Nearly a week on from the Beeler.Tech Navigator event, and the experience has really stuck with me as someone who has been surrounded by retailers over the last 3 years 🤔. A lot of traditional publishers are really in a pickle 🥒, but there seems to be an apprehension against acknowledging this. It's strange that so many are still betting big on print, rather than adapting for a future where their offer will need to be synonymous with those of retail media, telco's 📞, and many more. I was surprised that commerce media wasn't mentioned once 👀. For traditional publishers it's undoubtedly scary facing the weight of these ambitious, powerful, data driven, new competitors 🛒. But publishers know agencies, they have relationships, they know advertising. For those publishers who move first there is a huge partnership opportunity in retail media. We have seen already how this extends to CTV 📺. Traditional publishers that move first will be at a big advantage, and from my perspective on the vendor side, it wouldn't take a lot to enable💡.
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Expect to see a mirriad of these sorts of deals in the comming months. The landscape for advertisers / agencies and publishers was allready an incredible patch work..... this'll add another layer of complexity surely.. https://lnkd.in/e5bXUrM9
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𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗥𝗲𝘁𝗮𝗶𝗹 𝗠𝗲𝗱𝗶𝗮 𝗔𝗳𝘁𝗲𝗿 𝗚𝗼𝗼𝗴𝗹𝗲’𝘀 𝗖𝗼𝗼𝗸𝗶𝗲 𝗨-𝗧𝘂𝗿𝗻 🛒 As the advertising world pivots towards first-party data, Retail Media Networks (RMNs) are emerging as a game-changing force. In a new article, Ron Levac, Chief Innovation Officer at Spectrio, shares insights on how RMNs will continue to reshape the future of advertising after Google’s recent delay in phasing out third-party cookies. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗵𝗲𝗿𝗲 👉 https://lnkd.in/gDF9uEYf #RetailMedia #FirstPartyData #CustomerEngagement #DigitalSignage
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