There was some really interesting news from Netflix this week. Just as the platform shutters its AAA gaming studio, it's launching a new feature focused on people talking and sharing. Moments, which is now available on iOS, lets users quickly save and share favorite scenes from any series or movie, and I think that's huge for social media. Before this, you (and me) likely found yourself fumbling to describe the epic plot twist or funny exchange. Now, with moments, that exact clip can be shared across social media, and followers can click on the shared post and go straight to that scene. I can't understate how huge this is, especially considering content piracy and IP laws. While working for Netflix as a vendor, I've learned that they have a unique and refreshing view on publicity, and this move feels like a home run. Netflix added 5.1 million subscribers in Q3 2024, for a total of 282 million. However, the growth is showing signs of plateauing, as 8 million users were added in the previous quarter. My interpretation is that Moments is Netflix's play to boost engagement and bring in new viewers in a very competitive and challenging streaming market. I love it!
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Imagine effortlessly saving and sharing your favorite Netflix scenes with just a tap! With the new 'Moments' feature, Netflix is transforming how we engage with streaming content. This innovative tool on their iOS app lets viewers capture and share those unforgettable show moments directly on social media. No more grainy screen recordings or risky third-party apps. By making clips shareable, Netflix taps into the power of viral content, enhancing user engagement and potentially attracting new audiences. Launching soon on Android, 'Moments' represents Netflix's strategy to explore new avenues in a fiercely competitive market. As Netflix faces a slight growth plateau despite a staggering 282 million subscribers, innovations like 'Moments' could be key to sustained growth. Time will tell if this move sparks a surge in viewership. How do you think 'Moments' will change your streaming experience? Source: TechCrunch #Netflix #streaming #innovation #apps #iOS
Netflix's 'Moments': Revolutionizing How We Share Streaming
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Netflix just launched something that could evolve into a must-have feature for streamers: "Moments" is a simple feature that allows a user to set a bookmark inside a show. This allows you to easily find your favourite scenes again later. Crucially, the Moment can also be shared as a url with other people. If they are also Netflix subscribers, they can go straight to the bookmarked scene in their own Netflix service. I imagine this feature will be popular on social media as fans share and celebrate iconic scenes. And it's only a few more iterations from being a powerful referral engine for new users. What if the bookmark created a 20-second clip that could be sent to anyone, Netflix subscriber or not? If the tech and content rights could be sorted out, a new peer-to-peer acquisition channel could be developed in this way. I really like this feature - anything that can make the sign-up journey more organic is a good thing. What do you clever people out there think? Kudos to Henrik Karlberg for the article.
Netflix Just Announced Its Smartest Idea Yet. Customers Are Going to Love It
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Add this chapter to your revenue handbook: "Password Crackdown and Ad-tier Memberships: What Are They Good For?". For Netflix, they've both delivered the streaming giant's strongest first-quarter customer additions since the pandemic, surpassing expectations by adding 9.3 million subscribers in Q1, beating the forecast by nearly double. And like looking for spare change in between sofa cushions, this follows a strong Q4 that had a whopping 13 million net additions. When you consider Netflix's resurgence, it's rather fascinating because the company's strategy has been decidedly anti-customer. Think about it. Implementing revenue initiatives like its crackdown on password sharing and ad-supported tier, in addition to the recent price hikes on certain subscription plans would typically turn off customers especially in a space that suffers high churn rates. Yet, despite all that, the company's new subscriber rate is off the charts. The streaming business is highly competitive...and beyond Netflix, a consistent money loser. We're talking about major players like Disney+, Paramount+, and Warner Bros. Discovery. And throw Big Tech like Apple TV and Amazon Prime Video into the mix, it's a battle royale for dollars and eyeballs. Streaming services walk a tightrope: offering a wide variety of high-quality shows across genres is essential to keep subscribers engaged, but true differentiation comes from exclusive content – both of which are incredibly expensive. For Netflix, its reputation and brand along with its ability to put out a long list of hit series, as well as expanding its offerings into live events and videogaming do just that. For its competitors, the issue is whether they're catching up or falling behind. Given Netflix's current earnings and subscriber numbers, it would seem to be the latter https://lnkd.in/ggHzrzVW #netflix #streaming #subscription #memberships #revenue #recurringrevenue #digitalcontent
Netflix Password Crackdown Delivers Millions of New Customers
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Netflix Shortcut Keys You Didn't Know To know more read the complete blog https://lnkd.in/dyS6GPeQ #netflix #NetflixShortcutKeys #newtechnology #techblogger #techies #techgadgets #technologythesedays #technews #techlover #technologyrocks #techtrends
Ultimate Netflix Keyboard Shortcuts Guide
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Netflix Shortcut Keys You Didn't Know To know more read the complete blog https://lnkd.in/dqViYzV5 #netflix #NetflixShortcutKeys #newtechnology #techblogger #techies #techgadgets #technologythesedays #technews #techlover #technologyrocks #techtrends
Ultimate Netflix Keyboard Shortcuts Guide
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Netflix Shortcut Keys You Didn't Know To know more read the complete blog https://lnkd.in/dpzjdTQU #netflix #NetflixShortcutKeys #newtechnology #techblogger #techies #techgadgets #technologythesedays #technews #techlover #technologyrocks #techtrends
