Anneliese Lawton’s Post

🎯 Unlock the key to understanding your B2B buyers with these 3 essential questions: 1️⃣ Why are they making this purchase? Dive deep into their motivations and pain points. 2️⃣ What are they buying to address this 'why'? Identify their specific needs and desires. 3️⃣ How are they buying to access this 'what'? Uncover their unique buying process and decision-makers. 🚀 Armed with these insights, you can tailor your marketing strategy, positioning, and messaging to resonate with your ideal customer profile. Don't settle for generic targeting—aim for specificity and success! #B2BMarketing #BuyerPersona #MarketingStrategy

I spent 20 years (and counting) studying customer targeting so you don’t have to.  Here are 3 key points that will turn your customer targeting into a valuable asset: 1. Identifying Your Dream Customer The core thing you need from this step is insights.  Secondarily, you need clarity. Combine both for an effective targeting strategy. 2. Finding Your Dream Customer Avoid making offers where they are irrelevant. The classic example is selling winter coats to customers in a tropical climate. Find where they congregate, and then reach out. 3. Attracting Your Dream Customer Customer targeting is nuanced, so your offer is vital. Start by crafting a compelling hook, and then tell a story until you win their attention. Don't oversell, but also don't undersell the value you provide. Now, how are you going to change your bait to attract your dream customers? 

We spent 20 years (and counting) studying customer targeting so you don’t have to.  Here are 3 key points that will turn your customer targeting into a valuable asset: 1. Identifying Your Dream Customer The core thing you need from this step is insights.  Secondarily, you need clarity. Combine both for an effective targeting strategy. 2. Finding Your Dream Customer Avoid making offers where they are irrelevant. The classic example is selling winter coats to customers in a tropical climate. Find where they congregate, and then reach out. 3. Attracting Your Dream Customer Customer targeting is nuanced, so your offer is vital. Start by crafting a compelling hook, and then tell a story until you win their attention. Don't oversell, but also don't undersell the value you provide. Now, how are you going to change your bait to attract your dream customers? 

We spent 20 years (and counting) studying customer targeting so you don’t have to.  Here are 3 key points that will turn your customer targeting into a valuable asset: 1. Identifying Your Dream Customer The core thing you need from this step is insights.  Secondarily, you need clarity. Combine both for an effective targeting strategy. 2. Finding Your Dream Customer Avoid making offers where they are irrelevant. The classic example is selling winter coats to customers in a tropical climate. Find where they congregate, and then reach out. 3. Attracting Your Dream Customer Customer targeting is nuanced, so your offer is vital. Start by crafting a compelling hook, and then tell a story until you win their attention. Don't oversell, but also don't undersell the value you provide. Now, how are you going to change your bait to attract your dream customers? 

We spent 20 years (and counting) studying customer targeting so you don’t have to.  Here are 3 key points that will turn your customer targeting into a valuable asset: 1. Identifying Your Dream Customer The core thing you need from this step is insights.  Secondarily, you need clarity. Combine both for an effective targeting strategy. 2. Finding Your Dream Customer Avoid making offers where they are irrelevant. The classic example is selling winter coats to customers in a tropical climate. Find where they congregate, and then reach out. 3. Attracting Your Dream Customer Customer targeting is nuanced, so your offer is vital. Start by crafting a compelling hook, and then tell a story until you win their attention. Don't oversell, but also don't undersell the value you provide. Now, how are you going to change your bait to attract your dream customers? 

5 reasons to use buyer personas in your B2B marketing: ✅ Better understanding of your target audience ✅ Improved targeting and personalization ✅ More effective and efficient content creation ✅ Enhanced customer experience ✅ Better alignment across teams Learn how to develop and embed buyer personas in your B2B organization with our in-depth guide 👉 https://lnkd.in/eAEW8dAv #b2b #buyerpersonas #b2bmarketing #marketingstrategy #customerresearch #marketresearch #customercentricity

I spent 20 years (and counting) studying customer targeting so you don’t have to.  Here are 3 key points that will turn your customer targeting into a valuable asset: 1. Identifying Your Dream Customer The core thing you need from this step is insights.  Secondarily, you need clarity. Combine both for an effective targeting strategy. 2. Finding Your Dream Customer Avoid making offers where they are irrelevant. The classic example is selling winter coats to customers in a tropical climate. Find where they congregate, and then reach out. 3. Attracting Your Dream Customer Customer targeting is nuanced, so your offer is vital. Start by crafting a compelling hook, and then tell a story until you win their attention. Don't oversell, but also don't undersell the value you provide. Now, how are you going to change your bait to attract your dream customers? 

We spent 20 years (and counting) studying customer targeting so you don’t have to.  Here are 3 key points that will turn your customer targeting into a valuable asset: 1. Identifying Your Dream Customer The core thing you need from this step is insights.  Secondarily, you need clarity. Combine both for an effective targeting strategy. 2. Finding Your Dream Customer Avoid making offers where they are irrelevant. The classic example is selling winter coats to customers in a tropical climate. Find where they congregate, and then reach out. 3. Attracting Your Dream Customer Customer targeting is nuanced, so your offer is vital. Start by crafting a compelling hook, and then tell a story until you win their attention. Don't oversell, but also don't undersell the value you provide. Now, how are you going to change your bait to attract your dream customers? 

Mastering Account-Based Marketing (ABM) in High-Competition Markets For B2B companies, ABM isn’t just another strategy—it’s the key to connecting with decision-makers and driving impact. Unlike broad campaigns, ABM zeroes in on high-value accounts, offering tailored, personalized outreach that resonates. 🔹 Account Segmentation: Identify accounts based on revenue potential and strategic alignment. 🔹 Personalized Campaigns: Create targeted content and offers that meet each account’s unique needs. 🔹 Sales and Marketing Alignment: Collaborate closely for seamless outreach and follow-ups. Precision targeting leads to stronger engagement and higher conversions. Is your ABM strategy ready for the challenge? #AccountBasedMarketing #B2BStrategy #MarketingAlignment #CustomerEngagement #BusinessGrowth #PrecisionMarketing #FrontlineGuru