And Rising’s Post

It's exciting to learn that #QuakerOats is reviving its iconic "Mikey Likes It" campaign, as part of a nostalgia-driven brand refresh. This article by Marketing Dive notes that PepsiCo's D3 Agency is behind the revival, and the new commercials are part of a heavily digital-focused media plan, running on platforms like Disney Streaming, Hulu, Amazon, and YouTube, with added support from retail media through Walmart Connect. We're witnessing a charming resurgence of nostalgic marketing from several brands.  Last week, in celebration of its 30th birthday, Old Navy hosted a "Once More '94" party for New York Fashion Week, in partnership with #TheCut for New York Magazine, featuring performances from iconic 90s music artists. J.Crew has brought back its decades-old catalog, discontinued seven years ago, and now coming back as a reminder of the brand defining "preppy cool" in the 80s and 90s. Earlier this month, Johnny Was announced an exciting collaboration with #SassonJeans, a fashion staple from the '70s and '80s.  Also, L'Oréal's Maybelline New York has resurrected its famous “Maybe It’s Maybelline" tagline that debuted in 1991, now with a focus on TikTok and social media influencers. And one of our favorite launches this year has been the sequel to Warner Bros. Entertainment's 1988 film #Beetlejuice. With playful partnerships from brands like CarMax, Denny's, Progressive Insurance, and NYX Professional Makeup, audiences are being invited to relive the world of the film 36 years later. When executed thoughtfully, nostalgia-based brand strategies not only spark fond memories for loyal customers, but also drive engagement with new audiences. #advertising #brandstrategy #consumertrends #marketing #nostalgia

Latest for Coffee Intelligence about Doritos' recent marketing pivot - bombastic and community-driven – a symptom of the evolving landscape of consumer engagement and targeting in an increasingly digital and participatory world. New gens of consumers want real and they want in. They want in on co-building brands, designing products, and they want in on promoting them. It's a whole new game and all the brands are doing it, from fashion, to F&B and including coffee of course. "In the food and beverage sector, the emergence of endless customisation options, rapid trends, and limited test trials before widespread product releases mirrors the fast fashion model prevalent in the fashion industry. Brands are increasingly adopting a “test-and-learn” approach, introducing new products in small batches to gauge consumer response before scaling up production." But how sustainable is this? This approach makes big bucks but can be damaging. Kunal Mehta and Stephen Lepitak provided some excellent insights. Read more below ⬇

📢 Why Brand Refreshes Outshine Splashy Ads. Marketers today are choosing #rebrands and refreshes over short-term ad blitzes, and it’s no surprise why. In a fast-changing world, staying #relevant and #connected to consumer needs is key. Brands like Kraft Heinz and Unilever aren’t just changing their look. They’re finding new ways to stay relevant, meaningful, and connected to people’s lives. It’s a reminder that great #brands don’t just chase attention. They evolve with us, #grow with us, and meet us where we are. Is your brand adapting to stay in touch? Find out more in the article below 👇 #BrandRefresh #MarketingWithPurpose #Relevance #GenZ Industry Dive PepsiCo Wayfair Tubi Siegel+Gale BrandOpus Impossible Foods Lynne Field FutureBrand EMARKETER The Manischewitz Company Jones Knowles Ritchie

🌍 The New Wave of Social Marketing: Innovation Meets Impact 🌍 what do you think? Are crossovers like this the future of brand marketing? In today’s fast-evolving marketing landscape, brands are no longer just selling products—they’re creating experiences that resonate on a deeper, social level. We’re seeing a shift towards social impact as a driving force behind campaigns, and one of the freshest examples of this is the McDonald's x UGG collaboration. By turning McDonald's iconic sauce packaging into the design for UGG collars, they’ve captured the attention of consumers in a fun and unexpected way. This clever crossover taps into nostalgia, curiosity, and social currency—people aren't just intrigued by the product itself, but by the experience of "unboxing" UGGs from what looks like a McDonald's sauce packet! 🔥 This kind of creative, socially-driven marketing is shaking up an often repetitive space, reminding us that there are still bold, innovative ways to grab attention and start conversations. Brands that make us think, feel, and share are the ones winning hearts—and wallets. #MarketingInnovation #SocialImpact #McDonaldsxUGG #CreativeStrategy #Branding #SocialMedia

What are brands like Stanley, Ikea and KFC to do when they become the butt of a joke? Join in the fun. ‘If a brand can demonstrate its maturity to take the joke somewhere new, it can present itself as self-aware and straightforward,’ Saffron Chief Strategy Officer Morgan Holt shared with The Drum. Read more about how brands that go viral can use their moment in the spotlight to their benefit: https://lnkd.in/d--K9-7J #marketing #advertising

