Andrew Parshukov 🐟’s Post

View profile for Andrew Parshukov 🐟, graphic

Co-founder @ COD Nocode Studio | Business Growth | Husband & Cat Dad

How do restaurants use candies to make more $$$? If you’ve ever seen candies by the door at a restaurant, here’s what that restaurant is doing wrong—and how you can use the same psychology in your business to help your team earn more. When restaurants took candies from the door and gave them to waitstaff to hand out with the bill, they saw a significant increase in tips. But here’s the twist: the way the candies were given made a big difference in how much tips increased. • When servers handed the bill with one candy, tips increased by 3%. • When they handed the bill with two candies, tips jumped by 14%. • But the third way worked best: servers handed the bill with one candy, started to walk away, then turned back, added another candy, and…tips spiked by 23%! Why? It all comes down to reciprocity—the social norm of responding to kindness with kindness. People feel compelled to give back when three things happen: • They receive a gift. • It feels personalized to them. • It’s unexpected. So, if you’re in business and have a way to offer something small before a customer makes a buying decision, think about weaving these elements into it. You’ll tap into reciprocity and likely see a positive response—maybe even more $$$. #Business #CustomerExperience #SalesStrategy #SocialPsychology #COD #nocode

To view or add a comment, sign in

Explore topics