It's a busy time of year for many businesses in retail and beyond, but with customers juggling multiple loyalty programmes, and expectations constantly growing - how can you drive genuine customer loyalty beyond the festive period? Our Creative Director Matt Harney dives into the role of user research when it comes to implementing effective design that delivers memorable mobile experiences. "The gap between research and implementation is one of the most significant barriers for brands looking to foster mobile experiences that unlock real loyalty," shares Matt. "Research, discovery and user testing cycles are not just boxes to be ticked - they are essential to delivering meaningful, impactful rewards that resonate with your customers." Learn more from Matt's extensive experience designing mobile experiences for major brands such as Domino’s Pizza UK & Ireland Ltd and Co-op here 👉 https://lnkd.in/eDnfedxp
