Robin’s Post

How we think Ja’Marr Chase Can Add $400,000 in revenue with simple digital tweaks and how other athletes can do the same. With the NFL season kicking off, Ja’Marr Chase is going to attract attention, but is his digital presence fully optimized to convert that into revenue? By making a few strategic changes, we think Ja’Marr could potentially add $400,000 to his earnings with his collaboration with 7-Eleven. Here’s how: 1. Refine Your Call to Action: Ensure your CTAs are direct and easy to follow, reducing any friction that might prevent followers from engaging or converting. 2. Optimize Your Bio/Description Links: Use tools that allow you to prioritize and organize your most important content, making it easier for your audience to access what matters most. Tools like Bio.link and Linktree are great. 3. Leverage Platform Features: Make the most of integrated tools, like shopping or direct engagement features, to streamline the user experience and boost conversions. These simple tweaks could transform attention into significant revenue, demonstrating the power of an optimized digital presence. Ready to elevate your strategy? Get the full breakdown below + our favorite link in bio tools for athletes: https://lnkd.in/gQHvUUxM #DigitalStrategy #SocialMediaOptimization #RevenueGrowth #JamarrChase #DigitalPlaybook #AthleteCEO

Get in the game with Spectrum Reach! 🏈 Bowl Season Starting in mid-December, college football fans shift their attention to the 28 Bowl games on ESPN, while concurrently, also zeroing in on the month-long, inaugural 12-Team CFP. New Format Kicks Off Round One begins with teams seeded 5-8 hosting 7-12, as the winners would face seeds 1-4. The two semifinals and championship games will then play out like in years past. More Viewers than The Big Game According to SportsMediaWatch, the 11-Game CFP is projected to exceed the Super Bowl in total viewers, while providing advertisers with more frequency and efficiency in targeting. Reach out to get in the game! 

🎉 Shoutout to the Applebee's marketing team for their brilliant 50-cent wing ad campaign this NFL season! I can't be the only one who'd love to have Dan Campbell as my waiter. 🍗🏈 Using Placer.ai, I dove deep into how Applebee's performs nationwide, specifically in NFL vs. non-NFL markets. One key finding? Sundays tell a different story in non-NFL markets than in NFL markets. Are you curious about how you can harness Placer.ai to analyze NFL fan behaviors, optimize ad campaigns, or explore new market strategies? Let's connect and brainstorm! 💡 #foottraffic #analytics #ai #restauranttrends #dining #casualdining #wings #football #detroit

🏈 The NFL returns today, but the conversation has been building all summer. Using Sightly’s AI-driven Brand Mentality® platform, we’ve identified key fan personas and the moments that matter most to them. From fantasy football strategies to intersections with celebrity culture, each audience tunes in for different reasons. Check out how brands can lean into these conversations and connect authentically with the diverse NFL fanbase. Visit our website to learn more. https://lnkd.in/eK7MggjN #NFLKickoff #BrandMentality #AudienceInsights

Planning to market to football fans as we approach the fall? In the graphic below, we break down key features & differences between NFL & College football fanbases. To craft the most effective marketing messaging for these fanbases, your outreach strategies shouldn't look identical -- here are some tips for how to connect with each: 🏈 NFL Fans: 1. Use vibrant, energetic content. 2. Leverage happy emotions with high-quality offerings. 3. Highlight limited-time offers and bundles during peak season. 🏈 College Football Fans: 1. Engage through local offers and deals. 2. Promote family-oriented packages, game-day experiences. 3. Emphasize promotions during key local events. Sign into AD.VANTAGE for more details: https://lnkd.in/gFZbN7PR Turn this insight into ready-to-go content with AD.VANTAGE AI: https://lnkd.in/gAv5b2qa #NFL #CollegeFootball #FootballSeason #MarketingStrategy #ConsumerInsights

