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Results-driven digital strategy and web development

“[T]hink about your audience. Your audience is not everybody, no one's is. Who is prone to listening to your music. Go where they are.” Bob Lefsetz The Lefsetz Letter Understanding that your audience is NOT everyone requires acknowledging that your service or product is NOT everything to all people. Know what you’re offering and how it’s different from what your competitors are offering. Know your audience and the issue that might make them care about you. Then figure out how to demonstrate that you understand their needs and have the experience and expertise to help. And, as Bob Lefsetz says, "go where they are" and show them. There's more than one way to make that happen. We recommend creating high-value content for your (tightly-defined) audience. Need help creating content or defining your audience? Reach out to see if our approach is a good fit. (Bob Lefsetz is a music industry lawyer who isn’t afraid to share his opinions about the music industry. (Among other things.) He’s been blunt enough that apparently one of Taylor Swift’s songs is about him, and not in a good way. Or maybe not. You can find out more about his writing here: https://lnkd.in/eCVbXZU6. It’s a great read if you’re a music fan. )

Lefsetz Letter

Lefsetz Letter

lefsetz.com

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