Andrew Lundquist’s Post

I recently sat down with a sales team, and reviewed their strategy for an incredible healthcare innovation. Here's why it wasn’t gaining traction: → Decision-makers were hard to impress → The noise in the healthcare market was overwhelming → Trust was scarce, even with great data All while they were: → Struggling to get their message across → Competing with countless other innovations → Trying to build credibility in a crowded space Here’s why this is a challenge: → HCPs are inundated with information → Your innovation needs to stand out immediately → Without trust, even the best products fail And yeah, it’s tough to break through. Some feel that just getting a meeting is enough, or that a great product will sell itself. But let’s be real: If you can’t cut through the noise. (probably because your message isn’t landing) you’ll struggle to gain traction (or trust). But us? We have a strategy that works. → Sales Playbooks to make every conversation count → Engagement Tools to simplify and clarify → Evidence-based Products to build trust → Strategic Positioning to align with C-Suite goals → Proposals that speak to decision-makers priorities Your innovation deserves to be seen and understood. It’s time to make it happen. How will you increase demand for your healthcare innovations? Learn more by: 📖 Reading my blog 👉 https://lnkd.in/emK2mDRA

Innovation should permeate all aspects of the healthcare system, including operational performance. Yet, many hospital leaders find themselves caught between the need to innovate and the perceived risk of disrupting established processes. This often results in the continued use of subpar solutions simply because they're familiar and ingrained in the system. To truly unlock impactful operational improvements, it's time for organizations to look beyond conventional approaches and embrace innovative solutions. The key lies in implementing these changes in a way that mitigates risk and ensures smooth adoption. #technology #innovation #healthcare

As we step into the next quarter, I urge executives with finalized strategic plans to envision the next leap. Partnering with K:D offers a unique opportunity to not just accelerate, but amplify value generation within your new product development portfolios. Our track record speaks volumes - turning visionary concepts into market-leading healthcare solutions. Imagine the impact of your innovations when backed by a design strategy that's both future-focused and grounded in real-world application. Let K:D be the catalyst that transforms your strategic vision into tangible success, designing the future of healthcare with breakthrough products that set new standards. The time to make your mark is now. #HealthcareInnovation #StrategicPartnership #MedTechLeadership #FutureOfHealthcare #medicaldevice #medicaldevicedesign

Ever wondered why selling to healthcare is so different? Had an interesting conversation recently with a healthcare industry veteran that made me think. He pointed out a fascinating paradox in healthcare technology adoption: ▪️ The industry has deep pockets ▪️ Innovation is desperately needed ▪️ Yet nobody wants to be first His explanation was eye-opening: In healthcare, being an early adopter isn't just risky - it can be career-ending. Even minor errors can have major consequences. The insight that stuck with me: You're not just selling a solution. You're asking someone to stake their professional reputation on your promise. He mentioned that successful innovations often start with one respected voice willing to validate what everyone else fears to try first. Makes you wonder: How do you drive innovation in an industry where being first carries such risk? What's your experience with healthcare innovation adoption? #Healthcare #Innovation #HealthTech #Leadership

🌟 Driving Innovation in Healthcare Through Business Development 🌟 In the ever-evolving healthcare sector, business development plays a pivotal role in bridging the gap between innovation and patient care. It’s not just about creating partnerships—it’s about building sustainable solutions that improve lives. 📌 Key Elements of Healthcare Business Development: • 🤝 Collaboration: Working with medical professionals and institutions to align goals. • 💡 Innovation: Embracing cutting-edge technology to meet the industry’s dynamic needs. • 📊 Strategy: Identifying opportunities to optimize processes and enhance services. As professionals, we have a unique opportunity to shape the future of healthcare. Let’s continue to foster relationships and invest in solutions that truly make a difference. What strategies have worked for you in building meaningful partnerships in healthcare? Let’s share insights and grow together. #HealthcareInnovation #BusinessDevelopment #Collaboration

