Ankita Verma’s Post

Mark Zuckerberg's presence has convinced me that Meta will continue to thrive. It's difficult for any other CEO to replicate the raw founder energy he brings. We looked into Meta AI and found out how it could revolutionize digital advertising: 1. Dynamic Ad Creation: Ads will change in real time based on user interactions, preferences, and even the time of day. This means your ad could adjust its messaging or visuals on the fly, reacting to how users respond. (Check my previous post on how Coca-Cola is using this technology!) 2. Smarter Targeting: Meta’s AI predicts user behaviour with incredible accuracy, ensuring your ads reach the right audience at the perfect moment. Imagine your ads showing up just when users are most likely to engage. 3. Personalization at Scale: While personalization isn’t new, Meta’s AI takes it to the next level. Every user might see a different version of your ad, tailored to their interests, past interactions, and even their mood. Why This Matters for Marketers: 🎯 Efficiency: Less time spent on guesswork, more time on strategy. 📈 Engagement: Higher engagement from more relevant ads. 💰 ROI: Better targeting means higher conversion rates and improved ROI. Plus, Meta’s AI is open-source, so you can build exactly what you need for your campaigns. Some may argue, “So, ads are getting creepier…” but that’s a conversation for another post. 😉 Follow Kite Metric for more #DigitalMarketing #AI #Meta #AdTech

Big Announcements from Meta Connect 2024! Yesterday, Meta dropped some serious updates, and marketers, you’ll want to take note! Here’s what got everyone talking: • 1,000,000+ advertisers used Meta's AI generative tools last month, creating over 15M ads! • 400M people are now using Meta AI, making it the top AI assistant on the market—this is HUGE for engagement and future ad targeting. • Meta AI's new image editing tool is a game-changer! You can tell the AI exactly what to keep, remove, or add to any photo. The creative possibilities are endless! • Meta Ray-Bans are getting an upgrade: real-time audio translation, image recognition, and even memory, so yes, your glasses can "remember this parking spot" for you. • Coming soon: Facebook Messenger & WhatsApp Business AI to handle customer support questions like “What pants go with this shirt?” or “What’s the perfect birthday gift for my sister?” There’s a lot more from #MetaConnect! Dive into the comments for more recaps! #MetaAI #AIForBusiness #TechInnovation #MetaRaybans #Advertising #Consumr

Meta's New AI will generate creatives, targeted Ads and be objective-based - itself. 4 points on how this will impact Marketing and Sales. 🚀 𝐁𝐢𝐠 𝐂𝐡𝐚𝐧𝐠𝐞𝐬 𝐀𝐡𝐞𝐚𝐝 𝐢𝐧 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠! 🚀 Last Friday, Mark Zuckerberg announced that Meta will soon use AI to generate ads and handle targeting. This shift could have a significantly impact on our teams. 🤷♂️🤷♀️🤷 🔍 𝐇𝐨𝐰 𝐖𝐢𝐥𝐥 𝐓𝐡𝐢𝐬 𝐈𝐦𝐩𝐚𝐜𝐭 𝐔𝐬?  With Meta controlling both creation and targeting could boost conversion rates or lead to ad fatigue. We probably won't know until we test it. 💡 𝐖𝐡𝐚𝐭 𝐃𝐨𝐞𝐬 𝐒𝐢𝐦𝐩𝐥𝐢𝐟𝐢𝐜𝐚𝐭𝐢𝐨𝐧 𝐌𝐞𝐚𝐧 𝐟𝐨𝐫 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲?   Letting Meta manage creative and targeting might free up our marketing teams to innovate, though it could also reduce our control and flexibility. 📈 𝐖𝐢𝐥𝐥 𝐓𝐡𝐢𝐬 𝐋𝐞𝐯𝐞𝐥 𝐭𝐡𝐞 𝐏𝐥𝐚𝐲𝐢𝐧𝐠 𝐅𝐢𝐞𝐥𝐝?   AI-generated ads will level the playing field, enabling smaller businesses or our clients to compete more effectively. For established players, this new wave of competition requires preparation and agility. 🔒 𝐀𝐫𝐞 𝐖𝐞 𝐑𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐏𝐫𝐢𝐯𝐚𝐜𝐲 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬?  As Meta leads the way, the implications for data privacy are significant. Maintaining customer trust will be more important than ever! The landscape is changing fast. Let’s prepare to navigate this new era of AI-driven advertising and its impact on our marketing and sales performance! 🚀 #Marketing #Sales #AI #Advertising #Innovation #DigitalMarketing #FutureOfAdvertising

🚀 Exciting news from Meta! The company just unveiled new AI-powered ad tools at the 2024 NewFronts event. Here are the key updates: 1. Machine Learning-Powered Creator Recommendations for Instagram: this tool will recommend the best creators for your business, based on a range of signals such as audience similarity, topic relativity, and more. 2. Best Organic Content to Promote: Meta is testing an AI-based tool to predict which organic content will perform best when used in paid campaigns. 3. Advantage+ Creative: Meta's extending its AI "Image Expansion" option enabling marketers to use this feature for Reels. Meta is also launching a tool that will use items from your product catalog to display relevant matches to each user in Reels. #Meta #AI #Advertising #DigitalMarketing

