Andrei Costenco’s Post

"If you're not personalising, you're lagging." Hear more hard truths and learn why exceeding customer expectations with personalisation is essential to standing out and staying ahead. Watch eCommerce Tech's recent webinar here: https://bit.ly/3SCaJSw

Did you catch our session on Personalisation? Despite Chloe's mad IT challenges - the panellists were brilliant. Now available on YouTube https://lnkd.in/eEKUbkFe #Personalisation #eCommerce #BestAdvice

Migrating subscription data can be a daunting task for retailers. So when changing subscription providers, it’s important to do so with the right team. We recognise that the subscription migration process isn’t without its challenges, but it also doesn’t have to be stressful. Learn more about our approach and how we mitigate risk in this recent article 👉 https://bit.ly/3xc7rO7 #subscription #migration #ecommerce #ecommerceagency #shopifyplusagency #swanky

The holiday shopping season is a prime opportunity for businesses to maximize profits—and the right tools make all the difference. Here’s how our software and hardware solutions help save you money and boost revenue: Integrated Payment Solutions: Streamline transactions with fast, secure systems that reduce processing costs. Mobile Payment Devices: Accept payments anywhere, ensuring you never miss a sale. Data Analytics Tools: Track sales trends and customer behavior to tailor promotions that drive more purchases. Loyalty Programs: Reward your best customers, increasing repeat visits during the busiest time of year. With these features, you’ll not only lower operational costs but also capture more opportunities to grow your business this season!

By integrating Speed’s woo-commerce plugin, e-commerce businesses can offer a simplified checkout process that reduces steps and speeds up transactions. https://lnkd.in/df-tH2m6 The security is now enhanced to protect customer data. #SpeedPlugin #BusinesswithSpeed

After reading the peak playbook from Aus Post, there were two data points and some key insights that stood out to me. 1. 76% of customers check a return policy prior to purchasing 2. 37% of online shoppers choose to purchase from one site over another based on the quality of the return options. Returns are integral to the online shopping experience and have a big impact on both the acquisition and retention of customers. Below are a few ways to improve your returns policy heading into peak. ⏲️ Consider extending return times so gifts that aren't opened straight away can still be returned ☑️ Simplify the process either by automation or by keeping the return rate flat or free 📨 Mention your policy either at the checkout or via email to make it easy for your customer to find it 🏃♀️ Ensure to refund your customers quickly. Either by optimising your process or by offering instant refunds Always interested to hear / see what retailers do heading into peak to optimise profit.

As part of my doctoral research on cart abandonment, I came across some insightful data that highlights the key reasons behind it. 48% of customers leave their carts because of additional charges. Another 26% leave because they are forced to create an account. And it doesn't stop there — concerns about payment security, slow delivery, and complicated checkouts are all reasons people decide to not complete their purchases. As business leaders, marketers, and e-commerce enthusiasts, this data is a wake-up call. Here’s how we can tackle cart abandonment: Transparent Pricing: Nobody likes last-minute surprises. Be upfront about shipping and taxes as early as possible. Guest Checkout Options: Allow users to purchase without creating an account. You can always incentivize sign-ups later. Simplify the Process: Remove friction in the checkout experience. Fewer form fields Clear order values Secure payment gateways Speed It Up: Delivery time matters! Customers today want speed and convenience. Partner with reliable logistics providers to reduce delivery times. Offer Payment Flexibility: From multiple payment methods to installment options, meet your customers where they are. E-commerce success depends on the experience. If your site loses 1 out of every 2 customers because of something fixable, it’s time to optimize. What are you doing to reduce cart abandonment in your business? Let’s discuss strategies! #Ecommerce #DigitalTransformation #CustomerJourney #BusinessGrowth #ITSolutions

Warning: Avoid These Common Mistakes for E-Commerce Success! Short Reminder: Here are 5 things to avoid: - Neglecting Mobile Optimization - Ignoring Customer Feedback - Overlooking Product Descriptions - Poor Inventory Management - Not Utilizing Data Analytics Stay on track and dodge these pitfalls for successful e-commerce! 🚫

Catch our next webinar on Thursday, covering the challenges and opportunities of ecommerce returns. Link below!

"How do you define reliability within your org? And how do you monitor it?" Tracy Ferrell of Google answers this question below. In this insightful webinar, Daniel Ruby moderated a panel discussion with Tracy and Dan Sepich on E-Commerce and #reliability! The panelists discussed best practices, challenges, and practical strategies for maintaining peak performance, including effectively using Service Level Objectives (#SLOs), as well as peak shopping seasons such as #BlackFriday when uptime and customer experience mean everything. Full webinar: https://lnkd.in/dRGW4BNS