Angie Mohr’s Post

📊 Admissions Outreach: Who Should Own Program-Specific Communications? I am currently tracking academic program-controlled comm flows and messages. Some institutions are sending message primarily from the academic unit (college, school, department), giving them control of their own outreach. This is mostly with larger institutions.   Case study: One university in our #collegesearch has sent 53 emails in 6 months. The split? - 50 from their academic school (from: AwesomeU College of Business) - Only 3 from central #Admissions (from: AwesomeU Admissions) I'm seeing two risks: 1️⃣ While the institution above has sent many emails, as a consultant (not as a parent), I know that they have outsourced their campaign to one of the large firms. But of the other institutions with academic program-controlled messaging, most of those messages are sporadic, and the experiences for event sign up, reminders and follow-up have been quite poor. They also rarely involve SMS. 2️⃣ What happens when a prospect shifts academic majors from Business to History? Are we losing potential students in these silos? Real-world impact: With the institution above, my son has opened 5 of those 53 emails – with all 5 occurring before his academic interests changed. Also, 2 of those 5 he opened were about an event confirmation. 🤔 💡 Proposed solution steps: - Audit your program-based communication efforts and test the experience - Create a hybrid model blending central + program messaging - Build in tracking mechanisms to capture when a prospect's interests have changed (Not sure how? Ask me) #HEmarketing and enrollment leaders: How do you handle this at your institution? 👉 Drop a comment or DM me – I'd love to brainstorm solutions specific to your school. #HigherEducation #EnrollmentManagement #EMchat #StudentRecruitment #higheredCRM #enrollmentmarketing

A COMPLETE Guide to an Admission Funnel🌪️ . . Admission or enrollment funnel is a series of steps that a student must cross – right from signing up on the website, becoming a prospect, to a hot opportunity to finally becoming a student. This post covers: ↳ Why does the admissions funnel matter in higher education marketing? ↳ Components of an enrollment funnel ↳ Three stages of an enrollment funnel ↳ 3 effective strategies to maximize enrollment funnel results -------------------------------------------- Feel free to add your input to this guide 💡 #enrollment #edtech #information #admission

What if You Could Build Empathetic Relationships with Adult Learners when Your Admissions Office is Closed? There are now 36.8 million adults in the US with Some College, No Credential (SCNC), and another 2.3M stopped out in a recent 18-month period. They present a sizable enrollment opportunity for universities amid a challenging climate for higher education, and warrant focus and attention. 👉🏻 But how do you recruit them? They don’t hang out in Facebook groups called “I never finished college,” lead aggregators don’t really know this market, and they’re probably balancing busy lives. They’ve likely had a not-great experience with higher ed, so once you identify prospects, it’s GO TIME. They’re not going to leave a voicemail and hope to hear from you within 48 hours; they’ll just go to the next university that came up in a Google search. Savvy admissions offices cater precisely to adult learners by: 👉🏻 Having a bespoke web presence for adults addressing their top concerns: cost, time to completion, admission requirements, and transfer/PLA credit 👉🏻 Assigning seasoned admissions counselors with whom they can better relate 👉🏻 Investing in high-quality software that offers transfer credit calculations 👉🏻 Using tech to personally text a prospect (not call) the second a lead appears in the CRM TextChat offers the only Live Chat solution specifically for higher education, staffed by US-based, college-educated agents to keep your admissions office open around-the-clock. Proprietary tech allows prospects to immediately connect with a real person, offers 24/7 service–important since data shows that most adults inquire in the late evening when admissions offices are closed–and immediately begin building a connection to your university. Talk is cheap and the proof is always in the pudding. DM me 👇🏼 for a Case Study. Read more here: https://lnkd.in/eGuaBiaX #emchat #enrollment #studentsfirst #admissions

🎓 Boost Student Enrollments with Effective Admission Outreach Services! In today's competitive education landscape, it's important to use a strategic and personalized approach to reach the right students, rather than just relying on a good reputation. Admission outreach services can make a big difference for institutions that want to increase their enrollment numbers. Here's why: 📢 Targeted Communication: Tailor your messaging to match the interests, backgrounds, and career goals of potential students. Use personalized emails, social media campaigns, and webinars to grab their attention and show how your institution aligns with their aspirations. 🌐 Digital Outreach: In the digital age, students research their options online. Invest in strong SEO, social media engagement, and informative virtual events to ensure your institution is front and centre when students are looking for their next step. 🎯 Data-Driven Strategies: Use data analysis to understand how students behave, what they prefer, and current trends. This helps you adjust your communication strategies to reach the right candidates with the right message at the right time. 🤝 Student Ambassadors and Alumni: Tap into the influence of your current students and alumni. Genuine testimonials and success stories are highly convincing when prospective students are making decisions about where to apply. By combining technology, personalization, and a student-first approach, admission outreach services can dramatically increase enrollments while building lasting relationships with prospective students. #Highereducation #Studentenrollment #Admissionsoutreach #Educationmarketing #Personalizedoutreach #Studentsuccess #DataDriven #EducationGrowth #EnrollmentStrategy #UniversityAdmissions

