Andrew Hamada’s Post

Maximize your Amazon ad performance with the ICAP Funnel method! → Impressions: Measure the number of views your ad receives. → Clicks: Track the number of users who engage by clicking on your ad. → Add to Carts: Monitor how many potential customers express interest by adding your product to their cart. → Purchases: Gauge the ultimate success metric – the number of completed purchases. Here's a breakdown of how the ICAP Funnel can revolutionize your Amazon ad strategy: - Boost Impressions: Elevate your visibility from minimal to substantial (e.g., from 0.62% to 1.47%). - Double Clicks: Enhance click-through rates by optimizing ad content (e.g., from 0.99% to 2.22%). - Increase Add to Carts: Encourage more users to consider purchasing your product (e.g., from 4.17% to 4.55%). - Drive Purchases: Witness a significant rise in completed transactions (e.g., from 0% to 16.67%). Practical Tips to Implement: 1. Analyze Your Data: Regularly review these key metrics to identify areas for improvement. 2. Implement Changes: Utilize insights gained to refine your ads and product listings effectively. 3. Allocate Budget Wisely: As your conversion rates improve, consider investing more in advertising efforts. Achieving higher purchase rates signifies the effectiveness of your ad campaigns. Remember, by delving deeper into the ICAP Funnel, you can strategically optimize your ad spend for maximum impact. Want to know more, contact Amzonics. ⬇ https://lnkd.in/eztDVuen #AmazonSelling #DigitalMarketingStrategy #ConversionRateOptimization #Amzonics

Maximize your Amazon ad performance with the ICAP Funnel method! → Impressions: Measure the number of views your ad receives. → Clicks: Track the number of users who engage by clicking on your ad. → Add to Carts: Monitor how many potential customers express interest by adding your product to their cart. → Purchases: Gauge the ultimate success metric – the number of completed purchases. Here's a breakdown of how the ICAP Funnel can revolutionize your Amazon ad strategy: - Boost Impressions: Elevate your visibility from minimal to substantial (e.g., from 0.62% to 1.47%). - Double Clicks: Enhance click-through rates by optimizing ad content (e.g., from 0.99% to 2.22%). - Increase Add to Carts: Encourage more users to consider purchasing your product (e.g., from 4.17% to 4.55%). - Drive Purchases: Witness a significant rise in completed transactions (e.g., from 0% to 16.67%). Practical Tips to Implement: 1. Analyze Your Data: Regularly review these key metrics to identify areas for improvement. 2. Implement Changes: Utilize insights gained to refine your ads and product listings effectively. 3. Allocate Budget Wisely: As your conversion rates improve, consider investing more in advertising efforts. Achieving higher purchase rates signifies the effectiveness of your ad campaigns. Remember, by delving deeper into the ICAP Funnel, you can strategically optimize your ad spend for maximum impact. Want to know more, contact Amzonics. ⬇ https://lnkd.in/eSvbmM7Y #AmazonSelling #DigitalMarketingStrategy #ConversionRateOptimization #Amzonics

Maximize your Amazon ad performance with the ICAP Funnel method! → Impressions: Measure the number of views your ad receives. → Clicks: Track the number of users who engage by clicking on your ad. → Add to Carts: Monitor how many potential customers express interest by adding your product to their cart. → Purchases: Gauge the ultimate success metric – the number of completed purchases. Here's a breakdown of how the ICAP Funnel can revolutionize your Amazon ad strategy: - Boost Impressions: Elevate your visibility from minimal to substantial (e.g., from 0.62% to 1.47%). - Double Clicks: Enhance click-through rates by optimizing ad content (e.g., from 0.99% to 2.22%). - Increase Add to Carts: Encourage more users to consider purchasing your product (e.g., from 4.17% to 4.55%). - Drive Purchases: Witness a significant rise in completed transactions (e.g., from 0% to 16.67%). Practical Tips to Implement: 1. Analyze Your Data: Regularly review these key metrics to identify areas for improvement. 2. Implement Changes: Utilize insights gained to refine your ads and product listings effectively. 3. Allocate Budget Wisely: As your conversion rates improve, consider investing more in advertising efforts. Achieving higher purchase rates signifies the effectiveness of your ad campaigns. Remember, by delving deeper into the ICAP Funnel, you can strategically optimize your ad spend for maximum impact. Want to know more, contact Amzonics. ⬇ https://lnkd.in/eSvbmM7Y #AmazonSelling #DigitalMarketingStrategy #ConversionRateOptimization #Amzonics

