Apoorva Gupta’s Post

𝐙𝐨𝐦𝐚𝐭𝐨’𝐬 𝐇𝐲𝐩𝐞𝐫𝐏𝐮𝐫𝐞: 𝐓𝐡𝐞 𝐒𝐞𝐜𝐫𝐞𝐭 𝐒𝐚𝐮𝐜𝐞 𝐓𝐡𝐚𝐭’𝐬 𝐃𝐨𝐮𝐛𝐥𝐢𝐧𝐠 𝐑𝐞𝐯𝐞𝐧𝐮𝐞𝐬 𝐅𝐚𝐬𝐭𝐞𝐫 𝐓𝐡𝐚𝐧 𝐘𝐨𝐮 𝐂𝐚𝐧 𝐒𝐚𝐲 “𝐄𝐱𝐭𝐫𝐚 𝐂𝐡𝐞𝐞𝐬𝐞”! 🍕💸 Ever wondered what makes your favorite restaurant’s food taste so darn good? Spoiler alert: it’s not just grandma’s secret recipe. Enter Hyperpure by Zomato, Zomato’s behind-the-scenes superhero that’s making sure your meals are fresher than your morning chai. ☕✨ 𝐅𝐚𝐫𝐦 𝐅𝐫𝐞𝐬𝐡, 𝐁𝐚𝐛𝐲! 🌾➡️🍴 Picture this: veggies so fresh they still have dirt on them (okay, not really, but you get the point). HyperPure sources the crème de la crème of ingredients straight from the farm. 🚜🥦 It’s like farm-to-table, but with a Zomato twist—think farm-to-forklift-to-your-plate. 🍽️ 𝐖𝐡𝐲 𝐒𝐡𝐨𝐮𝐥𝐝 𝐘𝐨𝐮 𝐂𝐚𝐫𝐞? 🤔 Because HyperPure isn’t just a supply chain; it’s a supply chain reaction. 🌍 By delivering top-notch ingredients, Zomato is helping restaurants serve you meals that are not just good, but OMG-this-is-amazing good. 🍲 And guess what? This magic formula is doubling their revenues every year! 📈💥 𝐍𝐮𝐦𝐛𝐞𝐫𝐬 𝐓𝐡𝐚𝐭’𝐥𝐥 𝐌𝐚𝐤𝐞 𝐘𝐨𝐮 𝐆𝐨 “𝐖𝐡𝐨𝐚!” 📊 HyperPure’s growth is like that one friend who always gets promoted—impressive and slightly annoying. With revenues doubling annually, Zomato’s got a golden goose on their hands. 🥚💰 The secret? Total control over the entire value chain. 🛠️ From farm to fork, Zomato ensures every ingredient is top-tier. 🏅 𝐂𝐡𝐚𝐥𝐥𝐞𝐧𝐠𝐞𝐬? 𝐏𝐟𝐟𝐭, 𝐁𝐫𝐢𝐧𝐠 '𝐄𝐦 𝐎𝐧! 💪 Of course, no great story is without its villains. HyperPure faces challenges like maintaining quality, managing logistics, and scaling operations. 🚧 But with Zomato’s innovative approach and relentless drive, these challenges are just plot twists in their epic saga. 🏆 𝐓𝐡𝐞 𝐅𝐮𝐭𝐮𝐫𝐞 𝐋𝐨𝐨𝐤𝐬 𝐃𝐞𝐥𝐢𝐜𝐢𝐨𝐮𝐬 🍽️ As HyperPure continues to grow, the future of restaurant supply chains looks brighter—and tastier—than ever. 🌟 So next time you dig into your favorite dish, remember the magic happening behind the scenes, thanks to Zomato’s HyperPure. 🍴✨ Curious to know more? Dive into the full story and see how HyperPure is changing the game! 🕵️♂️🔍 https://lnkd.in/dys5JZFn #HyperPureMagic #ZomatoInnovation #FarmToFork #FoodTechRevolution #FreshAndTasty

