #storytellingwithdata #UserExperience #Dashboarddesign

Ever wondered how to turn raw data into powerful stories? 🤔 It's in our DNA to tell stories. From cavemen around a fire to marketers in the digital age, storytelling connects us. But here’s the secret sauce 👉 when you fuse data with storytelling, you don’t just connect—you convince. 🔥 Why? Because data gives your story credibility. It's the "here's why this matters" to your audience. 🌍 It moves from just another tale to a compelling narrative that shapes decisions, influences minds, and drives action. Imagine: 📊 Numbers that aren't just read but felt. 🔍 Insights that don’t just inform but transform. 💡 A story that turns spreadsheets into strategies. So next time you're faced with a pile of data, remember—you're holding the ingredients of your next great story. And your audience? They're ready to listen.