Andrew Cohen’s Post

The first week of December can only mean one thing. 🎄 *Mariah Carey voice* it’s tiiiiiiime (to open your advent calendars) Most of us will associate the simple things with advent calendars. AKA, brightly coloured cardboard. Chocolate. Maybe a Lindt awaiting you, if you’re lucky. But for Gen Z? Well, the humble advent calendar has had a glow-up. And, it might just be your gateway to endless user-generated content opportunities. Brands are replacing chocolate with bespoke, miniature products – and it’s heaven for a generation known for their love of “unboxing”. Whether it’s prepping for Christmas 2025 (it’s never too early) or just channelling gamification and nostalgia all year round, this isn’t a trend to miss. Want to learn more? Hit the link below for your weekly dose of trends, curated each week by Izzy Hall 👇 https://lnkd.in/eaZ_iz9Y #MarketingTips #GenZ

Collectibles? SWAG? Merch? Promo? Call it what you will, but no matter what, we know factually that it works! Exciting news from McDonald's embracing nostalgia with a new collector's meal. Learn more about how successful promotional strategies can leverage nostalgia in this article, and reach out to learn how we can help you to design your next program: [Link to the article] #Collectibles #PromotionalStrategy #Nostalgia #MarketingSuccess

Innovative creativity goes a long way in capturing your audience.

Throwback Thursday: A Taste of Nostalgia Ah, the golden age of grocery shopping! Remember the thrill of stumbling upon a free sample station, a delightful surprise amidst the mundane task of stocking up on essentials. Those days were filled with the joy of unexpected flavors, the excitement of trying something new, and the pure satisfaction of a delicious treat. It was more than just a sample; it was a mini-adventure, a chance to connect with a brand on a personal level. While the landscape of marketing has drastically changed, the core principle of human connection remains the same. At Eunice Services Private Limited, we believe in the power of storytelling to build lasting relationships between brands and their customers. We help you craft narratives that resonate, evoke emotions, and create unforgettable experiences. Let's bring back the magic of those old-school sample stations, but this time with a digital twist! #EuniceServicesPrivateLimited #ThrowbackThursday #GroceryStoreAdventures #FreeSamples #MarketingEvolution #BrandStorytelling #CustomerConnection #Nostalgia #GoodOldDays #MarketingTips

NATIONAL CANDY DAY The following are the latest trends that are shaping candy marketing! 🍭 It’s all about blending flavors, experiences, and vintage candy. 🌈 Flavor Fusion: Bold and unexpected flavor pairings are taking over – think sweet meets spicy! 🌍 Sustainability: Eco-conscious packaging and ingredient transparency are increasingly important to consumers. 📲 Digital Engagement: Social media and augmented reality (AR) are bringing candy brands closer to their audiences with fun, immersive experiences. 💫 Vintage Marketing: Classic candies with a modern twist are a hit, bringing back memories while attracting a new generation of fans. What are your favorite candies? #CandyMarketing #NationalCandyDay #FlavorTrends #NostalgiaMarketing #SustainableSweets #DigitalEngagement #CandyIndustry #MarketingTrends #AugmentedReality #FoodAndBeverage

🎃 No Tricks, Just Treats! 🎃 Marketing isn’t a trick to get you to buy-in to things; It's the treat that guides people to what they need (or want). It's essential for us to focus on 3 key elements to ensure genuine connection: 1. Always Lead with Transparency – Be upfront about your offerings. Today’s audience values honesty, and clear information builds trust. 2. Stay Solution-Focused – Highlight how your product or service solves a real problem. This helps potential customers see the benefit without feeling "sold to". 3. Leverage Data-Driven Insights – Make decisions based on facts, not assumptions. Knowing what resonates lets you create messages that feel authentic. Let’s leave the tricks behind and offer treats that add true value. Happy Halloween! #Halloween #Marketing #BrandAwareness #HealthcareMarketing #medicaldevice

The rise of "Summerween" is reshaping the marketing landscape, offering exciting opportunities 🎃 How can Summerween influence consumer behavior & purchasing decisions? ▶ Extended Marketing Season: Brands can engage consumers earlier with Halloween-themed products, extending the traditional marketing window. ▶ Increased Social Media Engagement: The hashtag #Summerween has gained traction, driving higher social media activity and creating opportunities for viral content. ▶ Creative Content Opportunities: The blend of summer and Halloween themes encourages consumers to share themed recipes, decorations, and outfits, fostering community engagement. ▶ Emotional Triggers: The novelty of Summerween can lead to impulse buying as consumers seek festive experiences. ▶ Brand Differentiation: Brands can stand out by offering unique, limited-edition Summerween products. https://lnkd.in/g2P9tHXv

Summer has arrived and with it comes a wave of fresh shopper trends in entertaining. With a focus on convenience, creativity, and fun, shoppers are keen to create some unforgettable gatherings this year. Creating the perfectly curated bundle of entertainment products that drives sales requires a deep understanding of your shopper’s emotional needs. #ExplorerResearch #Insights #ShopperInsights #ShopperBehavior https://hubs.li/Q02FS3sp0

Are you peak season ready? 🛍️ While it may not quite be time to put the shorts away and crack out the jumpers, it is time to start fine-tuning plans to capitalise on the ‘golden quarter’ from #Halloween to #BoxingDay. Dive into this piece by Performance Marketing World to learn how your brand can leverage key seasonal trends to maximise sales success 👉🏾 http://ms.spr.ly/6045mpKsz #TikTokForBusiness

🏢 CRE Marketing Strategy How-To 👇 https://lnkd.in/gATsr94Z Below, I am discussing tips to strategically plan a comprehensive marketing campaign that drives value, builds engagement, and maximizes returns. I’m thrilled to announce that I’ve just received full approval to launch an immersive holiday campaign for one of my clients, and the impact is going to be huge! 🌟 This campaign covers all angles: ✨ Digital Marketing innovations that captivate and convert 🎉 Office Tenant Programming and Activations to build community engagement 📊 Metrics and Analytics that track real-time success for data-driven decision-making 🏢 Branding that reinforces the client’s presence in the market 🎁 Giving Back: This season is also about community. We're planning initiatives that focus on supporting local causes and spreading joy throughout the area, ensuring our efforts not only drive business but also uplift the community. 🎄 A one-of-a-kind immersive light exhibit @classicchristmashouston will create an unforgettable experience for the community, tenants and visitors alike. Real holiday magic is coming to Houston #MemorialCity this Nov 22-Dec 2nd. Tickets are available now here: www.classicchristmas.com! Ultimately, this campaign is designed not just to bring holiday cheer but to drive measurable #ROI by increasing tenant engagement, enhancing brand awareness, and attracting more foot traffic to the area. The strategic combination of digital marketing, immersive experiences, and community involvement ensures that this campaign will deliver on both financial performance and social impact. 💡 Proactive strategic marketing for CRE investment is critical to staying competitive in this competitive market. Below is a link I've shared with behind-the-scenes footage from our holiday campaign, and stay tuned for more! 🎥 Is your brand ready for the holidays? Do you need a #FractionalCMO to maximize ROI and lead your team to command top-level results? Now is the time to plan your campaign to maximize both impact and ROI. Let’s collaborate together to build for YOUR audience and delivers results. 💬 Reach out today! Shannon@7rvrs.com or via DM. #CREMarketing #FractionalCMO #HolidayCampaigns #TenantEngagement #CommunityImpact #StrategicMarketing #EnchantChristmas #CRELeadership #DigitalTransformation #ROI