Just finished reading "What Management Is" by Joan Magretta, and it's left me with a few new insights, particularly relevant to the #healthcare industry. Key Takeaway 1: Value Creation is Essential Magretta emphasizes that the core function of management is to create value, which is incredibly pertinent to healthcare. In a field where patient outcomes are paramount, medical device organizations must focus on innovating products and processes that improve patient care and reduce costs. This can involve leveraging technology to develop more efficient devices, improving supply chain management to ensure timely delivery, or even rethinking business models to better align with the needs of healthcare providers and patients. Hint: The business model strategy is my favorite. 😉 Key Takeaway 2: Management as a Balancing Act Magretta also highlights that effective management requires balancing various aspects of a business—strategy, execution, and people. In the context of healthcare, this means medical device companies need to strategically align their innovations with the overarching goals of patients and healthcare systems, execute these strategies efficiently, and ensure that their workforce is motivated and equipped to drive these changes. The healthcare industry is at a pivotal point where the need for value-based care is more pressing than ever. Medical device organizations have a unique opportunity to contribute to this transformation. By focusing on value creation and maintaining a balanced approach to management, #MedTech companies can play a crucial role in improving patient outcomes and driving the whole person, patient centered care forward. #HealthcareTransformation #ValueCreation #MedicalDevices #ManagementInsights #PatientCare

Mastering Your Mindset: Portfolio Thinking in Healthcare Innovation In healthcare, adopting a strategy from financial portfolio management offers opportunities to increase both ROI and innovation efficacy. Just as financial experts balance investments to maximize returns and minimize risks, healthcare leaders can apply a portfolio mindset to maintain steady incremental improvements and strategically bet on future innovations. The Essence of Portfolio Thinking in Healthcare Innovation in #healthcare should be a calculated strategy aligned with organizational goals. By adopting a portfolio approach, we can diversify innovation efforts across three primary categories: 1. Internal and Incremental: These #innovations, essential for continuous improvement, should comprise about 80% of our efforts, focusing on refining systems and processes that directly impact patient safety, clinical outcomes, consumer experience, and business results. 2. Hybrid: Around 10% to 15% of our efforts should push beyond current capabilities, involving collaborations with technology firms, academic institutions, and cross-industry partners to introduce fresh ideas into our practices. 3. External and Potentially Disruptive: The remaining 5% should be reserved for pursuing high-risk, high-reward innovations that could potentially disrupt the healthcare landscape. These ventures are deeply embedded in expansive ecosystems beyond our direct control and require careful consideration and #StrategicPlanning. Balancing Risks and Returns Balancing these elements requires a reimagined approach and support structures that may not exist within healthcare organizations. Each segment of the innovation portfolio serves a distinct purpose, contributing to a holistic strategy that supports both stability and advancement. The Goal of Portfolio Thinking The goal is to optimize the impact and feasibility of innovations. By strategically allocating resources and #leadership bandwidth, healthcare systems can address immediate needs and position themselves for future success. This approach ensures resilience and adaptability, enabling incremental changes that enhance day-to-day operations and embracing disruptive innovations that pave the way for future advancements. Conclusion As healthcare leaders, our mission extends beyond the treatment of disease and championing health and well-being; it involves steering innovation to significantly benefit and further serve those we care for. By mastering the art of portfolio thinking, we elevate what is possible and steward a future that is more probable. Reflect and Respond: 1. What strategies can your organization implement to ensure a balanced innovation portfolio that addresses both immediate needs and future challenges? 2. How can your organization leverage partnerships to enhance innovation capabilities without losing sight of its core mission? #LeadWithImagination #BestIdeasWin #HealthcareLeadership #HealthcareInnovation

