Arc XP’s Post

We're spilling the beans on how online video is changing our definition of content quality - and why platforms like YouTube are at the heart of this change, in this year's “Why We Watch” report. 🧡 A labour of love by myself, Raffaella Stratta and Dunya van Troost. With the explosion of video, editing and AI tools, traditional markers of quality like technically strong visuals and sound, have now become the norm. So we're looking beyond this. Audiences are developing strong emotional connections with #creators and responses to content (whether it makes them laugh, cry, or feel seen and understood) -- and these new markers are helping us redefine what 'quality' means. Why do we care? Well, feelings of high engagement, or deep connection, are the holy grail for both creators and marketers, because it means consumers are at their most engaged and most receptive to ads. It’s also been hard to quantify — until now. For the first time, we’ve used a brain imaging study to reveal observations on memory creation, relevance and other neural activity that occur when viewers watch content from creators on YouTube. 🧠✨ You'll also find surveys of >12k people in EMEA, interviews, and literature reviews by our research partners at MTM, The Behavioural Architects & Neuro-Insight. All to find the meaning of 'quality' - something so personal, so nuanced and ever-changing. More on #WhyWeWatch here 👉 https://lnkd.in/egtn4CNz 👈 A huge shout out to Philip Walford, Caroline Wren, Sian Davies, Jonny Protheroe and the team at Redwood BBDO for their partnership. #YTF2024 #DataMeasurement #Marketing #Google

𝙐𝙣𝙡𝙤𝙘𝙠𝙞𝙣𝙜 𝙩𝙝𝙚 𝙁𝙪𝙩𝙪𝙧𝙚 𝙤𝙛 𝙎𝙤𝙘𝙞𝙖𝙡 𝙈𝙚𝙙𝙞𝙖: 𝙏𝙝𝙚 𝘼𝙄 𝙍𝙚𝙫𝙤𝙡𝙪𝙩𝙞𝙤𝙣 𝙞𝙨 𝙃𝙚𝙧𝙚 What if I told you the future of social media marketing is already shaping how we connect and create? In today’s Saturday session at CBS International Business School, we explored the power of AI to transform storytelling, strategy, and execution in real time. The conversation sparked incredible ideas and challenges worth sharing. #AIMarketingTrends #DigitalInnovation #SocialMediaStrategy

I am excited to speak at the Marketing For The Culture Summit curated by the African American Marketing Association (@aamahouston). Join me and others as we discuss: ● Marketing & AI ● Analytics & Storytelling ● Video Marketing ● And More!!! #MFTCSummit

👉 In the last post of my #MediaTechInsider series, I talked about how the phenomenon of decision fatigue can be optimised through 𝐀𝐈-𝐬𝐨𝐥𝐮𝐭𝐢𝐨𝐧𝐬. Find more about it here, in case you missed it - https://lnkd.in/eV4UKm7h Today, I would like to deep-dive into how AI can really enhance 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭 for Media companies. Shall we press play? ▶️ Apart from automating tasks, AI has the power of making content discovery smarter and highly personalised, while keeping users engaged. AI ensures that viewers are served the right content and the right time, boosting loyalty and making viewers stay connected! Also, in today’s media landscape, visuals speak louder than words. That’s why AI-solutions like ours at Vionlabs have features which focus on delivering engaging and visually-appealing solutions like custom thumbnails and preview clips, to name a few. 💡Stay tuned to learn more of the behind-the-scenes of AI in Media & Entertainment! #AIPersonalization #StreamingInnovation #ViewerEngagement 

In the last posts of my #MediaTechInsider series, we went over the concept of 𝐃𝐞𝐜𝐢𝐬𝐢𝐨𝐧 𝐅𝐚𝐭𝐢𝐠𝐮𝐞 in the Media & Entertainment industry, as well as its 𝐜𝐨𝐧𝐬𝐞𝐪𝐮𝐞𝐧𝐜𝐞𝐬 for Media companies. Today, I would like to present a solution for these problems. 𝐀𝐈 can definitely be a game-changer by enhancing viewers’ experiences and streamlining business’s operations. That is exactly what we do at Vionlabs! Find out how in the video 👇🏼 👀 If you’re curious about how AI can transform content discovery and help your media business thrive, feel free to reach out! We’re always excited to share how we are making a difference. 🔜 Stay tuned for more posts on my #MediaTechInsider series to know more about this topic! 

New Features Alert ! We are very excited to introduce more advanced tools that will enable PR professionals and brands to have a better view of the media landscape, including: Media Score : Benchmarking your brand's visibility in the media . Interactive Dashboard: Seamless filtering and visualization of your media analytics by date, sentiment, and many other valuable dimensions. AI-Driven Sentiment Analysis: Powered with Nemi AI for more accurate readings of public perception. Reporter Insights: Identify key media contacts and tailor outreach strategies. And many more... We at Nemi Insights are dedicated to developing fresh solutions for communications professionals!. #MediaMonitoring #PRTools #DataDrivenPR #NemiInsights #

Discover more here with Nemi Business Insights.

𝐇𝐨𝐭 𝐨𝐟𝐟 𝐭𝐡𝐞 𝐩𝐫𝐞𝐬𝐬! 🚀 𝐆𝐞𝐦𝐢𝐧𝐢 𝐏𝐨𝐰𝐞𝐫𝐞𝐝 𝐈𝐧𝐬𝐢𝐠𝐡𝐭𝐬 𝐨𝐧 𝐒𝐮𝐜𝐜𝐞𝐬𝐬𝐟𝐮𝐥 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐀𝐝𝐬 Our most recent AI-powered analysis of over 8,000 top YouTube ads revealed key trends driving success: 1. Increased Representation: Ads showcasing diverse characters are more successful, highlighting accessibility and inclusivity. 2. Celebration of Self-Expression: Brands that embrace individuality, featuring unique styles and personal stories, see higher engagement. 3. Community Connection: Ads that reinforce human connections and community bonding resonate more with viewers. 4. Magic and Fantasy: Ads with elements of wonder and imagination captivate audiences. 5. Creator Partnerships: Collaborations with trusted creators boost brand trust and engagement. 📢 Excited to learn more? Check out the full article.

Navigating the media industry again, after a couple of years of learning new things, I see the Business Agency model we are launching at Re:Motive as a necessary crusade against the industry's complacency. It's a bold move away from outdated norms of intermediation and volume, towards a dynamic, inclusive, integrated media era. This transition requires creativity, courage, and a commitment to innovation and community, challenging the status quo to unlock the full potential of media again. The technology and computing capabilities we now have -combined with the thinking and wisdom around big ideas that agencies built for decades before the "tiny KPI" metrics arrived - is a terrific set of powers to Make Different Happen for our clients once again. We're at a crucial juncture, and it's time to choose between stagnation or exploring untapped possibilities. Working these months with our amazing team on building Re:MOTIVE Media, supported by open innovation communities such as LA PIPA, (where silos have been replaced with trust) I must say that I am more determined than ever to keep trying our best to innovate in the industry, embracing complexity with creativity and collective intelligence. It´s time to redefine our media world for a brighter future. It is what it is amigos..... And you, just like me, know there is no going back. Happy break to everyone. PS_ The media industry is getting increasingly carried away by the AI hype. But you will not use it correctly if you don't understand how it works. And, from experience, the learning curve can be steeper than it seems. ⏩ ⏭ 🔁 ⏭ ⏩ #postdigital #remotive #makingdifferenthappen #globallaunch