Apricus Marketing’s Post

The 'Take-Make-Waste' system is one thing to put in the bin! 🚮 In May, Kantar became official partners of Ellen MacArthur Foundation. I have just completed my first training with them and that filled my cup 🤩 I feel inspired play our part in scaling circular economy solutions. The solutions to get ourselves out of the climate and environmental crisis exist. We will play our part in supporting brands to make these changes and get the rewards for it when they do. 💪 https://lnkd.in/d7jMDG9E

Want to make a real impact that grows over time? Start with a tree 🌳 With the new Corporate Sustainability Reporting Directive (CSRD) coming into play, it’s no longer just about ticking boxes. It's about taking real, measurable action that aligns with your core values. As the CSRD requires more transparency and accountability, why not make tree gifting part of your strategy? A tree isn’t just a gift, it’s a living symbol of your company’s commitment to the environment, your stakeholders, and the future. By gifting trees, you're not only making the world a little greener, but you’re also making your business more aligned with the CSRD guidelines, showing you’re serious about sustainability beyond the paperwork. And let’s be honest, it's a powerful way to strengthen relationships with clients, employees, or partners, while contributing to a healthier planet 🌍 #CSRD #CSR #developmentgoals #unitednations #giftatree #sustainablegifting

🌟 We are thrilled to announce that our company has received a prestigious sustainability award - Responsible Business Index! 🌱🏆 This recognition reflects our unwavering commitment to sustainable and responsible business practices. By integrating these principles into our operations, we not only strive to protect the environment but also prioritize the well-being of our employees and the communities we serve. Receiving this award is a testament to the hard work and dedication of our entire team. It serves as a valuable acknowledgment of our efforts to minimize our environmental footprint while maximizing our positive impact on society. We are proud to be among the select few companies to receive this honor, standing alongside industry leaders who share our commitment to sustainability. This award motivates us to continue our journey towards a greener, more sustainable future. Special thanks to everyone involved in this achievement: Our dedicated employees for their ongoing efforts and innovative ideas. Our partners and stakeholders for their continuous support and collaboration. The committee for recognizing our efforts and providing us with valuable feedback. We remain committed to furthering our sustainability goals, educating our community on these crucial issues, and fostering a culture of responsibility and care. Together, we can make a significant difference. Let's continue to create a positive impact on our planet and our people! 🌍💚 #Sustainability #SustainabilityAward #GreenFuture #CorporateResponsibility #ESG #SustainableBusiness #OurCompany #ProudMoment

“Transparency is more than an admission of imperfections; it’s a declaration of intent. By embracing proactive disclosure, we create space for feedback, for improvement, and ultimately for trust. It’s liberating to acknowledge the work that still needs to be done.” 🌍 Proactive Disclosure: How Transparency Liberates Brands and Builds Trust Our latest article dives into the power of transparency, showing how openly sharing your sustainability journey—challenges included—can set your brand apart: https://lnkd.in/e5v-2K8P #Transparency #Sustainability #ProactiveDisclosure #BrandTrust #AntiGreenwashCharter John Battersby, Núria Antoja, Johannes Wassenberg, Alex Nichols, Richard Pike, Karen Revel-Chion, Veronica Heaven (FRSA), Cory Virok

The reason nearly everybody gets B Corp is not because it actually improves their business processes: it is because it's a good marketing tool. My biggest issue isn't necessarily with B Corp per se, it is with anything that purports to tell people a black and white message: if you have this stamp, you're a good company. The truth is, we're not good. Nobody's good. After the recent case of Havas being stripped of its #BCorp status for doing business with Shell, I spoke to Melodie Michel from CSO Futures on how it is key for Chief Sustainability Officers to understand what the process of becoming a B Corp entails – and even more crucially, what B Corp certification is and isn't. 🔗 Read the full article on the link below 👇 - #Sustainability #SustainabilityReporting #SustainabilityStandards

I'm sick of all the greenhushing complaints. Eco-marketing isn't going anywhere, but 'ego-marketing' is over, thankfully. Thanks to Contagious for letting me have a rant in this article below! #greenwash #greenhushing #sustainablemarketing #greenmarketing

Interesting read on the concept of greenhushing referring to the deliberate downplaying of an organisation’s sustainability initiatives. Not everything needs to be shouted about, do the right thing and let your actions do the communicating for you.

We are proud to again be recognized as one of America’s Most Responsible Companies by Newsweek and Statista. "America’s Most Responsible Companies" were selected based on 30 publicly available key performance indicators focused on company performance in the environmental, social, and corporate governance areas. #Sustainability is central to our company and fully integrated into every aspect of our business. Our commitment to Innovate Together for a Better Tomorrow, Protect Our Planet, Empower Our Colleagues and Communities, and Source Our Materials Responsibly is unwavering. Our inclusion on this list is an acknowledgement of our commitment to deliver on our long-term #environmental and #social goals with positive impact for our people, our company, our customers, our communities, and our future. Please read more about our progress to date in our 2023 Sustainability Report https://myqh.link/3ZnaAF9 #ResponsibleCompanies #CorporateResponsibility

After starting my full time analyst position at JOANN Stores in June, the 2024 Corporate Responsibility Impact Report has been a large chunk of my day-to-day tasks and I am proud to share the release of it today! Thank you to everyone who has worked on this report, especially Erika Frondorf (the best boss a recent graduate could ask for)! Give it a read 💚 #esg #csr #impactreport