Amy Calder, MA’s Post

Today, my husband is undergoing carpal tunnel surgery on his right hand, his dominant hand. While the procedure carries some risks, we've decided to move forward to alleviate his pain and improve his quality of life. How else will he tinker with his endless hobbies!! This experience got me thinking about the balance of risk versus reward in business. In the life sciences sector, leaders often face decisions that carry inherent risks. Whether it's implementing a new process, investing in innovative technologies, or restructuring teams to enhance efficiency, the potential for challenges exists. However, avoiding these risks can mean enduring ongoing inefficiencies, misaligned strategies, and missed opportunities for growth. In my work with small to mid-sized life sciences companies, I emphasize the importance of evaluating risks and rewards carefully. Just as we trust the expertise of surgeons to guide us through medical procedures, I help businesses navigate their operational challenges with informed strategies and tailored solutions. By addressing inefficiencies and documenting processes, we mitigate risks and position companies for sustainable success. Taking calculated risks can lead to significant rewards, transforming pain points into opportunities for growth and innovation. Here's to making informed decisions that lead to a healthier, more efficient future, both personally and professionally.

🌟 Crafting a powerful mission statement is key for surgeons. It should define your purpose, showcase your impact, and serve as your daily guide. Your mission statement is your legacy. 🔬🏥📝 → Define your core purpose clearly. → Highlight the impact you aim to make. → Ensure it resonates with you daily. #Surgeons #MissionStatement #Legacy

🔬🏥📝 Surgeons, let's talk mission statements. Often overlooked, always undervalued. A mission statement is more than a few lines on your website. It's your North Star. Your guiding light in the darkest of operating rooms. But crafting one? It's surgery in itself. Tricky, delicate, precise. Think of Johns Hopkins. "To improve the health of the community and the world..." Simple, yet profound. Or Mayo Clinic. "To inspire hope and contribute to health..." Clear, yet compelling. Your mission statement should embody your practice. Your purpose. Your promise. So here's an idea. 👉 Strip it down. - What's your core purpose?  👉 Build it up. - How do you make a difference? 👉 Keep it real. - Can you live it every day? It's not about sounding smart. It's about being true. Remember, in the world of private practice, it's not just what you do, it's why you do it. That's your mission. Craft it. Own it. Live it. Your mission statement is your legacy. Legacy is the best kind of surgery. 🔬🏥📝

Video is the surgeon that, seemingly, never sleeps. Surgeons have limited face-to-face time with their patients, that’s why, on average, every day of the year, FEED - healthcare brand agency, films 3 surgeon/patient/med tech brand stories - a day. Videos help surgeons digitize trust, humanize surgery, and build specialty approachability/authority. Like this one with Christopher Palmer, D.O. & Stu Brandon. We began by conducting a Brand Rx strategy with Dr. Palmer. The Robot Has A Brain. The Robot Needs A Heart. We helped Dr. Palmer humanize the robot and flip the narrative so the robot is no longer the NOUN in his brand story. Lastly, we framed: Place People Process Pain Relief Perspective Problem Solving Into a branded and proprietary protocol (ACTION VERB) for his ideal patients to find themselves in his step-by-step patient experience/expectations. Video is the “trust trigger” that decreases the time it takes for ideal patients to know, like, and trust their surgeon - before ever meeting in person.

Let’s get something straight…being exhausted is not a badge of honor for a leader. It is a sign you or your company have priorities misaligned. Would you be assured of confidence hearing your airline pilot talking about how exhausted they were before they pilot the flight you are on? How about the cardiac surgeon telling the anesthesiologist how overwhelmed they were right before your surgery. Why do we embrace its normality in the business world? If you’re exhausted or overwhelmed, check your priorities and confirm whether you are confusing being needed vs being over tasked.

Building High Performance Teams (part 2)     We’ve explored the elements necessary for creating and sustaining highly effective teams with you the necessary elements for achieving high performance team status. However, reading a textbook on how to do open heart surgery doesn’t make you a surgeon. That will take practice (oversimplifying it to make the point). In part 2 let’s look at some of the ways that those who have done it made it happen. Be aware, this discussion won’t be exhaustive. Different circumstances can require different applications of the efforts, but the dynamics should be the same. 1.     Worthy purpose – As a leader, it would serve you well to clearly and compellingly explain the purpose of the team’s mission. Even if you think that it should be glaringly obvious, sell it anyway. Describe the benefits to be gained. Help people understand that the effort required is definitely for a worthy purpose. Show them the benefits and describe the situation to be faced if the team’s goals are not realized. Leading is causing other people to want to follow. Here is where you earn your stripes. Let the worth inspire their efforts. . 2.      Common Identify – Help the individuals develop the vision of themselves as a team. Enabling people to understand the necessity of their particular roles, to the organization and to each other. Emphasize the mission and its value assist them in seeing the unique purpose of this group, at this time. Recognize it. Name it. These are the people chosen to pursue this worthy goal. The more important and worthy the goals, the more elite this group should feel for being entrusted with the mission. Let them name their team and communicate with them using this designation. We’ll consider the final three elements in part 3

Time is the most critical asset in surgery. But what happens when you're spread too thin by numerous demands? It's time to laser-focus on what truly matters. In the surgical profession, multitasking is a given, but high performance comes from honing in on fewer tasks. It's challenging. It's demanding. But the formula for success is simple: - Concentrate your efforts. - Set clear priorities. - Perfect your skills in your chosen specialty. That’s it. To elevate your surgical career, follow these steps: - Enhance your surgical techniques continuously. - Document your progress meticulously. - Share insights and learnings with your peers. This isn’t about "Only a few can achieve this." You need a solid foundation, relentless dedication, and the stamina to endure the pressures of your field. By focusing on fewer tasks, you can achieve mastery, perform surgeries with greater precision, and find deeper fulfillment and success in your career. - - - - - - Join Beyond the Scrubs Waitlist It is a community that helps you enjoy life both in and out of your scrubs, where your job is only part of your story. https://lnkd.in/eUrtJRKZ

A manager of mine used to say, ‘People will tell you they need open heart surgery, when in reality they just need to get on a diet – your only job is to provide them with an honest diagnosis, walk them through what you can solve, and help them make the call.’ This idea of being able to identify and solve the right problem, rather than the one people think they have or the one as a seller you want to solve, is the whole thing. There’s a lot of misalignment of expectations in the market today, amplified by the sheer volume of products and everything needing to be on auto-pilot. The solution is building trust through real relationships. It’s not easy, it’s definitely not scalable, but it’s the job... It always has been. #sales #marketing #AI

Would you trust a generalist to handle a high-stakes heart surgery? In fields where precision and expertise are critical, only specialists are acceptable. So why should construction management be any different? Construction projects are intricate and carry significant financial, safety, and timeline risks. They require more than a broad understanding—they need professionals deeply versed in the field. At Wade, we’ve seen the costly outcomes when generalists are tasked with complex project oversight, and we believe every project deserves the highest level of dedicated expertise. Talk to us today about how our expertise can drive your project’s success: https://lnkd.in/eGpHGWtH

All design projects, at any stage, should not start without an assessment. Imagine a doctor recommending surgery to you without a diagnosis. I am not a betting man, but I’m pretty sure you wouldn’t go under that knife. Design projects are no different. An assessment protects both you and the Designer from malpractice. It determines whether or not you even need design services. And if you do, it informs where your efforts would generate the biggest return. Is this fair, or am I being too idealistic? Let me know your thoughts!