AREA 23 | An IPG Health Company’s Post

Thanks Cannes Lions International Festival of Creativity for sharing this double click on Magnetic Stories

Creative innovation can have a positive impact beyond the scope of its solution. ‘Magnetic Stories’ did just that. Partnering with Area 23, an IPG Health Network Company, New York, Siemens Healthineers created a series of audio stories for children designed specifically to be listened to whilst undergoing MRI scans. The work contextualised the machine’s noises within the stories – helping children and parents relax, and doctors do their job better. Now, the stories are even on sale separately online – proof that the brand’s innovation paid off. Find out how ‘Magnetic Stories’ got made in Innovation Unwrapped, part of the LIONS Creativity Report Series | https://lnkd.in/eRkSN3_b

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