ANKER ELEKTRA LLC’s Post

AUTOMOTIVE MARKETING: A METHODOLOGY TO ASSESS & OPTIMIZE MARKETING SPENDING FOR OEMs. German consultancy Berylls by AlixPartners has developed a method to benchmark OEM marketing spending and its results. Their presentation also includes a comparing analysis of 2022 vs. 2023 advertisement spending of OEMs with activities in Germany and of the results obtained. Interesting read - which seems to confirm one more time that spending more does not automatically translate in increased interaction with future customers. #autosales #carsales #vehiclesales #vehicleregistrations #carmarket #newcarmarket #market #marketsegments #segments #segmentleaders #consumer #consumerbehavior #buyingbehavior #ev #evs #bev #bevs #electricvehicle #electricvehicles #electricmobility #emobility #greenmobility #sustainablemobility #urbanmobility #smartmobility #futuremobility #newmobility #mobility #automotive #automotiveengineering #automotivetechnology #automotiveindustry #innovation #technology #marketing #advertisement #PR #b2c #b2csales #onlinevisits #onlineinteraction #onlineadvertisement #online #legacyOEM #outlook #2024outlook #germany #bundesrepublik #deutschland

#automotivedealers When marketing doesn’t align to your primary selling area, there can be overspend and a reduced opportunity to grow market share. Reach out to learn how we harness market share data to craft targeted marketing solutions for #automotivedealerships, maximizing performance for success. #Automotive #MarketingSolutions #digitalmarketing #datadriven #ROImarketing

Human emotion and insight will always be the most important part of building local marketing strategies. The Road Less Traveled: Experience Over Innovation in Automotive Dealer Marketing https://hubs.la/Q02kCRff0

As we kick off the final quarter of the year, it's a good time to evaluate your dealership's progress and ensure you're in a strong position to end 2024 on a high. Q4 can be challenging for small franchised and independent dealerships. With seasonal demand slowing and customers often prioritising Christmas spending, it’s natural to feel the pressure. But, there are practical steps to help your dealership finish the year strong. Is your Q4 marketing aligned with what your customers need right now? - Use targeted digital campaigns to reach your local audience, focusing on what makes your dealership stand out. - Optimise your online presence and make it easy for potential customers to research, book test drives, or enquire about vehicles, even if they aren’t visiting the showroom. - Keep engaging with your current customer base through timely offers, follow-ups, and excellent aftersales service to maximise loyalty. Q4 is the time to sharpen your focus and set a strong foundation for a successful 2025. We’ve got this! #MotorTrade #Automotive #MarketingConsultant

A New Paradigm in Automotive Marketing

A New Paradigm in Automotive Marketing

Ad Age and Automotive News present the best auto marketing of the year. For daily news and analysis subscribe to the https://lnkd.in/gSqWc6DP newsletter. #Marketing #Marketers #Advertising

🚗💼 Revolutionizing Automotive Service: At CARE24X7 MARKETING GROUP, we're committed to reshaping the automotive service landscape with our innovative approach. 🔍 Identifying Untapped Potential: We understand that many vehicle owners opt for local garages or multi-brand workshops for their service needs. That's where we step in! Our dynamic working system involves pinpointing these potential customers and understanding their preferences. 🎯 Targeted Marketing Strategies: Armed with insights, we craft targeted marketing strategies to reconnect these customers with authorized service centers. Our personalized outreach ensures that their needs are not only met but exceeded. 💰 Driving Growth for Our Partners: By bridging the gap between customers and authorized service centers, we're not just boosting convenience — we're also boosting revenue for our partners. It's a win-win situation! 🌟 Join the Movement: Join us at CARE24X7 MARKETING GROUP as we continue to redefine the automotive service experience. Let's drive success together! #Automotive #ServiceIndustry #Innovation #CustomerExperience #Partnerships #CARE24X7MarketingGroup #GroupShaikh

Marketing efficiency & effectives are crucial in the transformation of the Automotive industry. Our Automotive Marketing Benchmark reveals that while website traffic went up, started and finished configurations decline. A clear sign that (more) OEMs are competing for a limited number of customers in the market – fighting for higher conversions. Thanks, Sascha for sharing. Stay tuned for more insight coming soon...

Watch to see how VinSolutions Automotive Marketing Platform can keep you connected with shoppers throughout the car buying journey by automating branded, one-to-one offers based on consumers' online shopping behavior: https://cox.auto/ugPbk #automotiveindustry #sales #marketing #Automation