The NBA is getting a raise 📺📝 Big media drives the NBA's revenue, with companies like Warner Bros and Disney (ESPN) paying billions annually for broadcast rights. This accounts for 41% of the league’s revenue. However, fewer people are watching the NBA. 📉 This must make it harder for the league to demand a high price from broadcasters right? Not quite... Here's a breakdown of the obstacles the NBA has faced and how they've overcome them ⬇️ Obstacles for the NBA 👀 TV Viewership Trends: Ratings for regular-season NBA games have dropped 42% over the past 20 years. ⭐️ All-Star Game Decline: 2023 viewership hit a record-low 4.6 million, with a slight increase to 5.5 million in 2024. 👴 Aging Stars: With LeBron James, Steph Curry, and Kevin Durant nearing retirement, there's concern over maintaining viewership. Despite these challenges, the new media deals are projected to bring in $6.9 billion per year, more than double the previous value. How? Enter Adam Silver, NBA Commissioner and Strategic Wizard 🧙 Adam Silver’s Uno Reverse Card 🧩 Modular Events: Breaking events into distinct, sellable parts, like the successful In-Season Tournament. 🤝 Opening Negotiations: Inviting NBC, Amazon Prime, and others to bid after the exclusive window with TNT and ESPN expired. 🎰 Diversifying Revenue: Supporting legalized sports betting, jersey patch sponsorships, and private equity investments in franchises. The final stages of contract negotiations are approaching, paving the way for a prosperous NBA decade. The big question remains: who will be the new face of the league? Follow SportsBall and subscribe to our newsletter in the bio for more data visualizations 📊 Source: Front Office Sports #NBA #MediaRights #sportsbiz #AdamSilver #linkedinsports #sportsball #datavisualization

🏈 How Valuable is the NFL for Brand Sponsors? 🏈 Latitude conducted a study to uncover the impact of successful player-product partnerships on consumer perceptions. 📊✨ We recruited 300 people to watch ad spots featuring NFL players and share their feedback using Lumiere. To measure the true impact, we compared this data to a control group of both NFL fans and non-fans who hadn’t seen the ads. The results shed light on how these partnerships drive brand lift and reveal effective strategies for this style of marketing. 🛫 👀Curious about the findings? 🔗 Check out the full study: https://hubs.la/Q02RpqT50 #NFL #BrandSponsorship #AudienceInsights #LumierePlatform #MarketingResearch #BrandLift

🏈 Last season, National Football League (NFL) content gathered over 25 billion video views across social media platforms. It remains the premium opportunity for advertisers and brands. Our snappy new playbook for advertisers, 𝗦𝗰𝗼𝗿𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝘆𝗼𝘂𝗿 𝗡𝗙𝗟 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 is available for download now. It maps out: 📲 The unrivalled scale of the NFL's digital engagement 📈 Why brand perception is at an all-time-high 🧠 How advertisers can meet fans on their own turf Download the playbook here 👉 https://lnkd.in/eSYwSsfh #advertising #nfl

Basketball is my favourite sport game, sorry LFC. 🏴󠁧󠁢󠁥󠁮󠁧󠁿 😅 Who says basketball 🏀 is all about buzzer beaters and slam dunks? Marketing and IT teams are putting up some serious points off the court too! Here's why these all-stars are stealing the show: 🏆 Social Media Buzzer Beater: Remember that crazy Warriors tweet that went viral after their championship win? That's the power of real-time marketing at work, baby! 💻 Website Traffic for the Win: Ever struggled to snag tickets online during the playoffs? NBA teams are constantly upping their website game, with some teams likely holding records for championship season traffic. Gotta make sure those jerseys fly off the shelves, right? 🗄 Big Data = Big Wins: Teams are geeking out with data these days. They're analyzing everything from player performance to what gets fans hyped. This intel helps coaches call the right plays and marketers target fans with laser focus. 🤖 AI on the Assist: Imagine AI helping players train or predicting who'll be the next star? That's the future, folks, and it's already happening in the NBA. These are just a few ways marketing and IT are ballin' out in the NBA. What other tech tricks have you seen on the court? Feel free to write a few words in the comments 😎 #basketball #NBA #NBATech #MarketingWins #DataDrivenHoops #IT #Marketing #app #game