Anamind’s Post

Our Story of making a Banana Leaf Supplier to become a Global Brand One of our Clients TamilVamsavali is banana supplier who want to go online. After understanding the market, we helped them position as a Brand to enter Global market. Just experience the Website created by our DigiNadu Team www.tamilvamsavali.com It's not about what we do. (any Service or Product) It's all about how we do it. Comment your Business, we help you to position it better to scale your revenue. Day 149 of #2MillionDollarsIn2Years Challenge #DigiNadu - Growth Consulting Platform to scale your Business Revenue #Tirunelveli2SiliconValley #7Commerce - Launch your online Store in 7 minutes

One lesson for Founders Series Story of Kalimark In 1916, Mr.KV.Palaniappan at the age of 23, was exporting Cardamom & Coffee. He got inspired by the brand Spencers Co Limited ( Brand made for British Expatriates & Indian Elites) He decided to launch this idea into reality. Their Marketing strategy was to make a shopkeeper buy 1 Dozen & give 2 for free. They imported bottles from Germany. (interesting right) They launched the soft drink "Bovonto" which became famous when that soda was made with grape flavour. They needed less chemicals to make that than the available sodas in the market at wealthy chatters. One of their strict policies is "Cash-on-Carry". So it was easy for their competition but it worked for them to some extent. Though their competitors are providing Refrigerators, Discounts & Credit policies. They want to minimise the expenses & operate on a lean model by sticking to their policies. His grandson Mr.Sakthivel says "One of our biggest challenges today is that shopkeepers demand discounts, refrigerators and credit to stock our products. We do not offer any of these, either to the stockists or retailers. As a result, we are not stocked by most supermarket chains. We tell retailers that even if they can't stock 10 of our cases, we are content if they stock one. We have 60 distributors in Chennai city who reach out to about 10,000 outlets," Today, Kalimark makes $17Mn in revenue as per Tracn. Most of their revenue is from Bovonto. You can always find your market by sticking to your Policy too. Build your Loyal Base. One step at a Time #DigiNadu - Growth Consulting Platform to scale your Business Revenue #Tirunelveli2SiliconValley #7Commerce - Launch your Online Store in 7 minutes

🚀 Excited to share latest case study on Balaji Wafers! 🍟 Discover how this homegrown Indian brand transformed from a small-scale operation to a market leader in the snack industry through innovation, strategic marketing, and unwavering quality. 📈✨ Please read the full story to learn about their journey, challenges, and success strategies! #CaseStudy #BalajiWafers #BusinessGrowth #Innovation #MarketLeadership #SnackIndustry Balaji Wafers Pvt.Ltd. Balaji Wafers India

What does ‘Mokobara’ mean? Many of you may know it as loosely translating to ‘carrying your identity’. But, Mokobara means something even bigger- it’s MAGIC! Four years ago, we began this journey not just to make exceptional products, but to build a brand that creates experiences that are beyond what money can buy. Imagine being the kid who gets to share the stage with their hero and gets to keep a piece of him. Now that’s MAGIC! Four years in, and we are just beginning. #goingplaces Sangeet Agrawal Navin Parwal Venu Madhav Routhu Jayachandran Komaravel Apoorv Sharma Abhishek Issar

Excellent explanation. Focus on delivering quality products and services. Branding and colouring alone never get success. #hardwork #quality

In a chat with Simran Khara of Koparo and Mohammad Hussain of Kidbea, we identified a trend: consumer spending is flexing its muscles, favoring personalized goods and wellness, both physical and mental. Interestingly, it's not just the big cities showing interest—tier 2 and 3 cities are jumping on the wellness wagon too! Looks like the spotlight isn't just for the big shots anymore. Time to rethink those consumer patterns, folks! 🤔 Are these shifting consumer patterns driven by heightened market awareness, or are they a result of newer generations enjoying higher disposable incomes? Find out more: https://lnkd.in/g8P4TfYM #InvestmentTrends #FoundersInsights #ConsumerWellness #VCDeals #Q12024Update #FibonacciX #Koparo #Kidbea #SharkTankIndia Kulmani Rana Rohit Rawat Akshay Garg Preksha Razdan

In today's fast-evolving market, brands and companies are increasingly moving towards entering the rural market. Expensive marketing methods are often used to attract the attention of rural consumers, but what real benefit do these consumers get from such strategies? It's time now to look at the world from the eyes of the rural consumer. What do they really need? Through the collaborative campaign of Coco Cool brand and Gaon Connection, we got up close and personal with rural India. The initiative aims to understand their needs and provide information that is really important to them. By engaging directly with the rural population, we are not just promoting a brand but building a bridge of trust and relevance. Let's make a meaningful impact by listening to and addressing the real needs of rural consumers. --- #rural marketing #consumer needs #brand engagement #Coco Cool #Gaon Connection #rural India #market strategy#

