Annelise (Orthey) Lee’s Post

Being a Social Media Manager in the Cannabis Industry… Navigating social media in the cannabis space is no easy feat. Instagram/Meta’s strict guidelines on cannabis make it feel like we’re constantly walking on eggshells. One wrong post, an innocent mention of a product, or a hashtag used out of context can lead to shadowbans, content removal, or even account suspension. For me personally, running both The Good Dispensary and our in-house brand Toasted’s instagram accounts—each with over 7,000 followers—comes with its own set of challenges. Not too long ago, The Good’s account got suspended, and let me tell you, I was freaking out. The thought of losing all that hard work and connection with our audience was terrifying, but after some effort, we got it back, and I was beyond relieved! As social media managers, we’re tasked with promoting a product that’s still heavily regulated, while trying to stay compliant with ever-changing, often vague platform rules. Creativity becomes essential in finding ways to build brand awareness, educate followers, and engage with our audience — all while ✨trying✨ to stay within the lines. But despite the challenges, it’s also an exciting opportunity to innovate, collaborate with other cannabis brands, and challenge the stigma surrounding this incredible plant. It’s not just about selling a product; it’s about building a movement and finding new ways to connect with a community that’s growing every day. 💚 To all my fellow social media managers in this space: keep pushing! We’re pioneers in an industry that’s evolving in real-time, and the work we do is paving the way for a more normalized, accepted future. #CannabisIndustry #SocialMediaManager

In the rapidly evolving cannabis market, navigating the restrictive policies of major social media platforms can feel like walking through a minefield. Let us help you find a way through! Read our guide on navigating social media restrictions for cannabis companies: https://lnkd.in/eQcRyYyB #MisoPartners #cannabismarketing #socialmediamarketing

Cannabis Marketing Tip #2 DIVERSIFY YOUR SOCIAL FEED If your goal is to grow on social media as a cannabis brand, you need to take steps to avoid algorithm detection. Instagram's algorithm assumes that accounts that only post cannabis-related imagery are promoting sales, which is against terms of service. To avoid a shadow ban, stick to the 1:3 rule. 1 post containing cannabis imagery to every 3 non-cannabis posts. Some ideas to get you started: news articles, employee highlights, or event recaps. Alternatively, you could try making cannabis imagery “secondary” to non-cannabis imagery. For reels, start the reel with footage of your location, staff, events, etc. and then cut to cannabis or consumption imagery. For photo posts, make the first in the carousel a non-cannabis photo. Too busy with operations to worry about all this? Let’s talk. You can book a discovery call here: https://lnkd.in/ePV4j7un

Big News for Cannabis Brands and Dispensaries on Instagram! Instagram's guidelines are changing, and cannabis brands finally have clearer rules on how they can share content. Meta’s updated policy allows content that “speaks positively about, encourages the use of, or provides instructions for using or making marijuana and THC-related products” for adult users. You can view the updated guidelines here: https://lnkd.in/e6qGRyrB For the first time, we can freely post photos and videos of our products, our gardens, and even users responsibly consuming cannabis! But there are still a few important rules to follow: 🔒 Restrict your account to 18+ users 🚫 Avoid promoting sales 🚫 No glorification of cannabis use ✅ Comply with local laws Want to make sure your social media stays compliant? I’ve written an in-depth article explaining how to navigate these new guidelines and keep your account safe. Check it out here: https://lnkd.in/eZxV9QMs At Flaherty Creative, we’re thrilled about this change because it means we can now help cannabis brands tell their stories with even more authenticity. Whether you want to showcase your product, lifestyle, or educational content, we specialize in crafting visuals that leave a lasting impression. Book a free discovery call to see how we can elevate your content and help your brand thrive on Instagram! Let's work together to build a strong presence while staying compliant with the new guidelines. www.flahertycreative.com

