General Manager Operations AMRC by Park Group of Hospitals Executive Alumna IIM Lucknow & IIHMR University Jaipur Ex NHM || BMCHRC ||MGMCH
As an #alumna of #iihmru #jaipur & #iim #iiml Just bcz they were so much focussed on their #internalcustomer means we as a student The way they have treated us during our #tenure I am a #fan #day #night , I will always in support of both #institute #theforeverbond #with the #college #professors #staff #forwholelife Forced me to write on internal customer topic today Internal customers are extremely important for word-of-mouth publicity, as they can become brand ambassadors and help spread positive feedback about your organization. Here's why internal customers are crucial for word-of-mouth publicity: _Who are Internal Customers?_ Internal customers are employees, stakeholders, and partners within your organization who interact with your products or services. They may not be the end-users, but they play a vital role in delivering value to external customers. _Why are Internal Customers Important?_ 1. *Brand Ambassadors*: Internal customers can become brand ambassadors, sharing their positive experiences with others, including external customers, friends, and family. 2. *Word-of-Mouth Publicity*: Internal customers can generate buzz about your organization through word-of-mouth publicity, which is a powerful marketing tool. 3. *Increased Loyalty*: When internal customers feel valued and satisfied, they're more likely to remain loyal to your organization, reducing turnover and increasing retention. 4. *Improved Customer Experience*: Internal customers can provide feedback and insights that help improve the customer experience, leading to increased satisfaction and loyalty among external customers. 5. *Reduced Negative Word-of-Mouth*: Internal customers can help mitigate negative word-of-mouth publicity by addressing concerns and issues promptly, reducing the likelihood of external customers sharing negative experiences. _How to Engage Internal Customers?_ 1. *Communicate Effectively*: Keep internal customers informed about your organization's mission, values, and goals. 2. *Recognize and Reward*: Recognize and reward internal customers for their contributions, milestones, and achievements. 3. *Provide Feedback Mechanisms*: Establish feedback mechanisms that allow internal customers to share their thoughts, ideas, and concerns. 4. *Empower and Enable*: Empower and enable internal customers to make decisions, take ownership, and provide excellent service to external customers. 5. *Foster a Positive Culture*: Foster a positive culture that encourages collaboration, innovation, and teamwork among internal customers. By engaging and satisfying internal customers, you can create a loyal and enthusiastic group of brand ambassadors who will help spread positive word-of-mouth publicity about your organization. #internalcustomer #iihmr #iim
I agree
Well said
Thank you
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