Students Need Guidance—Are You Helping Them Find Their Way to Your University? Is your university equipped to guide prospective students through every step of the admissions process? Higher Education Marketing Experts predicting that in the next 2 to 3 years, universities with robust, well-defined sales funnels will outperform others in attracting and converting prospective students.  Take a moment to evaluate your university's admissions funnel. Consider: - Is your admissions site offering clear guidance at every step? - Does your content engage students at all stages of their decision-making process? - Are students leaving your site with the confidence to choose your university? If you're unsure about any of these questions, now is the time to enhance your admissions funnel. #HigherEducation #StudentRecruitment #AdmissionsProcess #StudentFunnels

To hit enrollment goals, marketing and admissions can no longer operate in silos. According to University Business, well-coordinated efforts between these two departments create stronger, more cohesive strategies that improve enrollment outcomes. 🎯 The more aligned marketing and admissions are, the better they can engage prospective students. Whether through sharing data, consistent messaging, or integrated outreach strategies, collaboration ensures prospective students experience a seamless journey—from initial interest to enrollment. By fostering strong partnerships, institutions can better tackle the challenges of enrollment and build long-term student relationships. Is your institution bridging the gap between marketing and admissions? 💡 #HigherEdMarketing #Admissions #Collaboration #MarketingStrategy

How to help guide #highered prospective students through each step of their enrollment journey: Students more than ever prefer to self-serve at each step. But they don’t have fewer questions than before. If anything they have more. I was talking to my colleague, Heather McBreen, who is an admissions savant, about this just the other day. While the answers to those questions probably already exist on your website, they’re scattered. It’s hard to design your existing site to map to those stages from an information architecture standpoint. And so students have to click around and cobble together their answers. Compare that to how an admissions counselor would approach it. They typically have a series of questions they lean on to help guide the student through. And while they certainly differ based on an individual's needs, generally their questions tend to follow a similar linear progression. Of course, it’s not realistic to have admissions counselors and student advisors walking every prospective student through that entire process 1:1. But you also can't sit and do nothing until someone reaches out. But you CAN do the next best thing - you can design a more experiential online destination that mimics this process as much as possible. We tend to think it looks something like this: ✅ It recognizes what stage the student is in and customizes the experience accordingly. ✅ It learns from their feedback what their major concerns and roadblocks are and adapts the experience to address those concerns. ✅ When they truly need additional help at key inflection points, it helps escalate to a team member who can help. The technology and tools exist to make this happen (Onward being one of them). We have thousands of data points telling us what matters when. We no longer have an excuse for making students hunt around for what they need. Fewer mazes. More pathways.

Did you know that 4 in 10 undergraduates leave college without earning a degree? 👀 That’s over 40 million students in just one academic year who started their journey but didn’t reach the finish line—often while taking on significant debt. Open Admissions' fully AI-driven platform is here to change that 🙆♂️ From personalized progress tracking to university search features and REAL reviews of schools, Open prepares students to make smarter decisions and find the clearest path to their goals. Start your journey to higher education with confidence. Follow us and discover how Open can guide your way.

How improving the #highered student experience also improves the working experience for your team: If your admissions team is like nearly every other one we talk to, they’re pretty overwhelmed. They genuinely want to help students navigate the admissions process. But there are so many inquiries and so little time. When we started working on a student experience platform, our focus was on the benefits it would have for students. But we discovered (accidentally) that the benefits of an improved student experience extend to the staff as well. Here’s why: ✅ Students post-inquiry are able to immediately get most of their questions answered. This unlocks a tremendous amount of time for reps who were manually answering questions, while making sure students still get their concerns addressed. ✅ This self-serve approach means often a student goes from inquiry all the way through to application without needing any assistance, allowing admissions to focus on the students who need extra help or a gentle nudge. ✅ By asking targeted and personalized questions, we can uncover what the barriers are specific to that student, giving admissions counselors actionable information to intervene. With triggered alerts, these can help reps know who to reach out to when. ✅ We’ve found engagement in a post-inquiry experience is highly correlated to likelihood to apply. Which is obviously helpful in the short term, but also can inform longer term strategy. Admissions teams can learn not just which channels and which targeting criteria lead to inquiries, but can follow that all the way through to applications. Which means the effectiveness of their marketing improves over time, and admissions spends more time interacting with students who are likely applicants. A better student experience is good, and not just for students. It can allow you to scale your efforts without adding team or burning your existing team out.

I found this article so interesting. It got me thinking about how we define the student experience in education. Are students “customers”? “Clients”? Or something else entirely? Education is meant to be a transformative experience. Students need to feel supported and valued, of course, but more importantly, we want to prepare them for the real world. That means giving them everything they need to grow, not just checking boxes to meet arbitrary standards. At Universal Technical Institute, we see students as partners in their own development and active participants in shaping their futures. #Education #HigherEducation #StudentExperience #WorkforceDevelopment