Andrew Hamada’s Post

Maximize your Amazon ad performance with the ICAP Funnel method! → Impressions: Measure the number of views your ad receives. → Clicks: Track the number of users who engage by clicking on your ad. → Add to Carts: Monitor how many potential customers express interest by adding your product to their cart. → Purchases: Gauge the ultimate success metric – the number of completed purchases. Here's a breakdown of how the ICAP Funnel can revolutionize your Amazon ad strategy: - Boost Impressions: Elevate your visibility from minimal to substantial (e.g., from 0.62% to 1.47%). - Double Clicks: Enhance click-through rates by optimizing ad content (e.g., from 0.99% to 2.22%). - Increase Add to Carts: Encourage more users to consider purchasing your product (e.g., from 4.17% to 4.55%). - Drive Purchases: Witness a significant rise in completed transactions (e.g., from 0% to 16.67%). Practical Tips to Implement: 1. Analyze Your Data: Regularly review these key metrics to identify areas for improvement. 2. Implement Changes: Utilize insights gained to refine your ads and product listings effectively. 3. Allocate Budget Wisely: As your conversion rates improve, consider investing more in advertising efforts. Achieving higher purchase rates signifies the effectiveness of your ad campaigns. Remember, by delving deeper into the ICAP Funnel, you can strategically optimize your ad spend for maximum impact. Want to know more, contact Amzonics. ⬇ https://lnkd.in/eSvbmM7Y #AmazonSelling #DigitalMarketingStrategy #ConversionRateOptimization #Amzonics

Maximize your Amazon ad performance with the ICAP Funnel method! → Impressions: Measure the number of views your ad receives. → Clicks: Track the number of users who engage by clicking on your ad. → Add to Carts: Monitor how many potential customers express interest by adding your product to their cart. → Purchases: Gauge the ultimate success metric – the number of completed purchases. Here's a breakdown of how the ICAP Funnel can revolutionize your Amazon ad strategy: - Boost Impressions: Elevate your visibility from minimal to substantial (e.g., from 0.62% to 1.47%). - Double Clicks: Enhance click-through rates by optimizing ad content (e.g., from 0.99% to 2.22%). - Increase Add to Carts: Encourage more users to consider purchasing your product (e.g., from 4.17% to 4.55%). - Drive Purchases: Witness a significant rise in completed transactions (e.g., from 0% to 16.67%). Practical Tips to Implement: 1. Analyze Your Data: Regularly review these key metrics to identify areas for improvement. 2. Implement Changes: Utilize insights gained to refine your ads and product listings effectively. 3. Allocate Budget Wisely: As your conversion rates improve, consider investing more in advertising efforts. Achieving higher purchase rates signifies the effectiveness of your ad campaigns. Remember, by delving deeper into the ICAP Funnel, you can strategically optimize your ad spend for maximum impact. Want to know more, contact Amzonics. ⬇ https://lnkd.in/eztDVuen #AmazonSelling #DigitalMarketingStrategy #ConversionRateOptimization #Amzonics

"Master the art of bidding strategies: Elevate your online advertising game and maximize ROI with strategic clicks and conversions!" "Dive into Ad Brilliance: Ever wondered how savvy bidding can make your ads shine? Uncover the magic and transform your online game!" Certainly! Bidding strategies in online advertising determine how much advertisers are willing to pay for clicks or actions. Here's a simplified breakdown: Auction System: >Advertisers bid for keywords or audience segments in real-time auctions. >The highest bidder doesn't always win; ad quality and relevance matter too. Types of Bidding: >Manual Bidding: Advertisers set bid amounts. >Automated Bidding:Platforms use algorithms to change bids based on goals like clicks and sales. >Factors Influencing Bids:Bids change by desired ad placements, audience behavior, and keywords. >Ad Rank:Combines bid, ad quality, and expected click-through rate to determine ad placement >Budget Management:Budgeting and bidding methods are directly related for successful projects. >Performance Monitoring:marketers analyse the result of their ads daily and make necessary adjustments. 👉Choosing the right strategy depends on goals, budget, and the advertising platform. Experimentation and analysis help refine strategies over time for better results. #Amazon #BiddingStrategies

