Incredibly honored and excited to have been invited by the inimitable, Brian Kateman, to speak at the Reducetarian Foundation's annual summit in Dallas on October 25th! I will be on an exceptional panel with other esteemed visionaries in the "plant-rich" meat space discussing the power of blended products. Why mix meat and veggies together? For one, veggies make meat taste better (why else put roasted mushrooms or caramelized onions on top of your burger?) But more importantly, it's a lot easier for consumers to choose to eat less meat than it is for them to give it up entirely. The math is simple: would you rather own 10% of a watermelon or 100% of a raisin? We're running out of time and instead of betting on the impossible, we're investing in the probable (www.bothburger.com). Come join us to learn more! (Shout out to Saba Fazeli, Shalom Daniel, Laura Brehaut, Annie Ryu)
Andrew can't wait to be there together!!
CEO @ VxM AI | Artificial Intelligence, Technology, Advertising & Media | UCLA Anderson School of Management | MIT Sloan | UT Austin McCombs
6moCongratulations, Drew! You're saving the planet, one burger at a time 👏👏👏💪💪💪