Maximize your Amazon ad performance with the ICAP Funnel method! → Impressions: Measure the number of views your ad receives. → Clicks: Track the number of users who engage by clicking on your ad. → Add to Carts: Monitor how many potential customers express interest by adding your product to their cart. → Purchases: Gauge the ultimate success metric – the number of completed purchases. Here's a breakdown of how the ICAP Funnel can revolutionize your Amazon ad strategy: - Boost Impressions: Elevate your visibility from minimal to substantial (e.g., from 0.62% to 1.47%). - Double Clicks: Enhance click-through rates by optimizing ad content (e.g., from 0.99% to 2.22%). - Increase Add to Carts: Encourage more users to consider purchasing your product (e.g., from 4.17% to 4.55%). - Drive Purchases: Witness a significant rise in completed transactions (e.g., from 0% to 16.67%). Practical Tips to Implement: 1. Analyze Your Data: Regularly review these key metrics to identify areas for improvement. 2. Implement Changes: Utilize insights gained to refine your ads and product listings effectively. 3. Allocate Budget Wisely: As your conversion rates improve, consider investing more in advertising efforts. Achieving higher purchase rates signifies the effectiveness of your ad campaigns. Remember, by delving deeper into the ICAP Funnel, you can strategically optimize your ad spend for maximum impact. Want to know more, contact Amzonics. ⬇ https://lnkd.in/eztDVuen #AmazonSelling #DigitalMarketingStrategy #ConversionRateOptimization #Amzonics

Identifying Red Flags in PPC: Where to Cut and Why It Matters When analyzing an account, certain red flags jump out immediately: - High TACoS (23.74%) - Low Margins (8.37%) - Misallocation of Ad Spend - 75% of ad spend should be focused on Sponsored Products (SP), the only match type proven to impact organic ranking significantly and is the easiest to manage. However, in this case, the distribution of ad spend for July 2024 was as follows: - Sponsored Products (SP): $33,283.99 – 65.38% of total ad spend - Sponsored Brands Video (SBV): $15,255.74 – 29.98% of total ad spend - Sponsored Brands (SB): $1,821.66 – 3.58% of total ad spend This kind of allocation contributes directly to high TACoS and low margins.   While it seems simple, the first step is critical: ruthlessly cutting down on SB and SBV.   By reallocating ad spend towards SP and reducing unnecessary spend on SB and SBV, margins will improve within 30 days. Stay posted for updates on how we turn around this account's TACoS and margin challenges. #AmazonPPC #AdSpend #SponsoredProducts #EcommerceOptimization #PPCStrategy

The 10 Ways to Stop Wasting Ad Spend! Throwing money at ads that don’t deliver? We asked the team for their best tips to eliminate wasted ad spend. These are their top 10 👇 1) Adjust bids based on performance. 2) Use negative keywords strategically. 3) Target relevant keywords. 4) Optimize campaign structure. 5) Cut budgets on high-spending, low-converting campaigns. 6) Pause non-converting campaigns, targets, or ads. 7) Advertise only high-converting child ASINs for products with multiple variations. 8) Pause seasonal keywords after their season ends. 9) Check campaign placements against target ACoS. 10) Use 'down only' bidding to reduce ad spend. Your ad spend should fuel growth, not burn cash. These 10 tactics turn budget into profit, keeping your brand ahead. Without strategic ad spend management, growth stalls, profits dip, and competitors close in. Take back control now. Wondering where your ad dollars are going? Message us for a quick, no-strings-attached audit to see how to reclaim your budget. #AmazonSeller #ElizabethGreene #AmazonAdvertising #AskJunglr #AmazonPPC

Header Bidding: What Is It and How Does It Work? - Maximize ad #revenue with header bidding. Learn the header bidding definition and how it works in this comprehensive guide. #HeaderBidding

💥 The 10 Ways to Stop Wasting Ad Spend! 💥 Throwing money at ads that don’t deliver? We asked the team for their best tips to eliminate wasted ad spend. These are their top 10 👇 1) Adjust bids based on performance. 2) Use negative keywords strategically. 3) Target relevant keywords. 4) Optimize campaign structure. 5) Cut budgets on high-spending, low-converting campaigns. 6) Pause non-converting campaigns, targets, or ads. 7) Advertise only high-converting child ASINs for products with multiple variations. 8) Pause seasonal keywords after their season ends. 9) Check campaign placements against target ACoS. 10) Use 'down only' bidding to reduce ad spend. Your ad spend should fuel growth, not burn cash. These 10 tactics turn budget into profit, keeping your brand ahead. Without strategic ad spend management, growth stalls, profits dip, and competitors close in. Take back control now. Wondering where your ad dollars are going? Message me for a quick, no-strings-attached audit to see how to reclaim your budget. #AmazonSeller #ElizabethGreene #AmazonAdvertising #AskJunglr #AmazonPPC

A demand-side platform (DSP) is a type of ad tech software that allows you to purchase advertising using automation and big data to make real-time bidding decisions at scale. In this edition of Plain Talk, Mary Kate Reed breaks down how to choose the one that is right for your brand and why all DSPs are not created equal. https://lnkd.in/eHGuGMW9 #DemandSidePlatform #DSP #DigitalAdvertising

How do you measure Landing Efficiency? Do you even measure it at all? Most brands and retailers use Return on Ad Spend (ROAS) to measure paid campaign performance, but a growing trend is to break down ROAS into its pre-click and post-click components: Cost Per Click (CPC) measures the efficiency of the ad in getting customers to take action. Revenue Per Click (RPC) measures Landing Efficiency. RPC divided by CPC equals ROAS and together these two are a great tool for understanding both pre and post click performance and how they're contributing to ROAS. Landing efficiency is emerging as an important driver of end to end ad performance. In this article (link in the comments) we explore how ad platforms use landing quality, how to measure landing efficiency and the effect on CPM’s when efficiency is high.