AppLovin’s Post

Starting January 6, 2025, the Local Services Ads mobile app will be retired. After that, you'll need to use the website to manage your campaigns on both mobile and desktop. Not to worry—your ads and data are staying right where they are! 👍 While the app is being phased out, we're hopeful that a new and improved app will be released in the future. 👍 If you have questions or need guidance through this transition, call us at Ehlen Analytics, or reach out to your account manager. We're here to help you make the most of these changes! #LocalServicesAds #EhlenAnalytics #GoogleUpdates #DigitalMarketingSupport

How to improve a Google Ads Display campaign in 39 seconds 👇 https://lnkd.in/gSEaQ2Aj Stop letting your Display Ads show on mobile apps, PLEASE! Check out the video to learn how to make this exclusion quickly. Use this code to exclude them in bulk 👉 mobileappcategory::69500 I hope this video helps! 😁 #googleads #display #digitalmarketing

Hey folks! Ever wondered how ad blocker apps impact your online experience and the websites you love? Let's dive into the pros and cons together! Ad blocker apps have surged in popularity since Apple allowed them on the App Store. They remove ads from web pages, speeding up loading times and reducing data usage. However, they deprive website owners of ad revenue, potentially jeopardizing free content. They may also disrupt website functionality and aren't as effective on mobile apps. Deciding to use them depends on individual tolerance for ads and consideration of long-term funding implications for online content.

Did you know you could see placements in pMax? Lasttime I showed you that you could see the YouTube Search Terms in reporting. But did you know that there is a report that is called "Performance Max campaigns placements"? You can find it here: Campaign overview > Insides and reports > Report editor > Scroll down to "Where and when ads showed" > And click on the report "Performance Max campaigns placement" In this report you could add a column to see the placement type like Webpage, Mobile App Category or Mobile Application. And you could filter on campaign. #googleads #performancemax #pmax

Are you living app-ily ever after with your mobile marketing strategy? You should be: the UK mobile market is booming. Mapping out mobile maturity and incorporating deep links are just two ways to take the guesswork out of app growth in 2025. Find out more in Branch’s new report here. https://lnkd.in/ekn267UG

🚨Google To Sunset the LSA Local Services Ads Mobile App! 2024 continues to be the year of change as Google will be turning down the Local Services Ads mobile app on January 6th, 2025. If you are an avid advertiser who likes to review your campaigns through the LSA mobile app, unfortunately that won't be an option soon. Google continues to promote the Local Services Ads website to be the only way to create and manage your ad campaigns.  Not to worry! You will still be able to access your campaigns on both mobile browser and desktop devices. Pro tip: Existing ad campaigns, ad data, and ability to create new campaigns won't be affected by this change. Were you a devoted LSA mobile app user? Not that Google ever promoted the app anyways;) #googleads #googleadwords #googlelsa #localservicesads #LSA #googleupdate

In the last two days, I have revisited my love for data analysis. I undertook a project on Mobile App usage, for App and Google stores. The objective was to determine some potential areas that a company that relies on on-app ads for revenue generation can explore to develop an app with high financial success on both platforms. Attached below is the report detailing the process and the conclusions I came up with.

Google retires Local Services Ads mobile app to focus on web platform #PPC #GoogleAds

We’ve just been named one of the Top Mobile Marketing Companies for 2024 by Business of Apps! 📈✨ This recognition means a lot as it reflects the incredible work our team has put into crafting powerful mobile marketing campaigns that truly make an impact. None of this would be possible without the support of our amazing clients who trust us to take their brands to the next level. Curious to learn more? Check out our profile on Business of Apps: https://ow.ly/rjJO50TghWj #CreativeClicks #PerformanceMarketing #TopMobileMarketing #BusinessOfApps