The #zepto #shaadi.com OOH has taken the social media like crazy. Every brand seems to have jumped into this frenzy of moment marketing with their own match. Do you think apart from zepto and shaadi. com, the other brands got any mileage? #momentmarketing #marketingstrategy #brands #angthebrandartists
ANG - The Brand Artists!’s Post
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Brands often shine when creativity meets collaboration, and the recent OOH ads by Zepto and Shaadi.com are a prime example. Zepto’s ad highlighted its speedy delivery of Vedant Fashions Limited - Manyavar-Mohey ethnic wear in just 10 minutes, while Shaadi.com humorously noted that finding a groom takes longer than that. This witty juxtaposition sparked joy and conversations, as Anupam Mittal Shaadi.com’s founder, celebrated the clever placement. --------- Follow The Indian Marketing Society for more updates on advertising #Zepto #Shaadi #Manyavar #OOH #marketing #advertising #TheIndianMarketingSociety
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Stand out and make an impact with Kanhiya Advertisers! 🌟🚀 Our OOH solutions will elevate your brand. Contact us today! 📞✨ . . . #KanhiyaAdvertisers #OOHAdvertising #StandOut #BrandImpact #OutdoorSolutions #BrandVisibility #BusinessGrowth #massivereach #StartupBranding #DesignThinking #BrandStrategy #CreativeCollaboration #InnovativeMarketing
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Is this the most effective #ROI for an OOH ? an unpopular perspective : 1. This post is spreading because it was shared by the founder of #shaadi who has a significant reach himself 2. And I myself like shaadis take because it's creative. 3. This has a become a popular trend in 😮 OOH , with smart collaborations- conversations among brands. BUT : ☕ Imagine you are driving by ( because without social that's where you will see it ) what percentage of shaadi.com potential users will see both , be able to analyse the word play and connect it to the social behaviour play (the "will take more than 10 minutes" ) all in those few seconds ⏰? and that too if someone is actually looking above? Is smart OOH & Print become creative pieces for propagation by digital media and the medium themselves ? is that the most effective ROI for OOH ? Most of these are great for the #CMOs and I can have a bet that the CMO or brand managers coordinated or the agencies did without context of visibilty-media placement etc but more because of #buzz. (But is that only an agency or CMOs job...buzz??) I am not a media buyer , so looking for perspectives which are $$ and reach based. PS- ✅ if I was the CMO of shaadi , i would have insisted on adding a cta like " find the groom on shaadi " in the end. ( with better copy obviously ) ✅ OOH needs to be dumber for most brands unless it's at a traffic signal, people have a few seconds to consume- analyse - assimilte it. #marketing #strategy
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Auto-response activated: We’re knee-deep in client briefs, but our hearts are in Pujo mode. Catch you after the festivities! . . . #qed #qedindia #socialmediaadvertising #socialmediamarketing #marketingstrategy #growyourbusiness #marketingagency #agency #digitalmarketing #advertising #pujovibes #kolkata #festiveseason
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Auto-response activated: We’re knee-deep in client briefs, but our hearts are in Pujo mode. Catch you after the festivities! . . . #qed #qedindia #socialmediaadvertising #socialmediamarketing #marketingstrategy #growyourbusiness #marketingagency #agency #digitalmarketing #advertising #pujovibes #kolkata #festiveseason
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When Zepto & Shaadi.com banners took the Linkedin audience by storm, we thought let's join the wave for fun. At Corporate Barter we offer customised media advertising solutions saving the cheque outflow of our clients. Barter these days is an effective tool to push the un-utilised inventory against the media advertising. #zepto #shaadi Anupam Mittal #corporatebarter #barter #media #advertising
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