Maximize your Amazon ad performance with the ICAP Funnel method! → Impressions: Measure the number of views your ad receives. → Clicks: Track the number of users who engage by clicking on your ad. → Add to Carts: Monitor how many potential customers express interest by adding your product to their cart. → Purchases: Gauge the ultimate success metric – the number of completed purchases. Here's a breakdown of how the ICAP Funnel can revolutionize your Amazon ad strategy: - Boost Impressions: Elevate your visibility from minimal to substantial (e.g., from 0.62% to 1.47%). - Double Clicks: Enhance click-through rates by optimizing ad content (e.g., from 0.99% to 2.22%). - Increase Add to Carts: Encourage more users to consider purchasing your product (e.g., from 4.17% to 4.55%). - Drive Purchases: Witness a significant rise in completed transactions (e.g., from 0% to 16.67%). Practical Tips to Implement: 1. Analyze Your Data: Regularly review these key metrics to identify areas for improvement. 2. Implement Changes: Utilize insights gained to refine your ads and product listings effectively. 3. Allocate Budget Wisely: As your conversion rates improve, consider investing more in advertising efforts. Achieving higher purchase rates signifies the effectiveness of your ad campaigns. Remember, by delving deeper into the ICAP Funnel, you can strategically optimize your ad spend for maximum impact. Want to know more, contact Amzonics. ⬇ https://lnkd.in/eztDVuen #AmazonSelling #DigitalMarketingStrategy #ConversionRateOptimization #Amzonics

Maximize your Amazon ad performance with the ICAP Funnel method! → Impressions: Measure the number of views your ad receives. → Clicks: Track the number of users who engage by clicking on your ad. → Add to Carts: Monitor how many potential customers express interest by adding your product to their cart. → Purchases: Gauge the ultimate success metric – the number of completed purchases. Here's a breakdown of how the ICAP Funnel can revolutionize your Amazon ad strategy: - Boost Impressions: Elevate your visibility from minimal to substantial (e.g., from 0.62% to 1.47%). - Double Clicks: Enhance click-through rates by optimizing ad content (e.g., from 0.99% to 2.22%). - Increase Add to Carts: Encourage more users to consider purchasing your product (e.g., from 4.17% to 4.55%). - Drive Purchases: Witness a significant rise in completed transactions (e.g., from 0% to 16.67%). Practical Tips to Implement: 1. Analyze Your Data: Regularly review these key metrics to identify areas for improvement. 2. Implement Changes: Utilize insights gained to refine your ads and product listings effectively. 3. Allocate Budget Wisely: As your conversion rates improve, consider investing more in advertising efforts. Achieving higher purchase rates signifies the effectiveness of your ad campaigns. Remember, by delving deeper into the ICAP Funnel, you can strategically optimize your ad spend for maximum impact. Want to know more, contact Amzonics. ⬇ https://lnkd.in/eSvbmM7Y #AmazonSelling #DigitalMarketingStrategy #ConversionRateOptimization #Amzonics

Header Bidding: What Is It and How Does It Work? - Maximize ad #revenue with header bidding. Learn the header bidding definition and how it works in this comprehensive guide. #HeaderBidding

Identifying Red Flags in PPC: Where to Cut and Why It Matters When analyzing an account, certain red flags jump out immediately: - High TACoS (23.74%) - Low Margins (8.37%) - Misallocation of Ad Spend - 75% of ad spend should be focused on Sponsored Products (SP), the only match type proven to impact organic ranking significantly and is the easiest to manage. However, in this case, the distribution of ad spend for July 2024 was as follows: - Sponsored Products (SP): $33,283.99 – 65.38% of total ad spend - Sponsored Brands Video (SBV): $15,255.74 – 29.98% of total ad spend - Sponsored Brands (SB): $1,821.66 – 3.58% of total ad spend This kind of allocation contributes directly to high TACoS and low margins.   While it seems simple, the first step is critical: ruthlessly cutting down on SB and SBV.   By reallocating ad spend towards SP and reducing unnecessary spend on SB and SBV, margins will improve within 30 days. Stay posted for updates on how we turn around this account's TACoS and margin challenges. #AmazonPPC #AdSpend #SponsoredProducts #EcommerceOptimization #PPCStrategy

