🍽️ 𝐒𝐩𝐨𝐭𝐥𝐢𝐠𝐡𝐭 𝐨𝐧 @𝐌𝐚𝐦𝐚𝐧: 𝐇𝐨𝐰 𝐚 𝐅𝐫𝐞𝐧𝐜𝐡-𝐈𝐧𝐬𝐩𝐢𝐫𝐞𝐝 𝐂𝐚𝐟𝐞 𝐂𝐡𝐚𝐢𝐧 𝐊𝐞𝐞𝐩𝐬 𝐈𝐭𝐬 𝐂𝐡𝐚𝐫𝐦 𝐀𝐜𝐫𝐨𝐬𝐬 𝟑𝟕 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧𝐬 🍽️
From humble beginnings in a cozy SoHo spot to a thriving chain of 37 cafes, Maman NYC, co-founded by Elisa Marshall and Ben Sormonte, has redefined what it means to expand without losing authenticity. Known for blending French and American culinary traditions, Maman’s cafes are more than just coffee shops—they are intimate, homely spaces that embody the warmth of a family kitchen.
💡 𝐊𝐞𝐲 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐞𝐬 𝐁𝐞𝐡𝐢𝐧𝐝 𝐌𝐚𝐦𝐚𝐧’𝐬 𝐒𝐮𝐜𝐜𝐞𝐬𝐬:
Authenticity at Scale: Maman aims to avoid the cookie-cutter feel, ensuring each location maintains its own unique charm.
𝐂𝐨𝐦𝐦𝐢𝐬𝐬𝐚𝐫𝐲 𝐊𝐢𝐭𝐜𝐡𝐞𝐧 𝐌𝐨𝐝𝐞𝐥: With central production hubs, Maman ensures quality control and consistency across all locations.
Strategic Landlord Partnerships: Working closely with supportive landlords has been pivotal to Maman's growth and ability to invest in each space.
𝐅𝐨𝐜𝐮𝐬 𝐨𝐧 𝐋𝐨𝐜𝐚𝐭𝐢𝐨𝐧 𝐃𝐞𝐦𝐨𝐠𝐫𝐚𝐩𝐡𝐢𝐜𝐬: Maman carefully selects neighborhoods that blend residential, commercial, and tourist foot traffic.
🗣️ At ICSC LAS VEGAS, Elisa Marshall shared insights on Maman’s expansion strategy and the importance of creating a space that feels like home, even in a bustling city.
As Maman continues to expand into new markets like Miami and potentially Dallas, it remains committed to its core values of authenticity, community, and quality.
#RetailInnovation #ICSC #CafeMaman #Entrepreneurship #RetailStrategy
