Anders Björklund’s Post

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Founder & CEO @ Zooma | Driving digital sales and marketing transformation in B2B

Digital readiness is not just another "buzzy" expression. Digital readiness: ▶ is crucial to any company's success in the digital age. As companies undergo digital transformation, it's essential to ensure that employees are ready to adapt to new technologies and workflows. That's where digital readiness comes in. ▶ refers to a company's employees' behavioural competencies, cognitive skills, and digital proficiency level. It's about whether employees possess the skills to use information technology and effectively manage and control the digital transformation process. ▶ is not just about the technology; it's about the employees who use it. That's why companies must proactively train and support their employees in undertaking digital transformation for their personal and professional growth. After all, employees are the building blocks of any company. ▶ starts with individuals and ties into the work culture. The faster your colleagues adopt new technology in their personal lives, the easier it is for them to apply the same habits and skills at work. That's why it's crucial to work consistently to strengthen your current colleagues and build their skills. ▶ is the ease with which your colleagues, you, and your organisation can transition to digitised workflows using software and other technology. For a company to completely transform every facet of its business and sync with digital technology, its employees must get on the digital readiness train. Good luck!

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