Have you ever looked at a healthcare business and think 'You've made a problem to FIT your solution…' 👀 I’ve seen it a lot recently, especially with ‘AI-powered solutions’. 💫 The pattern I see is they are often led by non-clinicians - which is fine IF you have a clinician on the team, at the very least… But, a lot of the time, they’ve seen the shiny object 💎and dived in head-first. 🌊 They create products or services first, then desperately search for problems to solve. Why is this happening? There's a disconnect between the business side and the clinical reality. If you’re a clinician reading this, think about it: When was the last time you saw a healthcare innovation that made you think, "Yes, this is exactly what we've been missing!"? 🤔 This is why having clinicians involved in businesses (where they are significant stakeholders btw) is a no brainer. We understand patient needs. Not just market trends or customer data. We've seen firsthand what works and what doesn't in patient care. That’s gold dust from a marketing perspective. We can spot the difference between a genuine healthcare solution and a gimmick dressed up as innovation. And the biggest factor - credibility. When I work with clinician-led businesses, the message cuts that much deeper. The passion oozes through the way they operate. Their message carries the weight of real-world experience. It's not just about selling; it's about solving genuine problems. This authenticity builds trust. And in healthcare, trust is everything. Or, maybe I’m just romanticising the idea? 🤷🏽♂️

🌟 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐢𝐧 𝐌𝐞𝐝𝐢𝐜𝐚𝐥 𝐓𝐫𝐚𝐝𝐞: 𝐏𝐢𝐨𝐧𝐞𝐞𝐫𝐢𝐧𝐠 𝐭𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐰𝐢𝐭𝐡 𝐌𝐞𝐝𝐢𝐜𝐥𝐮𝐬𝐭𝐞𝐫𝐬 🌟 #Leadership #Innovation #HealthcareExcellence At 𝐌𝐞𝐝𝐢𝐜𝐥𝐮𝐬𝐭𝐞𝐫𝐬, we’re not just a marketplace; we’re a movement driving the future of medical trade. Our commitment to leadership and innovation has positioned us at the forefront of the healthcare industry. What Sets Mediclusters Apart? 🔹 Visionary Leadership: 🚀 Our leaders are pioneers, envisioning a world where medical innovation and commercial excellence go hand in hand. They guide us with a clear vision and unwavering dedication. 🔹 Cutting-Edge Innovation: 💡 We continually push the boundaries of what's possible in medical trade. From direct manufacturer connections to post-purchase support, our platform is designed to serve the evolving needs of the healthcare sector. 🔹 Global Impact: 🌍 Our reach extends beyond borders, connecting vendors and healthcare providers worldwide. We facilitate seamless international trade, ensuring compliance and fostering global health improvements. 🔹 Empowering Stakeholders: 🤝 Whether you’re a vendor showcasing your innovations or a hospital making informed decisions, we empower our stakeholders with the tools, resources, and support they need to succeed. 🔹 Commitment to Excellence: 🌟 Excellence is at the core of everything we do. From our intuitive platform to our comprehensive services, we strive to exceed expectations and deliver unparalleled value. At Mediclusters, leadership means more than just being at the top; it means inspiring change, driving progress, and making a tangible impact on global health. Join us on our journey as we continue to revolutionize medical trade. Together, we can create a healthier future for all. #Mediclusters #Leadership #MedicalTrade #HealthcareInnovation #GlobalHealth #ExcellenceInHealthcare

🏥 Building a Healthcare Platform: GTM Lessons from Upfront Healthcare We spoke with Ben Albert, CEO of Upfront Healthcare, about scaling a patient engagement platform. Here are the key go-to-market lessons from their journey: → Build a connected use case strategy. Integrated over 100 targeted use cases into a unified platform rather than isolated features. "It's much more difficult today to be a point solution than it is to be an enterprise platform." → Target the hardest users first. Focused on patients most challenging to engage. Proved ability to activate resistant populations through personalized experiences before expanding. → Move from events to direct selling. Reduced spend on conferences to focus on in-person meetings. Found complex problems required face-to-face discussions to communicate full value. → Create a distinctive brand identity. Broke from traditional healthcare aesthetics to focus on human experience, while still demonstrating provider economics. → Plan for extended sales cycles. Built organization understanding deals can be "lumpy." As Ben notes: "No deal is ever really dead when you deliver results." → Turn crisis into opportunity. Used COVID as catalyst to expand from targeted to broad engagement. Scaled platform to handle both mass and personalized communication when clients needed it most. These insights from Upfront show how to build enterprise platforms in regulated markets. Listen to the full conversation with Ben Albert on Category Visionaries to learn more about scaling in healthcare. https://lnkd.in/esV3_Uz2