Aniket Shah’s Post

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Research Analyst & Dealer at Taurus Corporate Advisory Ltd

𝗛𝗨𝗟 𝗹𝗮𝘂𝗻𝗰𝗵𝗲𝘀 𝗻𝗲𝘄 𝗯𝗿𝗮𝗻𝗱 𝗶𝗻 𝗕𝗣𝗖 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 • HUL is set to launch its luxury cosmetic brand, Hourglass, in the Indian beauty and personal care market. Known for its cruelty-free premium makeup and skincare products. • Hourglass will be available through HUL's dedicated counters in department stores and various e-commerce platforms. • This new brand will compete with established names like Bobbi Brown, Estee Lauder, and Sephora, offering customers both online and offline shopping options. 𝗛𝗨𝗟 𝘁𝗼 𝗲𝘅𝗽𝗮𝗻𝗱 𝗶𝘁𝘀 𝗕𝗲𝗮𝘂𝘁𝘆 𝗽𝗼𝗿𝘁𝗳𝗼𝗹𝗶𝗼 𝘁𝗼 𝗺𝗲𝗲𝘁 𝘀𝘂𝗿𝗴𝗲 𝗶𝗻 𝗱𝗲𝗺𝗮𝗻𝗱 • HUL has maintained its position as a market leader with established    brands like Lakme and Dove. • It is now set to introduce Hourglass as a new offering, with potential future expansions to include Tatcha and Living Proof, though those plans remain tentative. 𝗥𝗶𝘀𝗲 𝗶𝗻 𝗽𝗲𝗿 𝗰𝗮𝗽𝗶𝘁𝗮 𝗶𝗻𝗰𝗼𝗺𝗲 𝗶𝘀 𝗱𝗿𝗶𝘃𝗶𝗻𝗴 𝗮 𝘁𝗿𝗲𝗻𝗱 𝘁𝗼𝘄𝗮𝗿𝗱 𝗽𝗿𝗲𝗺𝗶𝘂𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻. • Market data indicates that the middle class is increasingly willing to invest in premium products. This shift in consumer demand is beneficial for HUL, as its premium portfolio contributes 35% to overall revenue.  • The company is focusing on high-margin, low-penetration segments to capitalize on this trend. #HUL#Beauty#Skin#Care#FMCG#Premuim#Hourglass#Lakme#Dove Rishabh Kale

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