Green Essence: Mastering Social Media in the Cannabis Industry Let’s create a story : the brand is fictional … In the dynamic world of cannabis, Green Essence emerged as a startup determined to market their products within the strict confines of social media advertising laws. Instead of direct promotions, they pivoted to educational content on the science, legal landscape, and health benefits of cannabis. This strategy transformed their social platforms into rich hubs of knowledge, establishing them as a credible source and deeply engaging their community. Simultaneously, they launched "Calm Canvas," a lifestyle series that illustrated how cannabis could enhance wellness routines such as yoga and cooking, subtly linking these activities to their products. This content resonated with an audience eager for holistic living, enriching Green Essence’s social feeds with practical lifestyle integration. To foster a deeper connection, Green Essence created forums for discussions on wellness and cannabis reform, emphasizing community building over direct marketing. They also partnered with influencers who shared personal stories about incorporating cannabis into their wellness routines, expanding reach without explicit promotion. Staying agile, Green Essence continuously adapted to policy changes, ensuring their marketing strategies remained compliant and effective. They invested heavily in high-quality content, producing detailed infographics and behind-the-scenes production videos, which further solidified their position as industry thought leaders. Through a focus on education, lifestyle content, community engagement, influencer partnerships, and high-quality content, Green Essence not only navigated but thrived in the restrictive advertising landscape of social media, building a strong community of informed consumers. Their journey illustrates that innovative strategies can overcome regulatory challenges, turning potential obstacles into opportunities for growth. ————- If you’re interested in exploring how these innovative social media strategies can be adapted to your cannabis business, let’s connect. Together, we can navigate the complex advertising landscape, ensuring compliance while still engaging and expanding your audience. Join us in transforming the unique challenges of cannabis marketing into opportunities for growth and community building. #CannabisMarketing #SocialMediaCompliance #BrandGrowth

Exploring the Cannabis Industry: Navigating Regulations and Dispensary Challenges. Working within the dynamic Cannabis industry offers both excitement and challenges. From navigating intricate regulations to addressing operational dilemmas, I've gained valuable insights into the unique landscape of dispensaries. Let's connect and delve deeper into this evolving sector. Cannabis Social Media: Ideas To Leverage Social Without The Smoke https://lnkd.in/dxPJbY5V Discover how cannabis brands can thrive on social media and carefully navigate compliance concerns.

Stop Blaming the Algorithm. You’re posting… But nothing’s working. You’re stuck. And frustrated. So you think ads will fix it. They won’t. Not without a strong foundation first. Here’s the thing: You don’t need to go viral. You don’t need thousands of followers. You need the right message… In front of the right audience. We’re working with a brand right now that has under 3,000 followers… And they’re already at $20k in online sales this month. If your message isn’t clear… You’re invisible. I’ve spent the last 8 years helping cannabis brands get seen and get sales. Message me the word “DETAILS”… I’ll show you how. #cannabisbusiness #hemp #cannabis #cannabisindustry #cannabiscommunity

The best marketing tool for cannabis dispensaries is completely free. Our latest video shares some of the most valuable social media marketing tips and tricks that dispensary owners NEED to take advantage of. Developing an online presence and making engaging content for social media is one of the best ways to increase sales and generate a base of recurring customers while complying to common advertising regulations. Learn all about: -Crafting value-driven social media content that resonates with your audience. -Navigating cannabis advertisement regulations. -How you can use social media to establish a robust online presence for your cannabis business. Don't miss out on these expert tips for your cannabis business. https://hubs.la/Q02spZKt0 #CannabisBusiness #CannabisMarketing #CannabisSocialMedia #DispensaryMarketing #DispensarySocialMedia #NewDispensary #SmallBusiness

Exploring the world of cannabis PR? Discover how different social media platforms can elevate your advertising game! From Instagram’s eye-catching visuals and Facebook’s broad audience reach to Twitter’s real-time updates and LinkedIn’s professional network, each platform offers unique opportunities to connect with your audience. 📈✨ #CannabisMarketing #SocialMediaStrategy #DigitalAdvertising