Coca-Cola's 'Share a Coke' campaign exemplifies how personalization can transform consumer engagement and drive sales. Here's a closer look at the strategies that made this campaign a global sensation and the lessons it holds for marketers: 1. Personalization at Scale: By replacing its iconic logo with popular names on bottles, Coca-Cola personalized the consumer experience, making each purchase feel unique and special. This innovative approach encouraged consumers to find and share bottles with their names or those of their friends and family. 2. Boosting Engagement Through Social Media: The campaign leveraged social media platforms to amplify its reach, encouraging people to share their 'named' bottles online. That boosted brand visibility and created an interactive and viral consumer experience. 3. Emotional Connection: 'Share a Coke' tapped into the social nature of sharing and gifting, fostering an emotional bond between the brand and consumers. This connection drove both word-of-mouth marketing and repeat purchases. 4. Global Adaptation: The campaign was tailored to different markets using locally famous names, demonstrating Coca-Cola's understanding of regional nuances and increasing its appeal across diverse cultures. 5. Tangible Impact: The campaign significantly increased sales and brand engagement, illustrating the power of personalization in modern marketing strategies. What other campaigns have effectively used personalization to engage consumers, and what strategies did they employ? 

Now THIS is a creative marketing move.

You've probably heard of Dollar Shave Club. Here's what you might not know: Unilever bought them for $1 BILLION just 4 years after they got started. Here's the story 🧵 Mark Levine and Michael Dubin were sick of expensive, low-quality razor blades. Their idea: high-quality razors to consumers for a $1 / month subscription Dollar Shave Club started in Michael'a apartment in 2012. They signed up their first 1000 customers with ZERO marketing spend. For the first six months, Michael would drive down to San Diego to enlist local bloggers to help sell their product. Then they launched the greatest video ad of all time: "Our blades are f**king great" It was a masterpiece. 25 MILLION views. One video got them 12,000 orders in 24 hours... In 2012, they did $4M in revenue. Demand was MUCH higher than they could fulfill. And they didn't have any systems so they were using post-its and mixing up orders. They frantically hired early teams to build fulfilment systems. They raised $25M+ within the next 18 months and grew more than 4x to $19M in 2013. The subscription model, quality, and superb marketing became a viral cocktail. Their marketing got 3 crucial things very, very right: 1/ Branding Dollar Shave Club's brand - funny, authentic, and straight-up - stayed consistent from its first video in 2012 to now. And they used rivalries to amplify this brand like this jab on Gillette 2/ Prioritizing the experience + Their online shop is very smooth with smart CTAs + Personalized recommendations to nudge the purchase + A lively, humorous experience that customers actually enjoy 3/ Effective Omni-channel scaling by + Combining the strengths of their D2C marketing with Unilever's HUGE retail distribution. + Growing presence into new channels and markets + Expanded portfolio with products like "Shave butter" In 2016, they did over $200M in revenue. And then sold to Unilever in a blockbuster billion-dollar deal, to disrupt P&G's monopoly in the market with their brand Gillette. Adam Weber is the marketing genius behind this viral growth. He was founding CMO of Dollar Shave Club and a former client of mine at Ampush. I'm talking him live in two weeks to ask how they did it. You can be a fly on the wall 👇

This ADWEEK and Ibotta, Inc. article discusses strategies for brands to stand out in noisy and crowded markets. It emphasizes the importance of authenticity, storytelling, and personalized experiences to engage consumers effectively amidst the competition. Additionally, leveraging data and technology for targeted marketing campaigns is highlighted as a key tactic for achieving brand differentiation. #BrandStrategy #MarketingTips #BrandDifferentiation #Storytelling #Personalization #DataDrivenMarketing #DigitalMarketing #BrandEngagement #ContentMarketing #ConsumerEngagement

I think what’s missing from the Starbucks and Nike stories is that these brands lost their marketing vibrancy. It’s easy to throw stones at Nike and Starbucks right now. I’ve done it, you’ve done it. But let’s not forget this might just be the natural byproduct of a few companies entering their middle age. Of course the good times aren’t meant to last, and there are going to be periods where your disruption is now mainstream and your innovation is now simply the standard. For these brands, a “How Brands Grow” approach makes sense now. Be consistently top of mind. Reach light buyers. Use your still dominant market position to spend more in marketing, as spend now is technically your most dominant lever. You can almost say they lost share because they didn’t follow these tenants - focused on heavy buyers and loyalty programs over constant reach and top of mind awareness. But to turn things around, I don’t think a reach focused playbook is the way. I think it starts with vibrancy. Look at McDonalds. They faces the Shake Shacks of the world in the mid 2010s. They could have kept things traditional, a normal playbook. But they chose vibrancy. Adult happy meals. Grimace shakes. Fandoms. I think the turnarounds for Nike and Starbucks can be marketing fueled, but they shouldn’t just run out the playbook of reaching more people and being top of mind again. Now it’s about impact. Now it’s about vibrancy. And how you can create it using marketing assets to distinguish from yourself from the imitators sitting at your doorstep - and even more important now if the category you disrupted is now commoditized and marketing is one of the few levers you can use to set yourself apart.