Some thoughts on media pricing models from the POV of the #mediabuyers. Many moons ago, I started digital media life on the seller's side of the table, facilitating the purchase of web publisher ad space for a large base of entertainment industry #advertisers. At the time, the dominant pricing models were #CPC, #CPM and fixed or flat rate direct buys. As one colleague put it, you could buy clicks, impressions or static placement (aka "all you can eat" visibility of a banner, interstitial or other form of takeover style ad format). Our firm managed the sales of all three types of digital ad/traffic pricing models for a mix of specialty publishers. The omni-present question was whether a specific pricing format for paid media was better than the other. CPM and flat rate buys only guaranteed exposure (was the thought) while the CPC model at least ensured an advertiser was guaranteed a quantity of clicks to their site. While there are a ton of factors that impact the success of any media buy, no matter how it's priced, several of my advertisers at the time did not want the risk of CPM ads yielding too little clicked traffic and thus potentially not enough conversions (ecommerce) to justify the ad expense. The wisest perspective came from one trusted advertiser who we loved working with. One day, after usually selling them CPC deals, we had a hot new publisher that was rigidly insistent that all ads sold on their behalf be transacted on a flat rate or a CPM basis. When I asked our flagship advertiser about their comfort zone with buying outside of the CPC model, their marketing director put it rather simply: "Scott, we don't actually care what pricing model is used to sell us traffic. Whether its CPC, CPM or flat rate, we are still going to use a conversion driven mathematical model to determine the effective #CPA or cost per action outcome and thus determine with simple math whether we made or lost money on a given ad buy." This was ROAS before it had a name. In effect, it was all about spending X and did we make Y. Yes or no. The ultimate performance marketing gold standard, which still matters to this day, maybe even more so. That early advertising client was never interested in eyeballs or engagement metrics other than fiscal outcome, even in a #purposedrivenmarketing environment. Campaign data can tell many styles of stories, but it doesn't lie. Nearly 25 years later, even with the plethora of social media engagement/ #ROE-oriented metrics and other non-conversion specific metrics, virtually all brands care most deeply about the #ROAS outcome. I do too. Chief Outsiders

💥 The 10 Ways to Stop Wasting Ad Spend! 💥 Throwing money at ads that don’t deliver? We asked the team for their best tips to eliminate wasted ad spend. These are their top 10 👇 1) Adjust bids based on performance. 2) Use negative keywords strategically. 3) Target relevant keywords. 4) Optimize campaign structure. 5) Cut budgets on high-spending, low-converting campaigns. 6) Pause non-converting campaigns, targets, or ads. 7) Advertise only high-converting child ASINs for products with multiple variations. 8) Pause seasonal keywords after their season ends. 9) Check campaign placements against target ACoS. 10) Use 'down only' bidding to reduce ad spend. Your ad spend should fuel growth, not burn cash. These 10 tactics turn budget into profit, keeping your brand ahead. Without strategic ad spend management, growth stalls, profits dip, and competitors close in. Take back control now. Wondering where your ad dollars are going? Message me for a quick, no-strings-attached audit to see how to reclaim your budget. #AmazonSeller #ElizabethGreene #AmazonAdvertising #AskJunglr #AmazonPPC

Ever wondered what a "good" ACoS is? It's a common question, especially for newer sellers. Here’s the thing:  ACoS isn't just about what's happening inside your ad campaigns.  It's heavily influenced by two factors that are tricky to control directly: 📈 Conversion Rate: How often shoppers who click on your ads actually buy your product. 💵 CPC (Cost-per-click): How much you're paying for each click on your ad. These two factors, along with your product's price, determine your ad spend.  ACoS = Ad spend / Ad Sales You can influence your CPC with smart bidding, but there's a catch: your competitors. Amazon ads work like an auction, and if your competitor is willing to pay more per click, you'll have to pay more to stay competitive. That's why there's no single "good" ACoS. It depends on your specific market and competition. The best ACoS is as low as possible while still keeping your products visible and getting sales. To find your ideal ACoS, you need to experiment.  Try different bidding strategies and see what works best for your products and budget. Don’t be afraid to test and adjust your approach. Remember, the goal is to balance ad costs with sales to maximize your profits. Keep an eye on your ACoS, but don't get too hung up on hitting a specific number. Focus on finding what works best for your business. Hope this helps! #AmazonPPC #ACoS #Ecommerce #AmazonAdvertising