Deepak Anand’s Post

Leverage Mastercard Ad Insights to help enhance the accuracy of campaign strategies. Understand aggregated purchasing patterns based on industries, geographic cuts, and consumer profile. Combine Mastercard Insights with 100´s of online and offline data points available on the Taptap Digital platform. #Mastercard #Data #Insights

🚀 Exciting Project Alert! 🚀 "I'm thrilled to share a dashboard I've crafted that dives deep into the data from Pelican Store. 📊 This dashboard provides a comprehensive overview of the sales trends, including insights into the purchasing behavior of male and female customers, their preferred payment methods (Mastercard, American Express, Visa, or proprietary card), and even their marital status. With this dashboard, stakeholders can easily track promotional versus regular purchases, helping them tailor marketing strategies more effectively. Plus, by analyzing the total sales and payment methods used, we gain valuable insights into customer preferences and behaviors, empowering informed decision-making. I'm proud of the work put into this project and excited about the actionable insights it offers. Let's leverage data to drive success! 💼 #DataAnalytics #Dashboard #RetailInsights"

Mark Johnson, CEO of Loyalty360, spoke with Jill Moser, SVP of Global Offers at Mastercard. ill gave her perspective on what will impact loyalty in 2024, how brands should approach building relationships, and why offering customers choice is imperative to remain competitive in the loyalty space. Here are a few insights on their conversation: “From a relationship standpoint, all data is valuable in some way, but there’s a cost to having data — especially if you’re not sure that you can protect it,” says Moser. “Protecting data is number one in terms of how you build customer relationships.” Watch the full conversation here: https://ow.ly/mxYE50QJpma #loyalty #trends #cx

We're thrilled to announce Huq’s new partnership with Mastercard Data & Services 🎉 By combining Huq's location insights with Mastercard's aggregated and anonymised geo-spend data in one place, organisations can now compare the relative spend and footfall for any location across the UK. If you’re selecting target locations for your stores, see how it could help you gain the confidence you need in the link below (comment)👇 #MastercardServices #Partnership #ConsumerInsights #Footfall #MarketIntelligence #DataAnalytics #RetailIntelligence #Innovation

Loyalty schemes are providing retailers with valuable data-driven insights about their customers. But how can brands ensure customers become involved in the programs? ⤵️ One of the most crucial factors is its ease of use. With the rise in digital payments, retailers must ensure their loyalty programs are as frictionless and easy to use as tap-to-pay methods. Learn more about integrating loyalty schemes with payments systems in our article from Paul Maguire. https://okt.to/YVkXgO

More than 1/3 of U.S. consumers now leverage most available digital features, outpacing feature usage levels in many of the other regions studied. This brief from PYMNTS Intelligence data (from the full The 2024 Global Digital Shopping Index w/ Visa Acceptance Solutions) gives a clearer picture of the American Click-and-Mortar™ shopper, and how merchants can provide the digital features they're looking for. Watch our Analyst Insights, and get the report here: https://lnkd.in/eg_5udhe

We’re excited to announce the expansion of Mastercard’s US Installments experience at checkout, which empowers consumers with flexible payment options while prioritizing trust and security. Our enhanced Mastercard Installment Payment Services will allow merchants, financial service providers, and digital wallets to present installment offers on any eligible credit card from participating issuers. This means consumers can easily spread their purchases over time with pre-approved plans—no new applications are required. As consumers seek flexibility for larger purchases, research shows that 33% prefer card-linked installments over other options. This service not only simplifies the checkout process but also offers personalized payment solutions, enhancing the shopping experience for millions. #DigitalPayments #Installments #FinTech #MastercardEmployee

🚀 We're thrilled to unveil another incredible mainstage session at PaymentsEd Forum 2024, featuring Kimberly Peyton , VP of Product Management at Mastercard. With the world of digital payments constantly evolving and scaling, it is critical that we work together as an ecosystem to ensure transactions are secure. Network tokenization is a tool that provides security and other benefits to issuers, consumers, and merchants. Join us as Kimberly covers the following in this session: ✅ The fundamentals of network tokenization: business rationale, how it is used for physical POS and remote commerce solutions, and foundational technical components ✅ Benefits of tokenization to performance metrics and as a platform for innovation ✅ Adoption within the market, including scale with issuers ✅ What’s next: how tokenization will help power commerce in the future through new use cases, and in partnership with stronger authentication such as biometrics and PassKeys ✅ Next steps to enable your organization for network tokenization Don't miss out on this opportunity to gain invaluable insights into the future of digital payments and network tokenization! Register now for PaymentsEd Forum 2024 and use this Merchant Only Coupon Code 🎟 PAYMENTSED2004 🎟 to save $270💰 on registration. Hurry, offer expires on 5/31/2024! Register here: https://lnkd.in/grbfEud3 #PaymentsEd2024 #Mastercard #DigitalPayments #NetworkTokenization #SecureTransactions

Curious about the future of digital payments? How tokenization can help make transactions more secure, lead to higher approval rates and enables new ways of authentication? Join me and Kristijan Damjanoski at our Academy on the Web event to learn more! Don't miss out on this opportunity to stay ahead in the digital payment landscape—register now!

Understanding your customers' preferred payment methods is more than just a nice-to-have - it's essential for optimising conversions and building loyalty. 🚀 From original Acquired.com data, we've seen that offering a range of online payment options tailored to your audience's preferences can significantly reduce cart abandonment and enhance the customer experience. Whether it's credit cards, digital wallets, or Pay by Bank, knowing what your customers want is key to staying competitive. Are you leveraging the right payment methods for your business? The data says it all - take a look at the graph below to see what's trending. 📊👇