CEO, HR Strategist, and Champion for the Human Side of Smart Business in the 21st Century
When it comes to recruiting and hiring, research shows a startling gap between employer perception and candidate reality. Join HRCI + Energage today at 1 p.m. ET for "Beyond Buzzwords: Crafting an Authentic Employer Brand That Attracts Talent." https://bit.ly/3VX4xoN
The best employer brands are not mere recruitment and retention tools. They are always-on reputation management strategies that shape concepts of working for you before the thought ever occurs in the mind of the passive candidate. A great employer brand zeroes in on—and rewards—the candidate persona's needs, ambitions, tastes, and challenges. From discovery to exploration to deeper engagement, application, onboarding, employment, advocacy and alumni status. You should never stop feeding your audience's notions of who you are and what you stand for as an employer. #employerbrand #employerbranding #reputation
Employer branding is more than just a buzzword—it's the foundation of attracting and retaining top talent. By crafting a strong, authentic employer brand, you showcase your company's values, culture, and mission, making it a magnet for the best candidates. Invest in your people, communicate your vision, and watch your reputation grow as an employer of choice. #EmployerBranding #talentattraction #WorkplaceCulture #employerofchoice #brandingstrategy #recruitmentmarketing #employeeengagement #companyculture #EmployerReputation #AttractTopTalent
Managing Director at ONWRD Advisors marketing agency | Senior marketing executive | Experienced panel discussion developer and moderator.
🚀 Want to attract and retain top talent? Your employer brand matters more than you think! The way potential employees see your company can make or break your hiring efforts. Most brands struggle to evaluate this objectively. Discover ways to improve how your company is perceived and why positive brand perception is crucial for retaining top-tier employees. 🔗 Check it out: https://buff.ly/3S7ND5R #EmployerBranding #TalentRetention
Company culture, EVP, employer branding, talent marketing, & advocacy | Consultant, advisor, mentor, & coach. | You'll benefit from my 'Featured' section.
So many companys are providing terrible, employer-brand-damaging candidate experiences. 😭 But sometimes (unfortunately more 'not' than 'often') you come across one that just seems to 'get it' when it comes to connecting their culture, employer brand, and understanding of human behaviour across the experience they provide. In this video I share one company who I think are doing this incredibly well. There's a lot here that other organisations can learn from. 🥳 👉🏼 https://lnkd.in/eXzXpchG Have a watch to learn what they're doing, why I think its great, and takeaway some great practices you can apply to your own talent attraction efforts. --- (And remember, I’d love to connect. Join me for more conversations and insights on company hashtag#culture and its communication through hashtag#evp, hashtag#employerbranding, hashtag#recruitment hashtag#marketing and your people experience. 👋🏼).
Research shows that employer branding plays a significant role in attracting top talent. A company's reputation can directly influence its ability to appeal to qualified candidates. Investing in a strong employer brand attracts high-calibre employees and enhances your company's competitive edge. Transform your hiring strategy with a strong employer brand. Connect with us now!⤵️ https://lnkd.in/gVvbYRNr #EmployerBranding #SalaryNegotiation #TopTalent
Want to make your employer brand resonate with top talent? 🔷 Live Your Values: Beyond words on a page, your company's actions should embody its core values. 🔷 Empower Advocates: Let employee stories showcase the real culture of your workplace. 🔷 Consistency is Key: Align your job postings with your brand, making every candidate interaction meaningful. 🔷 Feedback Focused: Regularly engage with your team to refine and improve. 🔷 Respect and Reachability: Treat candidates like people, not numbers. Use tools like Rectxt for seamless communication. Got a story that showcases your employer brand? Drop it below! ⬇️ #employerbrand #talentattraction
B2B Communications & Marketing Strategy ♦︎ Content and Thought Leadership ♦︎ Build brand awareness and employee engagement
Situations or behaviors that could negatively impact organizations' #employerbranding: 🌓 The gap between values and employees' perception. 🌧️ The lack of respect or consideration for a candidate during a recruiting process. 🔒 The lack of transparency. 🤫 Inappropriate behaviors that are kept secret. Remember, employer branding is everyone's responsibility, and every link in the chain counts.
Founder, Employer Branding College & World Employer Branding Day, connecting leaders, communities & ecosystems
How does your purpose impact your employer brand to drive talent attraction and retention? Some great insights in this interview with Martinus Rönnerman and Emma Qvist from Permobil in discussion with Kantar's Mathias Axelsson and Katarina Onell 👇
Employer branding isn’t just a nice to have, it’s a necessity! Did you know that candidates are 3.3X more likely to apply when a job highlights an employer’s branded content? If you’re not sharing your company’s unique story and employee experiences, you might lose talent to companies that are. Building your employer brand is critical, and we’ve got a suite of easy-to-use solutions to help. Discover the Employer Branding Hub and access tools and insights to showcase why you’re a great place to work. Share your brand story across Indeed and Glassdoor - all in one place! #EmployerBranding #TalentAcquisition #Glassdoor