Before being a food entrepreneur, I am a foodie myself. So is my family. And we are strictly vegetarians. They always refuse to order online, because: a) They won't eat from a restaurant that also cooks non-veg food, and b) they know that the veg food being ordered would be delivered in a bag, that can have non-veg food too. And this was unsettling for them. A big shoutout to Zomato Founder Deepinder Goyal, for introducing ‘Pure Veg Fleet’ for delivering vegetarian food. Zomato will now offer a new feature in the app, wherein customers can order from pure veg restaurants and ensure that the delivery is done by a team, that only delivers veg food. This teaches us at PinkAprons, so many aspects about running a food business: Incubating dietary preferences, and also creating a new market, with one single stroke! However, earlier, Zomato had decided to place a green dress for this veg fleet, and a red dress for the non-veg fleet, which, I am sure, is discrimination. Societies and security guards could have discriminated between riders wearing different colors of dress, and this could have created a rift. Thankfully, this differentiation via dress color has been scraped, but the concept remains alive. Innovation and disruption are the cornerstones of PinkAprons, and we appreciate and acknowledge this move as a great learning experience. What are your views on this decision by Zomato? #NOM #Sharingpersonalviews

Shouldn’t Zomato, Swiggy, and Top Restaurant Brands be more transparent with us? As consumers, we trust them with our health and our wallets 👝 —But are these companies, along with major restaurant brands, truly transparent about what’s on your plate? 🍽 The Ethical Dilemma 🤔 Restaurants and food companies aren’t just cutting corners; they’re cutting out our right to informed choices. Here’s how: 💸 Profit Over Transparency: Many restaurants—even on popular apps—are swapping real ingredients for cheaper fillers, keeping consumers in the dark about what’s on their plates. 🏷️ Vague Labeling: “Healthy” options abound, but how often do food apps verify these claims? Murky labeling and hidden substitutes make it nearly impossible to know what you’re really eating. Shouldn’t these companies be ethically bound to ensure the integrity of their listings? 🌍 A Matter of Trust: Ethical practices aren’t just nice to have—they’re essential for trust. By hiding ingredient swaps, restaurants and delivery platforms prioritize profits over transparency, risking consumer health and confidence. What can you do about it? 1️⃣ Ask questions before ordering—many restaurants will disclose their ingredients if asked. 2️⃣ Choose brands that prioritize honest sourcing and nutritional quality. 3️⃣ Demand more accountability from food apps like Zomato and Swiggy to screen for transparency in their listings. Stay tuned for the final post in this series—where I’ll dive into practical tips to help you make empowered food choices. 🌱🔍 Follow Vignesh Jayaprakash to not miss out. 🔁 Repost this to spread awareness among your connections. #ZomatoControversy #Zomato #Swiggy #Restaurants #EthicalPractices #RighttoInformation #FoodTransparency #HealthyFood #NutritionAdvice #Nutritionist #Dietitian

#Linkedin Business strategy in 10 minutes Following some branded companies' style of working and professional approach. With the help of micro-warehouses, they are located closer to the customers for quick delivery; this is called a hyper-local business model, where companies engage themselves with local delivery partners or suppliers through retail stores and different warehouse outlets. With rising demand for groceries and other items, common people prefer to order their products through online applications or portals to save their precious time. Food items are getting delivered through various portals within minutes. #Blinkit 10-minute delivery #Zepto 10minute delivery #Linkedin #Blinkit #Zepto #Food #Fooddelivery #India #Foodlover #Tasty #Fooditems #App #Portals #Foddie #Online #Onlinefood #Taste #Lifestyle #Coffee #Pizza #Foodblogger #Blogger #Business #Businessstrategy #Businessleaders #Leader #Leadership #Enterpreneur #Share #Follow

Not sorry to object, but this is clearly a #modern and absolutely #unscientific format of #untouchability practice. Why should delivery boxes be different? What is the psyche to colour code that difference? Where #restaurants seal-pack #foods and nobody is expected to scoop out the spillover (if any at all) from the delivery box and eat it, are we not promoting untouchability, just like KFC did, where veg and non-veg "do not mix"? Is this not a #secessionist #marketingstrategy, creating further #socialdivide in our complex #society? We are a #nation of #unityindiversity. And a common #deliverybox for all kinds of food is as much symbolic of that #unity as much practical- in terms of #branding and #cost #economics.