🚀 Insights from the Meta Agency Summit - A Game-Changer for Marketers! 🌟 Dear fellow digital marketing ninjas and media buyers, Fresh off the virtual floors of the Meta Agency Summit, I'm thrilled to share with you cutting-edge trends and strategies that are set to reshape our approach to content creation and dissemination in the digital space. 🎥 Instagram Video Content: Over 60% of the content consumed on Instagram is video. This medium continues to dominate and shape how we engage with our audience. Video content is no longer just an option; it's imperative. Anyone surprised on this one? 🌀 Reels Are Crucial: Reels continue to be incredibly important for brands in the digital landscape. The creativity and engagement this format offers are invaluable for any marketing campaign. If you haven't noticed it, Meta has been pushing hard the use of Reels for the past 6 months. Don't deny it, try it :) 🎁 Holiday Season Starts in September: Planning for the holiday season now kicks off as early as September! Consumers are looking and planning their purchases ahead of time, which means we need to be prepared early and strategize for this critical period of the year. 🤖 AI is Fundamental in Meta's Ads Ecosystem: Leveraging Advantage+ and other AI tools is crucial - test, implement, and be open to the automations that Meta provides. AI has been part of Meta's toolkit since 2006 and continues to evolve. Sharing these lessons is part of our collective development as a marketing community. Let's harness this knowledge and collectively transform our campaigns! ⚡️ It's time to adapt, innovate, and stay abreast of the rapidly changing digital trends. Looking forward to hearing your thoughts and strategies on incorporating these practices into your digital creatives! #MetaAgencySummit #InstagramVideo #DigitalMarketing #MediaBuying #AIInAdvertising #MarketingStrategy #HolidaySeasonPrep #BeCreative

Everyone's talking about Meta's $40.59B quarter. But they're missing the biggest story: Meta's AI revolution is already here. Let me show you what's actually happening: The Numbers Are Staggering: • 7% higher conversions with AI-generated images • 15M+ AI ads created in 30 days • $40.59B revenue (Q3 2024) • 19% YoY growth • 3x faster ad creation But here's what nobody's telling you: Most marketers are stuck in 2023. They're still: - Manually creating each ad - Guessing what works - Wasting hours on A/B tests Meanwhile, the modern marketers are: - Using AI to generate 100s of variations - Letting algorithms optimize targeting - Scaling campaigns 5x faster The gap is widening daily. Here's the truth: 1. Speed Wins - AI creates ads in seconds - More variations = better performance - Faster testing = faster scaling 2. Cost Efficiency - 60% lower cost per creative - 40% reduction in production time - Higher ROAS (Return on Ad Spend) 3. Smart Targeting - AI-powered audience matching - Dynamic creative optimization - Real-time performance adjustments The best part? You can implement this TODAY. I've created a complete breakdown: - Step-by-step AI implementation guide - Ready-to-use prompts for ad creation and more to come soon! It's all in my newsletter. Don't wait until it's too late. Your competitors won't. Join other modern marketers getting weekly AI advertising updates. Drop a "1" below for access. The future isn't coming. It's already here. Are you ready? #MetaAI #DigitalMarketing #AIMarketing #MarketingStrategy

🆕 📱 Meta will unveil new AI-powered advertising tools at NewFronts 2024 🔹 Firstly, Meta adds new blogger recommendations based on machine learning. You can now search for bloggers by filtering them by a wide range of characteristics, providing more ways to find suitable partners. 🔹 Meta is also testing a new AI tool that it hopes will be able to predict which brand organic content will perform best in paid campaigns. 🔹 Additionally, Meta is expanding AI's "Image Enhancement" capability for Advantage+ creatives - marketers can now use "Image Enhancement" for Reels campaigns. 🔹 Meta is also launching multi-platform product ads for Reels, which will use items from your product catalog to show relevant offers to each user. 🔹 Finally, Meta is adding a new element to its Promotion Reminders, allowing brands to include external links to a new product or sale in their promotion reminders. Meta reports that these new updates have already arrived in some regions. #Meta #Ads #News ➖➖➖➖➖➖➖➖➖ 🏠  Ads account rental service: ✉️ For all questions : https://t.me/meuth_agency ✉️ Subscribe to the channel: https://t.me/wefun_agency

👨💻 Did you know that the average Meta Roas is 3,7x? We had a really good discussion at #SMMDAY yesterday, with Karolis Antanas Stankevičius 🚀 and Deividas Tokaris, about how AI impacts media buying (paid advertising) on Meta. 🤨 Also, how will AI further impact the future of advertising? Here are some valuable takeaways: #Meta is doubling down on #AI implementation and as we move forward, media buying will be much more #automated. Minimising manual set-ups and automating your audience reach to a point where anyone with minimal skills can set up ads. So what will the future of #paid #advertising look like? It will be much more about #Creative #content, volume of content, funnels and offers. Those who harness the skills of a Creative strategist will own There will also be single-person marketing "teams" that can create and scale projects to unseen levels. Using the right AI tools is critical at this point, as creating different static or video visuals at mass and setting up killer #funnels. But does that mean, that media buying will be dead as a profession? No. But as everything it will evolve. BrandBoosters.io AdKings Agency