Appfarm’s Post

Hey there! 🗞️ It's Friday again, and it's time for our weekly wrap. Here we go, curated ad tech news and content aimed at digital publishers from week 15: 💸 Publisher strategies: How publishers are optimizing revenue streams. Link: https://lnkd.in/dXTSRjwD 💰 Alternative Identity Provider ID5 Nabs $20 Million In Series B Funding. Link: https://lnkd.in/dyR6Z-Hw 🎯 Publishers Caught in the Crosshairs of Vendor MFA Tools. Link: https://lnkd.in/d_hH23k3 🛡️ Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns. Link: https://lnkd.in/dWX5mq6P ⏸️ ‘More distrust in the marketplace’: Agency execs press pause on Forbes spend after domain spoofing report. Link: https://lnkd.in/dVWm7Wy4 If you've spotted anything else important, please feel free to add the link in the comments. 👇 #digitalpublishing #adtech #publisherstrategy #mediafunding #dataprivacy #adtechnews #weeklywrap #relevantdigital

In today's digital age, our online activities are constantly being tracked and analyzed, often without our consent. One of the most invasive practices is cross-site tracking, where information about your browsing behavior is collected and shared across different websites. Let's explore strategies to help you safeguard your online privacy. 👇 https://qr.ae/psgC5q

The Incubeta US team is hosting a webinar on third-party cookie deprecation, starting at 7:00 pm SAST. Whilst a bit later for our timezone, I would recommend registering just so you receive the on-demand recording evne if you can’t make the live event. In a world where third-party cookies will soon be a thing of the past, this webinar is invaluable if you want to accelerate your privacy-first strategy. #thirdpartycookies #thirdpartycookiedeprecation #privacyfirst #digitalmarketing

Experience the freedom of browsing, shopping, and connecting online without fear. Thanks to XX Network, your digital world is fully protected. #xxNetwork $XX #XXN @xx_network @XxAfrica54222 @chaumdotcom Telegram: t.me/xxNetwork #quantumresistant #decentralizedprivacy #zarocknowledge

🔊Calling all publishers, advertisers, and tech enthusiasts - ID5 wants to hear from you! The State of Digital Identity survey is back, but we need your help to gauge where the industry is at when it comes to cookie removal, alternative adoption, and exploring the next digital frontiers. 📝 What are you waiting for share your thoughts today! Take the survey > https://ow.ly/x1NQ50SC9cl

There’s a question going around: How might some of the largest organizations take steps to educate themselves on key advertising factors that were once quite easy and simple to learn thanks to cookies - now that things are changing? Well, an API that seems to be extensively garnering the intrigue of many within the adtech world today may replace what once was. Would you say data collection has now become more indirect than possibly ever before with this new API, or do you think it’s still very much like third-party cookies? #AdTech #Cookies #API

Interesting and useful update from Dan - not least around testing of privacy sandbox from the perspective of Google ads

Chrome’s #AttributionReporting API (ARA), a part of the larger #PrivacySandbox initiative, offers the web ecosystem an alternative set of technologies for ads measurement post third-party cookie deprecation in 2024. At Google Ads, we have leveraged the flexibility and configurability of the ARA to help advertisers achieve more accurate measurement. This requires developing new algorithms and infrastructure. We have found that such ad-tech side investments can produce better data and measurement than using the raw ARA data alone. Here are two ways in which we have made investments on our side: Blending the aggregate summary reports and event-level reports to obtain improved data that leverages the strength of both datasets: https://lnkd.in/gFyhuA3d Optimally configuring the aggregate summary reports from the ARA to obtain better data fidelity: https://lnkd.in/geWiaRRP Other ad-techs may choose to follow our approach or develop their own variations and innovations. We are committed to sharing our process and engaging with the ecosystem to help our partners and the broader industry transition into a future without third-party cookies. Additional references: Chrome’ Attribution Reporting API (ARA): https://lnkd.in/gXYPS-Fe Privacy Sandbox initiative: https://lnkd.in/gWyhYk6A

The newest pod is now live with Shailley Singh and you can hear about the first ever… MARKETECTURE LIVE CONFERENCE! To learn more go to marketecturelive.com

If you are struggling with effective advertising now that 3rd party cookies are fading out and you want to know what you can do about it, join us in our Webinar starting at 3pm CET today! As an industry we are all focussing on contextual, but it doesn't provide the valuable insights that advertisers need. Personified Advertising is the answer and goes beyond contextual. In this webinar we will show you how our zero party data enables advertisers to reach persona's, not people, at scale while respecting user privacy. Register here for our Webinar: https://lnkd.in/e-zMnHzp