“For years, I’ve been on a mission to make it possible for people everywhere to enjoy great food that is wholesome and that they love to eat”. Our CEO and Founder, Mateo Marietti, echoes this sentiment in his recent feature on Forbes. Learn firsthand how we're revolutionizing meal delivery in America, ensuring that quality, wholesome meals are accessible to all. Dive into the article to discover how we're shaping the future of food delivery! https://lnkd.in/d_UUqedr #foodtech #innovation #chefs #chef #startup #cookunity #fooddelivery #marketplace #marketplaces

HelloFresh Business Model HelloFresh is a meal kit delivery service that sends weekly ingredients and recipe cards, allowing users to make their meals easier at home. The HelloFresh business model involves providing people with convenient, wholesome, and easy-to-follow meal recipes without the need for planning or trips to the grocery store.  With an estimated 7.5 million users and a global net revenue of approximately €6 billion, HelloFresh is a giant food service subscription company. Since its inception, HFG has expanded its operations and is now available in 14 countries.  In this article, we’ll dive deeper into HelloFresh’s business model, including how the company makes money, its revenue streams, partners, cost structure, and other essential facts and figures behind the meal kit global giant.  A brief history of HelloFresh HelloFresh was founded in 2011 in Berlin, Germany, by Dominik Richter and Thomas Griesel. Dominik and Thomas, both former athletes, were https://lnkd.in/gVr3uAPb

Profitable food delivery platform Zomato has introduced a new delivery fleet specifically for orders from purely vegetarian restaurants. This move comes in response to feedback from India's large vegetarian population, which is particularly concerned about how their food is cooked and handled. The "Pure Veg Mode" will feature a selection of restaurants that only serve vegetarian food, ensuring that meals from non-vegetarian restaurants will not be delivered in the same green delivery boxes used by this dedicated fleet. Read the full story here: 👇 https://lnkd.in/gET-SYUF #food #delivery #vegetarian #zomato #startup #indianstartupnews

