Anurag Jain’s Post

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Global Business Leader | CXO-Level Executive in Consumer, Fashion, E-Commerce, Travel | Scaling Large Travel Tech Business Across Asia | General Manager | Ex-Amazon Category Leader

🚫🌱 Zomato Scraps Green Fleet: A Lesson in Cultural Sensitivity! In a surprising move, Zomato has bid farewell to its green uniform fleet for delivering 'pure vegetarian' food which was just introduced in India. This decision, sparked by social backlash with concerns over reinforcing caste norms and practical constraints, underscores the complexities of cultural dynamics in business. Here are 4 invaluable insights for businesses from this eye-opening case study: 1️⃣ Navigating Cultural Waters: Delving into diverse cultural landscapes demands a keen understanding of traditions and sensitivities, guiding companies through potential pitfalls. 2️⃣ Transparency Triumphs: Openly communicating intentions and actions fosters trust and clarity, paving the way for smoother transitions and reduced backlash. 3️⃣ Agility in Action: Embracing flexibility and responsiveness enables businesses to swiftly course-correct and align with evolving societal expectations, ensuring harmony in their operations. 4️⃣ Test and Learn: Before scaling initiatives, it's imperative to test assumptions and strategies in smaller settings, allowing for adjustments and optimizations based on real-world feedback. Kudos to Zomato for navigating this challenge with agility and transparency! 💬 Have you encountered similar challenges in business? How did you tackle them? #Zomato #Culture #CustomerCentricity #Leadership #Feedback #Business #BusinessCoach #Startups #Entrepreneurship #Linkedin

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Raj Goodman Anand

Founder of Goodman Lantern (UK) | CEO at AI-First Mindset (UK) | President of EO BM | AI Speaker | AI Workshops

8mo

Such a great perspective - "Test and Learn". Noted that for my own business endeavors.

Sounds like agility and prompt responsiveness helped Zomato navigate through the backlash successfully.

Ankit Singh

I build marketing and sales systems to automate and scale your business 🚀📈🤖

8mo

A timely reminder about testing strategies on smaller scales before implementing them broadly. You never know how certain initiatives will play out in different settings until you try it out first.

Kudos to Zomato for handling this challenge with transparency and agility! 🌟

Natasha V.

Veterinarian BrandMaker🐾 | USC Mama✌️| Animal Shelter Volunteer

8mo

It exemplifies just how intricate and delicate the process of understanding varying social norms can be while conducting business operations across diverse landscapes.

Priyadarshini S K

Forging Transformative Narratives | Story Telling| Building brands | Iconic Woman Award- Creating a better world for women ( by Women Economic Forum)

8mo

Adaptability is certainly a key in dealing business in culturally diverse markets.

Siddharth Shah

Trusted Personalised Learning

8mo

In light of this, it seems essential that companies educate themselves properly on cultural contexts before launching initiatives.

Mobin Khalid

30K Connections | 10+ yr of Experience | BD | Lead Generator | Digital Marketer | Bidder | Sales | Growth Hacker | Consultant | Marketing Expert | SEO | SMM | PPC | SEM | SMO | VA | Email Marketing

8mo

Zomato's handling of a complex situation exhibits a great example of corporate agility. Rapid adaptation and change are what keeps companies afloat in today's dynamic business environment.

Abhay Singh (Growth Marketing Expert)

Helping 7 & 8 Figure eCommerce Businesses Build and Scale High Converting Facebook and Google Ads.

8mo

Noticing the importance of testing strategies before full scale implementation from this situation with Zomato

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