archtype’s Post

Yesterday morning we met with agency leaders for our second Ethical Agency Breakfast, this time in London hosted by the brilliant Fanclub PR 🎉 We launched the Ethical Agency Alliance to accelerate the shift across the marketing, advertising and PR industry from pollution to solution 🚀 Yesterday, we gathered a mix of PR, creative, cultural and digital marketing agencies to collaborate on raising the industry bar. During the breakfast, we passionately debated what it means to be an ethical agency, what we can do as a collective to drive industry change and held space for an array of opinions and solutions. We all came away feeling energised and committed to amplifying solutions and radically collaborating to use creativity as a force for good. We’re hosting agency breakfasts around the globe this year, so if you’re an agency who’s keen to join a breakfast in your area comment below  or tag an agency in the comments that you think should join one of breakfasts    🔗 Keep an eye out on the Hub for the full lowdown from Fanclub PR. Thanks for joining us, and a special shoutout to Fanclub PR for hosting us! Don't Cry Wolf Freuds Group Lucky Generals Propellernet - B Corp archtype Kibbo Kift Agency