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From my experience with multiple clients investing heavily in influencer campaigns, it’s evident that brands often overlook the crucial step of amplifying this high-performing content. Due to Influencer’s relatability and authenticity, Influencer-generated content consistently outperforms branded assets in an amplified setting. We recently worked with a client within the beauty and healthcare sector, to validate an important hypothesis: promoting influencer content from their own accounts delivers a lower CPM compared to brand accounts. By repurposing influencer campaign content for ads, we edited multiple ad assets & variations, adjusting specific cues, calls-to-action and key messages. Comparing the results to the brand’s average CPM, we observed: Dark Posting from influencer profiles resulted in a 62% lower CPM compared to standard brand campaigns. The results speak for themselves and this should make you rethink your approach to content, not just Influencer Marketing. For more insights on optimising your brand's influencer marketing, reach out at lara@hoozu.com.

Key takeaway: Think beyond influencer creation. Strategic amplification plays a vital role in maximising the ROI of your influencer campaigns. By repurposing high-performing influencer content and dark posting it on their profiles, you can achieve significant cost savings. #influencermarketing #contentstrategy #darkposting #costperengagement #hoozu

Why Brands Are Shifting from Influencer Marketing to User-Generated Content 📲? The world of digital marketing is evolving, and brands are rethinking their strategies. A major trend we’re seeing? The shift from influencer marketing to user-generated content (UGC). Here’s why this transition is making waves: ✨ Authenticity Over Authority: Consumers crave real, relatable content. UGC, created by everyday users, feels genuine and builds trust faster than polished influencer posts. 👥 Community-Driven Engagement: Brands leveraging UGC tap into their loyal customers’ voices. This strengthens community bonds and turns customers into brand advocates. 💰 Cost-Effective Creativity: Collaborating with influencers can be expensive. UGC offers fresh, creative content at a fraction of the cost—and it’s often more impactful. 🔗 High Conversion Rates: According to a Nielsen study, 92% of consumers trust recommendations from peers over ads. UGC amplifies this trust, leading to higher engagement and conversions. 📊 Scalability: With the right strategies, UGC can be scaled effortlessly across platforms—think reviews, testimonials, and real-life product use cases. The takeaway? While influencers still have a place, brands are realizing the power of their own customers’ voices to drive loyalty and authenticity. How is your brand adapting to the rise of user-generated content? Let’s discuss your strategies in the comments!

After a decade in influencer marketing, here’s one of the biggest missed opportunities I see over and over again. 👇 Brands invest in influencer campaigns, generate tons of amazing content, and then… stop there. No ads. No cross-posting. No repurposing. It’s like leaving money on the table. In marketing, we all know that 𝐫𝐞𝐩𝐞𝐭𝐢𝐭𝐢𝐨𝐧 𝐚𝐧𝐝 𝐫𝐞𝐚𝐜𝐡 drive results. Yet, so many brands miss the chance to amplify their influencer content and unlock its full potential. Here’s the kicker: combining creator ads with traditional ads can boost your CTR by up to 𝟱𝟰%. That’s not a stat you want to ignore. Want to maximize ROI from influencer campaigns? Here are a few things to think about: ◾ How many ad creatives are you testing at any given time? ◾ Are you prioritizing Spark Ads, Partnership Ads, or both? ◾ What’s your strategy to scale creator campaigns and outperform traditional ads? The brands that answer these questions with intention and strategy are the ones leading the pack in influencer marketing. What’s your biggest challenge with creator ads? Let’s discuss below! 👇 And brush up on the new UGC ads best practices here: https://lnkd.in/eZ8U_r27

Did you know that every $1 spent on influencer marketing generates an average of $5.70 in ROI? (almost triple the revenue of traditional advertising) If you’re an e-commerce brand, this could be your ticket to scaling smarter, not harder. Here’s how to make influencer marketing work for you: 1️⃣ Choose wisely. Micro and Nano-influencers (10k–100k followers) have engagement rates of up to 60% higher than macro-influencers. Their tight-knit communities trust their recommendations. 2️⃣ Tap into authenticity. 92% of consumers trust influencer recommendations over ads. A relatable story from a trusted influencer drives conversions better than flashy marketing. 3️⃣ Maximize value. Reuse influencer content in ads, emails, and your website. User-generated content increases engagement by 28% compared to branded visuals. 4️⃣ Measure success. Use tools like Google Analytics or affiliate tracking. On average, e-commerce brands see a 20% boost in sales within the first 3 months of implementing influencer campaigns. 🎯 The numbers speak for themselves. Influencer marketing isn’t an expense—it’s an investment with proven returns. Have a look at this infographic to more about influencer marketing.👇

UGC V/S Influencer Marketing In today's marketing landscape, User Generated Content (UGC) is revolutionizing the way brands connect with their audience. As a marketing professional, it's crucial to recognize the shifting trends and capitalize on the potential of UGC. Statistically, UGC-based ads get 4 times higher click-through rates and a 50% drop in cost per click compared to influencer marketing (Adweek). Moreover, 93% of consumers find UGC to be helpful when making a purchasing decision as it's coming from more trusted person (Stackla). While influencer marketing may come with a hefty price tag and uncertain conversion rates, UGC stands out as a cost-effective and reliable strategy to drive genuine engagement and conversions. By harnessing the power of UGC, brands can tap into their audience's authentic experiences and stories, creating a sense of community and trust. As we chart the future of marketing, focusing on UGC is not just a choice – it's a strategic move for marketing professionals looking to increase their brand awareness and tap on conversions. Comment below your thoughts on Influencer marketing and User Generated Content. 👇 #Marketing #UGC #InfluencerMarketing