What is "Scarcity Strategy"? 👇 Let's learn it through the story of NIRMA (detergent). Nirma is the story of Karsan Bhai Patel. He was a curious young man who used to conduct experiments in his backyard. While he kept experimenting and failing, in 1969 he found a compound that could be used as a detergent. He named it NIRMA which came from his late daughter "Nirupama" whom he lost at a very early age. With his product in hand, he approached many retailers but no one agreed to keep it as they had a product which everyone bought - Surf Excel. Undeterred by such rejections, he started going to customers on his own cycle and started selling the product. By 1988, everyone started singing that legendary jingle "Washing Powder Nirma" and Nirma became a market leader with a 60% market share. So what clicked for Nirma? 1️⃣ Pricing: Majority of the population could not afford Surf Excel as it was expensive and people started perceiving detergent powder as the "Thing of the Rich". Nirma was launched at an 80% discount and adoption skyrocketed. 2️⃣ Legendary Ad Campaign: Nirma was facing a challenge with credit overload. While stocks got cleared, payments were not received on time. Nirma adopted the scarcity strategy. They brought all the leftover stock with them and played a TV campaign. The campaign became an instant hit and demand for Nirma cropped up from all corners. Now retailers had to agree to the credit terms because they were losing their customers. (Scarcity Strategy) But now you don't see Nirma. So why did they fail? 1️⃣ Market Disconnect: The Indian economy was growing and so were the aspirations of people, Nirma couldn't create a "WoW" factor with their product. 2️⃣ Multiple Businesses: With the success of Nirma (detergent business), they forayed into other businesses like chemicals, education, etc. They lost focus. What would be your strategy if you were asked to relaunch Nirma? . . . #casestudy #nirma #detergent #junoschoolofbusiness

🌿Introducing #MoringaMart: The Future of Moringa Commerce 📈 In the booming Moringa market, success hinges on targeted strategies. Enter MoringaMart – a specialized, vertical marketplace tailored exclusively for the Moringa industry. ⁉️ Why MoringaMart.org is Revolutionizing the Industry: 1. Precision Market Access: Forge direct connections with serious Moringa buyers and retailers globally. 2. Curated Marketplace Experience: Present your products to an audience specifically seeking Moringa solutions. 3. Expanded Market Share: Capitalize on a larger portion of the thriving Moringa market. 4. Streamlined Transactions: A user-friendly platform facilitating seamless business operations. 🚀Advantages for Moringa Sellers: 1. Worldwide Exposure: Showcase your offerings to a focused international clientele. 2. Edge Over Competitors: Distinguish yourself in a specialized marketplace. 3. Revenue Growth: Engage with committed buyers actively seeking Moringa products. 🔍Benefits for Moringa Buyers and Retailers: 1. Comprehensive Sourcing: Access a diverse range of Moringa products from vetted sellers. 2. Quality Guarantee: A trusted platform ensuring authentic Moringa offerings. 3. Simplified Procurement: Intuitive search and purchasing process. 🌍MoringaMart is set to transform the Moringa industry by offering a bespoke platform where buyers and sellers can flourish. Whether you're a producer looking to expand your reach or a buyer seeking top-quality Moringa products, MoringaMart is your gateway to success in this dynamic market. 🤝 Join MoringaMart today and position yourself at the forefront of the Moringa revolution! Sign-up here to become MoringaMart Moringa Seller #MoringaMart #MoringaBusiness #MoringaSeller #MoringaBuyer ! #MoringaMarketplace #SuperfoodBusiness #MoringaOpportunity #Moringa #B2BGlobalMarketplace

For the 4th episode of 'LFTG in 5 mins' series, we interviewed Sheetal Patil, CEO of Cream Stone Ice Cream Concepts. The brand currently had 80+ outlets and is planning to expand to 200 in the next 3-4 years. The CEO says - 'Market is the best teacher. Every market teaches you in a different way, every segment gives you separate learnings'. Mr. Patil recommends moving beyond Tier 1 cities and expand in Tier 2, Tier 3 cities like Vizag, Vijayawada, Patiala, etc. where the consumers are aspirational and open to trying out new things. Talking about growth in India, Mr. Patil says that there is no stopping for Indian retailers for the next 20 years, at least! Lessons From The Ground (LFTG) - Bespoke Conversations, Unparalleled Insights! #retailers #QSR