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Founder & Principal Consultant at Archetype MedTech

In the “Flying the Flag for Innovation” podcast John Bessant highlights the value of symbols in fostering innovation, tying this concept to ISO 56000, the international standard for innovation management. He emphasizes how ISO 56000 provides a structured framework for driving innovation and aligning organizational efforts. Bessant likens the ISO standard to an “innovation flag,” symbolizing commitment to creativity and systematic progress. By adopting ISO 56000, organizations can demonstrate their dedication to building a culture of innovation, uniting teams under a shared vision and ensuring consistent practices for sustainable growth and competitive advantage. #johnbessant #ISO56000 #MedTech  #MedTechInnovation  #Archetype https://lnkd.in/efqrN3rd

Flying the flag for innovation

Flying the flag for innovation

johnbessant.substack.com

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