😰 Waiting for Influencer Marketing report through screenshots could take weeks & it's exhausting! I remember those days when I work on the brand-side, spent hundred of millions, worked with big agency names and still need to wait 2 weeks to get the report done. The only answer I get was: "Maaf, kita lagi mintain screenshot insights dari para KOL-nya" 🤦♂️ We ended up got the report, but the campaign was already over. Influencer Marketing generated millions of views but it's the reporting that we are not prepared for 😓 Nevertheless, I hope this will never happen again, we know the impact of Influencer Marketing is BIG for your brands. Through our newest revamped feature - Brand Analytics >>> We make what traditionally weeks of works into minutes ✅ For Brands, Agencies, or KOL Specialists, please go check FAIR's new feature, it sorting all the report that you need in a real-time basis: > Contribution of Nano/Micro/Mega towards your campaign, who works and who doesn't > Platform analysis > Which platform suit you best either it's IG / Youtube / or Tiktok. Sign-up now and get free trial, or demo with us to get better knowledge of our product: https://lnkd.in/g8Qyv7qk 🚀 🚀

Did you know the top use case for influencer marketing isn’t driving sales or building awareness? It’s actually generating UGC (user-generated content)! 🎥✨ According to a recent article by Adam Connell, 45% of brands are leveraging influencer campaigns primarily to create authentic, relatable content they can use across their channels. This beats out driving sales (29%) and building awareness (26%) as the leading objective. Why? Because UGC is more than just content—it’s storytelling through the eyes of real people, adding an unmatched layer of authenticity. It resonates with audiences in ways polished ads can’t, bridging the gap between brands and their consumers. Think about it... one campaign can provide a library of high-quality, on-brand content that lives beyond a single post. Whether it’s for social media, email marketing, or ads, UGC amplifies the impact of your campaigns, delivering results long after the partnership is over. #InfluencerMarketing #UGC #Authenticity #MarketingTrends

Why User-Generated Content (UGC) is Revolutionising Influencer Marketing ? User-Generated Content (UGC) is catalyzing a paradigm shift in the landscape of influencer marketing, redefining the relationship between brands and their audiences. • Authenticity Reigns Supreme: UGC stands as a beacon of trust in a sea of advertisements. With 92% of consumers placing their faith in user-created content over traditional marketing efforts (Source: Nielsen), authenticity emerges as the cornerstone of effective engagement. • Cultivating Community Bonds: UGC isn't merely about showcasing products; it's about fostering connections. By empowering customers to share their stories, brands cultivate vibrant communities where advocacy thrives, bolstering brand loyalty and resonance. • Amplifying Influencer Impact: The fusion of UGC with influencer campaigns yields exponential results. Empowered influencers catalyze the creation of personalized content, extending the campaign's lifespan and broadening its impact across diverse audiences. • Maximizing ROI: UGC presents a cost-effective avenue for driving marketing success. By tapping into content generated organically by consumers, brands optimize resources while magnifying their outreach, ensuring every marketing dollar stretches further. In essence, UGC isn't just a trend—it's a transformative force reshaping the influencer marketing landscape. Ready to harness the potential of UGC for your brand's prosperity? Reach out to us at info@dpr-mgmt.com and unlock the keys to transforming customers into invaluable advocates. #marketingdigital #marketingstrategy #business #dpr #success

UGC is NOT Influencer Marketing.... While recently planning an UGC campaign for a client I realized there's so much lack of clarity when it comes to UGC and influencer marketing. Even UGC creators themselves are not aware of the difference between two let alone brands. They mix up both while in reality both are different forms of advertisment. Influencer Marketing is more about using wider reach of influencers while UGC is not about reach or audience of the creators BUT quality of the content. In fact even the format for videos are different for each. E.g: Influencer can make it look like a paid partnership, but UGC creators have to make it look as genuine as possible. Influencer Marketing is all about Influencers sharing their experience while mostly talking about the features of the product. Like they are recommending their audience to buy that. UGC creators, on the other hand, are supposed to talk more about their own experience only. After all, as the name suggests USER generated content. Meaning UGC is more about sharing experiences as an user while influencer marketing is more about promoting or advertising any product. Also, the major difference between both is that influencers have to post those reviews or recommendations on their pages (utilizing their reach is the goal here) While UGC creators don't have to post on their own page. There are many other points that need to be discussed to curate successful strategies for brands. Like what are the expected outcomes of each. Which route brands should go for and when. How to choose UGC creators or influencers for campaigns. What kind of videos UGC creators can make. I will be making more posts about every topic. If you want to learn more about PR, Talent Management, Influencer Marketing, and UGC stay connected. 🤍 #ugccreators #influencermarketing #prstrategies