Anndrea J.’s Post

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Global Strategy Consultant | Community Creator

Business owners spend a lot of money solving the wrong problems. A client called me to help drive momentum because their company had hit a growth plateau. Two days later, I realized that the issue wasn’t business strategy at all. Middle and lower management said a familiar phrase: “I feel disrespected and undervalued.” I told upper management, "You're the issue. I can give you strategies to grow the business. But, it's a waste of money; you won't see big growth until the culture changes." It was an audacious move; I risked getting fired. Instead, they said, "How do we fix it?" I held a workshop with the executives. We discussed ways to improve communication and change the company culture. Then I came up with a framework to help upper management listen better. I told them not to discuss but to listen, take notes, and think. They should think about how to nurture their own curiosity. Business metrics, can not be the sole focus of leadership. Ways to spark curiosity are: 1. Leave their offices and engage with middle-level management. 2. Speak with people in different departments to get a whole view. Talking across functions is key to growth. It creates an environment based on cooperation, not competition. 3. Break your routine. Most people take the same elevator to the office. They walk past the same desks and talk to the same people. This causes their curiosity to wane. 4. Ask, "Am I fixing a problem or a symptom?" The company's slow growth didn't mean it needed stricter rules. The problem was about communication and culture. Those two things were causing stagnation. What came of this? The realization was that decisions were based on narrow perspectives. The fix : ✓ Change the frequency of decision-making. ✓ Giving team members’ ability to debate ideas. ✓ Allowing team leads to make decisions. 12 months later: ✓ The turnover rate is down by 60%+ ✓ Growth occurred within weeks. ✓ They had a successful Series C round. ✓ They are currently planning and entertaining acquisitions. But it started with attacking the right problem. Now, everyone wins. Follow me Anndrea J I share business & investment tips.

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