AOP Association of Online Publishers’ Post

🔊 Did you miss our last Permutive's webinar ? What are the current challenges for publishers and sales houses/marketers? 👉 Understanding how to activate 100% audiences as a publisher 👉 Mastering the work with many different IDs 👉 Easily integrate and process data from external sources 👉 Collaborate with data clean rooms ..... Just some of the topics of the last few weeks 🗣 . ✅ Chloe Grutchfield and Andy Sharkey provide answers in "Collaboration Reimagined"! In this webinar we explain how to do this with Permutive as an audience platform. Link ▶ https://lnkd.in/dXdRxTM7 #dcr #dmp #cdp #datalake #dataplatform

📊 IROs, If your data or charts-heavy slides are harder to process, you’re losing your audience 📈 In this video, I share a real-world BEFORE / AFTER slides that can help you make a slide easy to digest – so, you are “connecting” with your audience. 🔻 P.S. I've added a link to more useful IR resources below. . . #InvestorRelations #DataHeavySlides #IROs #InvestorRelationsPresentations #InvestorCommunications

Want to know more about Marfeel and one of our latest modules called MarfeelCast? #MarfeelCast will help your news organization: 👀 Unveil insights into your traffic to understand external factors influencing your audience. 🔎 Analyze traffic sources, compare with Marfeel’s network, and grasp traffic volatility. 🎯 Identify if a drop is just you or a global trend, and optimize your strategy with precise data. 🦾 Empower your decisions with MarfeelCast and master your traffic like never before! Check out more about this here: https://lnkd.in/dSGMdcH8 Reach out to me and let's change the game for your newsroom #together! 💪 #Analytics #Data #News #Publishers #Publishing #Tech #TechNews

#ConversationsAndCollaborations | In case you missed it, here's what we've been up to the last month. Subscribe to our monthly newsletter, Inside Impact, for updates on all things Sattva right in your inbox: bit.ly/sattvamailer   #newsletter #InsideImpact #CatchUpWithSattva

Although the major digital advertising platforms are reporting positive results, it’s no secret that the ROI for advertisers frequently falls short. CEO, Charlie Silver discusses how Permission.io is turning the tide. In Permission's innovative model, advertisers build trusted one-to-one relationships with consumers using $ASK, a tokenized reward that empowers consumers to own and monetize their data. By enabling Advertisers to ASK Permission and reward individuals for opting in, Permission is building an equitable environment where individuals receive value for their data while enabling advertisers to increase engagement and ROI. https://lnkd.in/gTGysesU #DigitalAdvertising #DataOwnership #AdTech

I always love when people focus on the question at hand, or the questions we can ask, or should ask, or anticipate the questions that our audiences or participants, or clients will have. ⭐️ Considering the questions is a very powerful approach to a lot of our work. Would you agree? This screenshot is from a fabulous webinar by SlideRabbit with Bethany Auck on #datavisualization from their Sweet Slides 101 series that walked the audience through how we can take messy datasets and be able to tell the right stories with them.

🎙️ Inspired by the art and science of KPI selection, IntelyCare's Product Marketing Director, Patrick Barbera, alongside my colleague Jennifer Gutman, shares a fresh approach in the latest #RadicallyTransparent episode. Learn how a singlePI choice can transform your marketing program's destiny. Discover the essence of creating a centralized data hub to harness the power of #firstpartydata for impactful outcomes. Choose your KPI wisely and steer towards success! Tap into wisdom here: https://okt.to/7y8XRB #MarketingLeadership #IntentData

🌟 Hear it from our clients! 🌟 We’re proud to share feedback from our amazing clients Here’s what they have to say about working with Digistreet Media! #readbetweentheworDS #clientsuccess #clientstories #Digistreetmedia #digitalbranding #advertisingagency

🚀 New on Bizcuit Media 🚀 Best Practices for Digital Transformation in Business Discover the latest insights and strategies to help you stay ahead. Our newest blog post is packed with valuable tips and expert advice. Read more here 👉 https://lnkd.in/eRPmdpT5 #BizcuitMedia #BusinessInsights #SuccessTips #GrowthMindset

📺 Creating unique content for every viewer isn't an easy task, let alone expecting them to digest programs based on recommendations. 📢 At the recent #OTTExecutiveSummit, a captivating panel talk involving Tim Waddingham (#MEDIAGENIX) dived deep into perfecting #personalization in #contentscheduling. 🔑 The key seems to be a mix of understanding user preferences, utilizing metadata and real-time data, and making consumers a part of decision making. The panel also advocates returning to bundling as it simplifies the viewer's experience. Data transparency and fast-paced adaptation also form crucial parts of the puzzle. 👀 Watch the video: https://lnkd.in/e8C_tHZK Watch the video: https://lnkd.in/e8C_tHZK