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https://lnkd.in/d8ZWbs2j is a family owned company in Madeira that focus on car rental services. And they happen to scale their business via Google Ads PPC and Performance Max campaigns to a grand new scale. For Car Rental companies or any industry related to tourism or travel, scalability is all that matters if its applicable. Always have your mind the "scale phase", this is were the BIG MONEY is. Many companies focus their targeting on their location only and they forget there is a world out there desperate looking to hire your services. We happen to scale not only the customers or people located in Madeira but also worldwide customers (mainly travelers) looking to hire her services allowing us to multiply our revenue and ad spend by 10X.

Talk about Dividing Editorial Content and Advertising Revenues " Space " equally right on the front cover As, Bennett Coleman & Co. Ltd. (The Times of India) launches a new format of #advertising on the Front Cover While we’ve seen them having all types of jackets/ covers before say the main newspaper starts, it’s that first page that has the maximum eyeballs/ reading too Seems that they’re now like this one 👇 going to have half of their first front page for the various #brands and that the news is just on side of the newspaper It’s the reader who’s definitely getting lesser content, or then they’re changing the format of their main stories on the front page like this one too with most of the news put in small formats Or then is this going to be done as a one off at a hefty premium for compromising on editorial and the various #marketing campaigns like in this case of Reliance Retail would pay a bomb for the same

Many of us in the technology industry have connections to India either because our organizations have a strong presence in Indian cities, or we originally come from India. Over the past several years, I have traveled to India multiple times in a year. It's amazing to see how the country has evolved and continues to progress. Like most executives, my trips back to India are whirlwind experiences that take me to many cities and towns across the country. While India now has more airports and flights than it did a few decades ago, I've always wished for a reliable way to make the last leg of my trip, such as airport transfers or inter-city travel to the final destination. I came across Gozo Cabs (www.gozocabs.com) many years ago and was impressed by their service, nationwide coverage, and overall reliability. Many of my friends and colleagues have used Gozo's services when visiting India and found them very impressive. Inter-city ground transportation is a unique need in large and growing geographies like India, and they have done a commendable job of addressing this market-specific need with a product that ranges from affordable to high-end comfort. Through mutual connections, I have gotten to know the team and have been advising them for the last few years. Building a technology-powered consumer service and to consistently provide a solid consumer experience is a complex challenge. However, I believe this team has done an excellent job of offering pan-Indian services. I highly recommend trying Gozo's services whenever you need ground transportation in India for your outstation or airport transfer trips.

The Future of Advertising: A Focus on Experience . . Dove explored the future of advertising, where experience is key. Their new advertisement in The Kathmandu Post newspaper comes to life when the readers scan the QR code given in the ad. It also shows how brands can create memorable experiences for consumers. #Dove #MixedReality #DoveMixedReality

**Exploring Innovative Advertising at Lulu Mall, Kochi 🏬✨** Yesterday, I visited Lulu Mall in Kochi and was immediately captivated by the impressive advertising by Burger King 🍔 at the entrance. Curiosity got the better of me, and I decided to check it out firsthand. The result? Absolutely mind-blowing! 🤯 The place was buzzing with energy, packed with people, especially the youth, who seemed drawn to the creative and engaging advertisement. Inspired by my observations, I created a short video to capture the essence of this innovative marketing approach. 🎥✨ Check it out below and share your thoughts! What are your opinions on such impactful advertising strategies? Do you have any suggestions or insights on how to leverage similar techniques? #Marketing #Advertising #Innovation #RetailMarketing #YouthEngagement #ConsumerBehavior #BrandStrategy #DigitalMarketing #MallCulture #VideoContent #LinkedInCommunity

Leveling up my marketing skills ! I recently completed an advertising course from St. Aloysius (Deemed to be University), Mangaluru. This experience has deepened my understanding of marketing strategies and consumer behavior. I look forward to applying what I've learned in my future endeavors. #Selfdevlopment #Advertisement #Marketing #consumerbehaviour

Is it Dusshera or Dussehera or Dashara from where you are? (I have mostly seen Dusshera on marketing copy but Mom pointed that not everyone pronounces it the same way given regional differences. Pondering about that now.) How can you localise marketing in a way in India, that it takes into account different dialects as well? #marketing

Sometimes, less really is less—especially when it comes to advertising. Here’s what I learned from a confusing airport ad 🤨 Traveling through Delhi's T1 airport recently led me to an intriguing experience that sparked my thoughts on marketing and branding. During my multiple visits, I encountered an ad featuring just two words: "elegant" and "discover." Initially, I overlooked it, but after seeing it again, my curiosity as a marketer was piqued. Who was behind this ad? After some online sleuthing—thank you, Gen Z skills 💅—I discovered that the airport itself was responsible for the ad, promoting its DIGI-CAST Video-Walls. The goal was to ensure that brand campaigns were unmissable while passengers awaited their luggage. However, I couldn't help but wonder: was this a smart move or a missed opportunity? The lack of branding left me feeling disconnected from the message. While the concept of showcasing the video walls is interesting, the execution fell short. Effective advertising typically requires clear branding and context to resonate with viewers. In this case, the vague imagery and absence of identifiable branding made it difficult for me to connect with the ad's intent. As someone who values strong marketing strategies, I believe T1 could have enhanced its approach by incorporating more recognizable branding elements or context around the campaign. This experience serves as a reminder of the importance of clarity and connection in advertising. While innovative formats like digital video walls can capture attention, they must be paired with effective branding to truly engage audiences. What do you think? Should T1 have opted for a more branded approach, or does this minimalist strategy have its merits? Let me know in the comment section below👇 TIM Delhi Airport Advertising #branding #marketing #strategy #advertising #marketingcampaign #campaign

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