Andrea Marín’s Post

One of the best compliments, is seeing your advice on the ‘main take-aways’ slide of DOPLr. We were once again part of the imec.istart pre-accelerator, coaching these early-stage tech startups to finetune their product. “Get people to use your product, even if it isn’t finished yet.” That’s the key to making sure your providing the best solution for your users’ problem. Start talking to your (target) users right away, even if your product “is not entirely ready”. It’s the most valuable feedback you can get. If you have any questions about your product, Ask Maarten through the link: https://lnkd.in/ew83EuM2

New 🐙 arm alarm! Making users successful is not a straight line and can be a real challenge for many SaaS startups. Happy to announce that we have a pro to help with it, now! Welcome Benjamin Dilger on board. Benjamin has been working with our founders 🐙 Marc and Daniel and many of us at  understand.ai, went on to scale customer success team at  talentsconnect AG, realworld one and SlidePresenter. Now, he's back to his roots and gearing up to build the customer success machine all over again. Every day, we talk to our users to help them maximize the value they get from our tool. In the process, we gain invaluable insights. Benjamin knows how to 10x our efforts and will supercharge Octomind's customer success team. #newhire #customersuccess

Thank you, Jason Kraus, for sharing my thoughts on rapid MVP iterations and customer-centric feedback! Excited to see founders streamline their processes and achieve those breakthrough moments. Let’s keep pushing the boundaries! 🍻 #startups #productdevelopment #customerfeedback

I'll never understand early stage startups that allow feedback to fall into a customer support black hole. Your one advantage over bigger players at this stage is that you don't have to act like them. You're able to have authentic, one-on-one conversations that help you iterate quickly. You don't have to actualize every single suggestion, but create a pathway for making users feel heard. Bring them into your road map. Put them at the center of your product instead of making them a bystander of it.

Ok, sure, customer discovery, but how? 🙄 That's the most common answer I got from founders when I talked to them about their startup. What are the exact steps I can take to do better customer discovery, understand their needs and ultimately build something people actually want? That's why I'm building the Validation Guide, based on the incredible work done by Board of Innovation, but adapted for founders. 30 Different methods to validate and interact with your customers. Why 30? Each tests a different stage + people will usually lie to you because they like you and don't want to see you dissapointed. I'm still working on it and hope to have it done by 12th of February. Would you be interested to receive a copy? Just comment "Yes" and I'll send it to you when it's ready. Until then, enjoy a breakdown of them:

Meet Harout Markarian, the visionary founder behind MARKBOTIX, who turned relentless customer discovery into our greatest success story. 🚀 From countless interviews to prototype testing, Harout's dedication to understanding the real needs of our users paved the way for a product that truly fits the market. Today, MARKBOTIX isn't just a product; it's a solution co-created with our customers, for our customers. As we embark on raising our first round, join us in celebrating the journey of innovation, persistence, and the power of listening.💡🤖 #InnovationMeetsNeed #CustomerFirst #ProductMarketFit #StartupJourney #RaisingNow #TechInnovation #EntrepreneurLife #MARKBOTIXJourney

Our PISA journey kicks off this week with a deep dive into PISA first activity: Customer Discovery and Development! 💡 This activity is an opportunity for the startups to validate their products/services, understand their target customers better and fine-tune their offerings for maximum impact. We're excited for the startups to jump into this hands-on activity, interact with potential users, and learn firsthand! #PISA #Pahangstartup #startupprogramme #startupecosystem

Super thrilled to be speaking at the Nasdaq Entrepreneurial Center about customer discovery for startups on Wednesday, March 13th from 3-4pm PDT. During the session, I'll be covering topics like - 1. When and how often to conduct customer discovery sessions 2. Setting yourself up for success with the right mindset for customer discovery 3. Making the most of your customer sessions by framing and asking the right questions 4. Avoiding mistakes non-researchers make during discovery sessions and with interpreting Registration link - https://lnkd.in/g-pWxb3A Don't forget to share this with others who might find it helpful! If you have any specific questions you'd like me to cover during the session, leave them in the comments below. Looking forward to seeing some of you there!

Innovative minds are constantly transforming thoughts into reality, introducing new products, services, or technology. In the startup ecosystem, early adopters are some of the first individuals to embrace these products or services, offering valuable feedback for refinement and advocating among potential users. #Purdue #PurdueInnovates #HowToSpeakStartup #EarlyAdopters

The power of customer development, as highlighted in this case study, emphasizes the importance of understanding customers before building a product. It struck me how often businesses, particularly startups, jump straight into product development without fully knowing their audience's true needs. Instead of assuming what customers want, the story underscores that reaching out, gathering feedback, and truly understanding the customer should come first. This resonated with me because it shifts the focus from making assumptions to making informed decisions based on real interactions. In my ventures, this approach would push me to prioritize customer interviews and feedback over perfecting a product. I could leverage this method by continuously validating my ideas through direct engagement, ensuring I’m building something that truly serves my target market. This method increases the chances of success by aligning products closely with customer desires from the start, which I believe would lead to better product-market fit and reduce wasted resources on features that customers don’t care about. Video I watched recently suggest so. https://lnkd.in/gG7w5gKN