Ultimate Netflix Keyboard Shortcuts Guide
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🔵 **What's Happening with Netflix? Unpacking the Removal of the Basic Tier** 🔵 1️⃣ **Goodbye, Basic Tier**: Netflix has announced it's axing its ad-free Basic subscription tier. Starting June, this change will affect subscribers in the UK, Canada, and Australia, with plans to expand this policy. 🌍 #NetflixUpdate #StreamingNews 2️⃣ **What's Next?** Subscribers currently on the Basic tier will automatically switch to the 'Standard with Ads' plan. While this plan is cheaper at £4.99 in the UK, it comes with unskippable ads, a major shift for users who preferred an ad-free experience. 📉 #ConsumerChoice #AdImpact 3️⃣ **Consumer Reactions**: The reaction has been swift and vocal. Many subscribers have expressed their frustration on social media, threatening to cancel their subscriptions as a form of protest against this forced transition. 📢 #CustomerFeedback #SocialMediaBuzz 4️⃣ **Market Implications**: This strategic move could potentially raise antitrust concerns, especially if Netflix is seen as limiting consumer choices to push their own ad-supported plans. Could this lead to regulatory scrutiny? ⚖️ #Antitrust #MarketDynamics 5️⃣ **Looking Ahead**: As the streaming market evolves, how will other competitors respond? Will they capitalize on this discontent by offering more consumer-friendly options, or will they follow in Netflix's footsteps? Only time will tell. 🔄 #MarketWatch #StreamingWars 🟣 **Engage and Discuss**: What are your thoughts on Netflix's decision? Will this change how you use streaming services? Drop your comments below or share this post to get the conversation going with your network! 👥 #Discussion #TechTalk Remember, your voice matters. Whether it's switching services or voicing your concerns, each action shapes the future of streaming. 🚀 Copyright © 2024 Looi Teck Kheong. https://lnkd.in/gYEz4AwG
Angry Netflix fans threaten to close their accounts as streaming giant confirms it's axing its Basic tier for good in June
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Digital i can be trusted, 20 plus years as a TV ratings and consultancy company serves as a solid foundation with a legacy of expertise in this space
IndieWire have shared a snippet of our latest SVOD Landscape report that Matt Ross and Ash Stedman have been showcasing to our clients in LA and at the NAB Show. 🌐 As everyone in the industry knows, securing a global hit is no mean feat 📊 But SVOD have made global hits more probably, if harder to track 💡 And that's where our privacy-compliant, granular global viewing data comes in. Do you know how many global hits Netflix had in 2023? Take a look at this exclusive look at our report and find out. #dataanalytics #SVOD #audiences #measurement
Netflix Had Half as Many Global Hits in 2023 as 2022
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Netflix: Journey from Mailbox to Mainstream 📺 “See what's next.” 💡 A little background on Netflix would help you understand it better: - Netflix was founded in 1997 by Reed Hastings and Marc Randolph. - Initially, it started as a DVD rental service, providing a novel approach by allowing customers to rent DVDs online and receive them by mail. - In 2007, Netflix introduced streaming media, allowing subscribers to watch television shows and movies on their personal computers instantly. - Over time, it rebranded itself as a streaming service, becoming synonymous with binge-watching and on-demand entertainment. - Using Netflix is straightforward: subscribers sign up for a monthly plan, gaining access to a vast library of movies, TV shows, documentaries, and original content. 💸 Netflix’s Growth over the Years: - Has more than 230+ engaging users. - It is available in 160+ countries - Revenue in 2023: $33.7B - Number of Subscribers in 2023: Over 232 million - Original Content: Over 1,500 original titles produced ⭐️ What makes Netflix stand out? Netflix’s unique selling proposition lies in its vast content library, personalized recommendations, and user-friendly interface. The company has invested heavily in original content, producing critically acclaimed series like "Stranger Things," "The Crown," and "The Witcher." Its algorithm-driven recommendations ensure that users discover content tailored to their tastes, enhancing their viewing experience. 📈Check out how Netflix scaled rapidly and emerged as a major player
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Fascinating Netflix growth story! The unseen product decisions that fueled this rise are what truly inspire PMs. What are some product challenges you think Netflix faced (or faces) along the way? #ProductManagement #ProductStrategy #ProductDevelopment #netflixproduct #growthhacking
Netflix: Journey from Mailbox to Mainstream 📺 “See what's next.” 💡 A little background on Netflix would help you understand it better: - Netflix was founded in 1997 by Reed Hastings and Marc Randolph. - Initially, it started as a DVD rental service, providing a novel approach by allowing customers to rent DVDs online and receive them by mail. - In 2007, Netflix introduced streaming media, allowing subscribers to watch television shows and movies on their personal computers instantly. - Over time, it rebranded itself as a streaming service, becoming synonymous with binge-watching and on-demand entertainment. - Using Netflix is straightforward: subscribers sign up for a monthly plan, gaining access to a vast library of movies, TV shows, documentaries, and original content. 💸 Netflix’s Growth over the Years: - Has more than 230+ engaging users. - It is available in 160+ countries - Revenue in 2023: $33.7B - Number of Subscribers in 2023: Over 232 million - Original Content: Over 1,500 original titles produced ⭐️ What makes Netflix stand out? Netflix’s unique selling proposition lies in its vast content library, personalized recommendations, and user-friendly interface. The company has invested heavily in original content, producing critically acclaimed series like "Stranger Things," "The Crown," and "The Witcher." Its algorithm-driven recommendations ensure that users discover content tailored to their tastes, enhancing their viewing experience. 📈Check out how Netflix scaled rapidly and emerged as a major player
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Executive Creative Director + AI Enthusiast | Amazon MGM Studios & NBC Alum
3wThanks for sharing anton.