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It’s common to consider applying marketing strategies to the sales funnel. However, after analyzing this article, we realized the importance of studying the new generations and their consumption patterns. Gen Z clearly illustrates this shift in the consumer landscape. Brands that focus on this horizon are expanding their relevance, especially by adopting strategies to partner with influencers, a phenomenon that is often observed, as in the case of Grupo HOPE
The marketing funnel is for the old world, and Gen Z don’t live there anymore. Months in the making, proud to release our Gen Z report, based on research from Youth Culture agency Archrival. It’ll surprise you!
