I listened to this amazing conversation about sports fandom! Here are some of my key takeaways: 1. Barriers to entry for emerging sports: Adult sports fandom is driven by youth participation, so for sports like sailing and lacrosse, which have limited accessibility, how can the leagues spark that fandom in new fans? 2. Find the gaps: While F1’s Drive to Survive success has created a new landscape for sports awareness and brand growth, not every sport has that same opportunity yet so emerging sports must find their own opportunities. 3. Sports is entertainment: The lifestyle and events that surround the game are what continuously bring in both casual and avid fans - both of which are key to growing the longevity of a brand.
Last week, SailGP's Chief Revenue Officer Ben Johnson joined onstage at SXSW alongside USA Lacrosse's CEO Marc Riccio and Bay FC Co-Founder and Co-Chair Aly Wagner as part of the Next in Sports: The People and Properties Reimagining Fandom panel moderated by Bloomberg's Vanessa Perdomo. The session explored what's happening around the corner and across the globe about the future of sports and the dynamic shifts in this ever-changing industry. You can listen to the insightful discussion here 👉https://lnkd.in/ewhMCgva #SXSW #sportsindustry #SailGP #sxsw2024 #fanengagement #technologyandinnovation #PoweredbyNature
Sports Marketing Strategist | Using data, storytelling, and creative solutions to engage with fans in sport | University of South Carolina
9moExcited to give this a listen!