Antecna’s Post

Let’s talk about the difference between CTV and OTT. 📺 CTV refers to smart TVs or other TV sets that are connected to the internet via streaming devices – or, in other words, the device on which you’re accessing video content (assuming that device isn’t your phone, iPad, or laptop). 📺 OTT stands for “over the top,” meaning over the top of the “box,” and refers to video content that is accessed via the internet instead of traditional cable via set-top-box (STB) or satellite TV. Want to dive deeper into the CTV / OTT matrix? Download the white paper today! https://lnkd.in/gVS-vWYC

🛜 62% of video service providers are planning to keep using managed devices, but 58% are moving away from cable boxes in favour of wifi-only OTT devices. Our study explores how video operators are navigating this market shift, with many embracing lower-cost dongles and pucks 📺 Addressing the challenge posed by smart TV platforms, 28% of our research respondents see an operator-managed TV platform as important for their future video service platform. Want to learn more about the modern video streaming market? Download the full report we did with Irdeto here ➡️ https://lnkd.in/eeqVVbSP

OEMs fly too close to the sun with FAST – market share declines Despite the constant hubris regarding their own free ad-supported streaming TV (FAST) platforms, connected TV (CTV) OEMs are set to see their share of the $14 billion FAST market decline in the coming years. OEMs like Samsung Electronics and Roku have always prized themselves on the best ad-supported viewing experiences, boasting a knack for front-end design, as well as high CPMs due to hordes of first-party data on user activity. Unfortunately, all OEM-led FAST platforms will continue to suffer from a lack of kingmaker content, which has inevitably been lost to the studio-owned platforms. #TV #streaming #OEMs

Revolutionise the way you watch TV with IPTV! IPTV offers you: ✅ Total control – Pause, rewind, and fast-forward on your own time. ✅ Personalised recommendations based on your preferences. ✅ Affordable pricing – Pay only for the content you want. ✅ Watch anywhere – Access shows across all your devices! Step into the future of television today! #IPTV #Streaming #TVAnywhere #InternetTV #FullFibre #Internet #Development #Futureproof

PTV market trends 2025: What’s in store for users IPTV (Internet Protocol Television) is evolving rapidly, and telecommunications operators are increasingly using innovative technologies to improve the quality and speed of content delivery, enhance the customer experience, and increase revenue. In 2025, certain trends will continue to impact IPTV and Over-the-Top (OTT) technologies and drive significant changes in the industry. In this article, we look at the key streaming technology trends that will shape IPTV evolution in the coming years. Explore IPTV trends https://bit.ly/4aaiOFm #IPTVTrends #StreamingTech #OTT #DigitalTV #infomir

We’re setting the record straight on OTT & CTV 💥🥊 While closely related, they’re not the same and can’t be used interchangeably. Let’s break it down: 🔌 Over the top (#OTT) designates streaming media services that deliver content directly to viewers over the internet, bypassing traditional cable or satellite TV providers. 📺 Connected TV (#CTV) refers to a TV or TV device that is connected to the internet, allowing users to stream content from online services and apps directly to their screen. Learn more about OTT & CTV with our latest guide: smart.link/kexwof39btnuo #digitaladvertising #marketingstrategy #programmatic

The Big Bump! According to Inscape’s Q1 2024 TV Market Trends Report, streaming has made a quarterly surge. In Q1 2024, 57.8% of smart TVs only streamed content – an increase of three percentage points from Q4 2023. This represents the largest quarterly gain in streaming-only viewership since Q2 2022! Download the full report for more insights: https://lnkd.in/e_q3txkV

#1 Most Used App on Samsung TVs in the U.S. 🤔 What’s in it for Samsung and other TV gatekeepers to support NextGen TV or OTA broadcasting, when they can profit from controlling their own ecosystems❓ Samsung just dropped the news that its free streaming service, Samsung TV Plus, now boasts 88 million monthly active users worldwide. But here’s the plot twist—they never quite say what qualifies as an "active user" or what magic math they’re using. The blog brags about big viewership growth percentages, but leaves out those oh-so-crucial starting numbers. So, feel free to play the guessing game‼️ Samsung blog post: https://lnkd.in/dajFnZHw 🔗 #ATSC #ATSC3 #Broadcast #Broadcasting #CTV #digitaltv #DVB #FAST #iptv #media #MVPD #vMVPD #NAB #NabAmplify #NextGenBroadcast #NextGenTV #OTT #PayTV #SmartTV #smpte #Streaming #StreamingMedia #StreamingVideo #TV #Television

Did you know that with Amtecco's ip2broadcast service, you can reach a global audience with ease? 🌍📡 This innovative solution ensures seamless video broadcasting, making it ideal for large-scale events and live streaming. 🎥💻 What do you think is the most exciting aspect of using ip2broadcast for video broadcasting? Share your thoughts below! #VideoBroadcasting #LiveStreaming #GlobalAudience

Did you know that with Amtecco's ip2broadcast service, you can reach a global audience with ease? 🌍📡 This innovative solution ensures seamless video broadcasting, making it ideal for large-scale events and live streaming. 🎥💻 What do you think is the most exciting aspect of using ip2broadcast for video broadcasting? Share your thoughts below! #VideoBroadcasting #LiveStreaming #GlobalAudience