📣 𝐖𝐨𝐧𝐝𝐞𝐫 𝐭𝐨 𝐀𝐜𝐪𝐮𝐢𝐫𝐞 𝐆𝐫𝐮𝐛𝐡𝐮𝐛: 𝐃𝐞𝐚𝐥𝐢𝐧𝐠 𝐚𝐭 𝐚 𝐃𝐢𝐬𝐜𝐨𝐮𝐧𝐭 The food delivery space shifts as Wonder Group, led by ex-Walmart exec Marc Lore, announces its acquisition of Grubhub from Just Eat Takeaway .com for $650M—a sharp drop from its $7.3B valuation in 2021. 𝐇𝐞𝐫𝐞'𝐬 𝐚 𝐛𝐫𝐞𝐚𝐤𝐝𝐨𝐰𝐧 𝐨𝐟 𝐭𝐡𝐞 𝐝𝐞𝐚𝐥 𝐚𝐧𝐝 𝐢𝐭𝐬 𝐛𝐫𝐨𝐚𝐝𝐞𝐫 𝐢𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬: 🔍 𝐊𝐞𝐲 𝐃𝐞𝐭𝐚𝐢𝐥𝐬: 🔹 𝐏𝐫𝐢𝐜𝐞: $650M ($500M in debt, $150M cash). 🔹 𝐑𝐞𝐠𝐮𝐥𝐚𝐭𝐨𝐫𝐲 𝐓𝐢𝐦𝐞𝐥𝐢𝐧𝐞: Closing Q1 2025 (pending approvals). 🔹 𝐅𝐢𝐧𝐚𝐧𝐜𝐢𝐚𝐥 𝐁𝐚𝐜𝐤𝐢𝐧𝐠: Wonder raises $250M from investors. 🔹 𝐈𝐧𝐭𝐞𝐠𝐫𝐚𝐭𝐢𝐨𝐧: Grubhub's restaurant network joins Wonder’s app, and Wonder's locations integrate into Grubhub’s platform. 🍴 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐈𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐖𝐨𝐧𝐝𝐞𝐫 🔸 𝐒𝐮𝐩𝐞𝐫-𝐀𝐩𝐩 𝐕𝐢𝐬𝐢𝐨𝐧: Combines restaurants, groceries, and meal kits into a single ecosystem. Enables multi-restaurant orders (up to 30 restaurants in one go) —a first in the industry. 🔸 “𝐅𝐚𝐬𝐭 𝐅𝐢𝐧𝐞” 𝐃𝐢𝐧𝐢𝐧𝐠 𝐄𝐱𝐩𝐚𝐧𝐬𝐢𝐨𝐧: Exclusive menus from chefs/restaurants like Maydan & Tejas BBQ. 🔸 𝐏𝐡𝐲𝐬𝐢𝐜𝐚𝐥 𝐆𝐫𝐨𝐰𝐭𝐡: 28 Northeastern US locations; 7 more by end-2024. 📉 𝐕𝐂 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬: 🔹 𝐏𝐨𝐬𝐭-𝐏𝐚𝐧𝐝𝐞𝐦𝐢𝐜 𝐒𝐡𝐢𝐟𝐭: 2023 foodtech funding dropped 81% to $9B. 🔹 𝐕𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧 𝐂𝐫𝐚𝐬𝐡: Grubhub fell from $7.3B to $650M due to competition, slim margins, and operational costs. 🔹 𝐖𝐨𝐧𝐝𝐞𝐫’𝐬 𝐑𝐞𝐬𝐢𝐥𝐢𝐞𝐧𝐜𝐞: Diversification, like the $103M Blue Apron buy, attracts investor confidence ($950M Series C, 2023). 🌐 𝐁𝐫𝐨𝐚𝐝𝐞𝐫 𝐈𝐦𝐩𝐥𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐕𝐂 𝐄𝐜𝐨𝐬𝐲𝐬𝐭𝐞𝐦: 🔸 𝐒𝐡𝐢𝐟𝐭 𝐓𝐨𝐰𝐚𝐫𝐝 𝐂𝐨𝐧𝐬𝐨𝐥𝐢𝐝𝐚𝐭𝐢𝐨𝐧: The 𝐖𝐨𝐧𝐝𝐞𝐫-𝐆𝐫𝐮𝐛𝐡𝐮𝐛 𝐝𝐞𝐚𝐥 underscores the need for consolidation in maturing sectors where standalone profitability is elusive. 🔸 𝐒𝐮𝐩𝐞𝐫-𝐀𝐩𝐩 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 𝐢𝐧 𝐭𝐡𝐞 𝐔𝐒: The US market, unlike Asia, has yet to embrace super apps. Wonder’s acquisition could spearhead this shift, merging convenience and variety. 🔸 𝐑𝐞𝐚𝐥𝐥𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐨𝐟 𝐂𝐚𝐩𝐢𝐭𝐚𝐥: VCs may increasingly favor infrastructure-enabling technologies over direct-to-consumer platforms in foodtech. 🔸 𝐑𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 𝐓𝐫𝐞𝐧𝐝𝐬: The Northeastern US emerges as a hotbed for foodtech innovation, with Wonder as a case in point. #WonderGroup #Grubhub #FoodTech #SuperApp #MergersAndAcquisitions #VentureCapital #Innovation https://lnkd.in/dmXaTJUW

Local chai brand Chai Point uses them to serve their delicious broths. You can see Swiggy using these extensively to pack their go-to-soups & curries. Remember, the college days when everything from coffee to curry to maggi was served in these cups? Whether its soup, stew, or sambhar, figuring out the safest and most economical packaging material is a challenge every restauranteur faces. In this video, Gaurav Jain & I cover our top 3 picks for liquid food takeaway containers. What's your favorite liquid food container? Let’s chat in the comments! #PackagingSolutions #SustainableLiving #TakeawayReady #IndiaEats #FoodPackaging #RestaurantIndustry #SustainablePackaging #FNBIndustry #EcoFriendlySolutions #TakeawayPackaging #FoodEntrepreneurs