AREENA’s Post

Posting is not Marketing!! People think just posting content is enough to grow and build your brand. But the truth is: Just Posting is never Marketing What is Marketing?? Identifying your target audience, reaching them, and providing solutions of a particular problem. Different types of Marketing: 1. Email Marketing 2. Paid Advertisement 3. Social media marketing 4. Organic Marketing Our Focus? Building a Personal Brand, Sharing value through content, and growing by organic reach. Create content that attracts target audience: Personal Stories- Sharing your personal experience which connects with your audience Problem solving- Identifying your audience's problems & providing solutions Promotion- Talking about solutions to their problems and whether they need help. Remember: The right audience will be attracted through the right content only!! Posting what you want is madness but posting what your audience wants is true marketing!! PS - Share your thoughts about this in the comments.. PPS - Do Follow me for more!!

Setting aside a substantial marketing budget is crucial. Relying solely on word of mouth won't cut it—you need to actively drive people into your store, especially when launching. Sure, a good location helps, but marketing expands your reach beyond foot traffic. Platforms like YouTube, Instagram, and Facebook offer immense opportunities to target and engage your audience. Consistent, high-value content is key, aligned with your brand values and visuals across all channels. Remember, marketing is an investment. Spending now to acquire loyal customers pays off in the long run. Need help maximizing your juice bar's marketing impact? Reach out to us via DM for expert support!

Marketing is like a playground—and the best part? The people who buy into your ideas are the same ones who would’ve shared their lunchbox with you back in the day. Think about it: On the playground, it wasn’t just about playing the coolest game, it was about connecting, sharing, and building trust with your friends. Marketing works the same way. You can have the most innovative campaign, but if your audience isn’t in on it—if they aren’t sharing your excitement—it’s just noise. The real magic happens when your audience wants to be part of your brand story. They’ll spread the word, share your "lunchbox" (aka your content), and amplify your message for you. So, how do we keep that playground spirit alive in marketing? By staying authentic, building relationships, and making sure we’re not just talking at our audience, but inviting them to "play" with us. Tag someone you know who’s already playing the game right! 👇

WHAT IS MARKETING❓ Let’s make it quick! - Let’s say you’re launching a new energy drink and you create graphics showcasing its benefits, that is ADVERTISING! - If you distribute the posters at gyms and fitness centers offering free cans to gym goers, that’s PROMOTION! - Now, if you sponsor a local fitness event and the local sports media write about it, That’s PUBLICITY! - And if you manage to get the event participants to share their positive experiences with the drink on social media, that’s PUBLIC RELATIONS! - If you inform consumers about the whole experience, like various flavors, the boost of flavors and energy they can expect, that is SALES! Yet if you properly plan the WHOLE THING, that is MARKETING!

Posting is just showing up 📲, but marketing? That’s moving people from interest to action 💥. If you’re putting out content without a strategy, it’s just noise 🔊. To grow your audience 🌱 and guide them to that excited ‘Yes!’ 🎉, you need a clear plan that takes them from awareness 👀 to action 💪. It’s time to stop hoping and start guiding 🚀.

Lydia, is marketing truly necessary for businesses, and if so, why does it tend to be expensive? Why is marketing necessary? Because no one buys what they don’t know about - simple! Marketing makes people aware of products and services that can solve a perceived want, need, or challenge in their lives... and it costs money to get that word out to a large number of people. The key is to identify your customers. Where do they frequent? Where are you most likely to reach them? Focus your marketing efforts there. Marketing can utilize various media channels, like: - Billboards - Radio adverts - TV adverts -Content creation -Social Media -Targeted Ads - Door-to-door distribution of brochures But none of these is FREE! A business without a marketing budget is a hobby, not a business!!! The cost of marketing to get a new customer is three times that to keep an existing customer. I hope that clarifies things! Good luck!

What if you could be seen, heard, 𝒂𝒏𝒅 𝒇𝒆𝒍𝒕 by your audience? Here’s what we’re all about, helping your brand get noticed in a way that feels real. First, we 𝗿𝗲𝗮𝗰𝗵 the right people who are curious about what you do. Then, we 𝗿𝗲𝗹𝗮𝘁𝗲 by sharing content that speaks their language and makes them think, “This is for me!” Finally, we 𝗿𝗲𝘀𝗼𝗻𝗮𝘁𝗲 - we build connections that go beyond the surface. This is where your message not only resonates but also connects, turning followers into loyal supporters. Think of it as more than just marketing; it's about building connections that actually mean something. We’re here to make sure your brand doesn’t just get seen—it gets felt. 🫶

Many people believe that marketing is solely about promoting and selling products or services. However, marketing is much more than just pushing a product. It's about building long-lasting relationships with your audience by understanding their needs, desires, and pain points. Good marketing involves: ↳ Understanding your audience deeply ↳ Creating value-driven content ↳ Engaging consistently ↳ Offering personalized experiences ↳ Focusing on long-term goals When marketing is done right, customers feel connected to your brand, leading to repeat purchases and advocacy.

Marketing is all around us. From every billboard you see to every ad that is served in your social platform of choice - we are being formed and shaped in becoming the people that others are trying to influence us to become. We see this as a stewardship responsibility. It's a responsibility to go beyond the transaction - to serve in a way that genuinely benefits an individual's life and culture at large. As Seth Godin says, "Each of us is a marketer, and each of us has the ability to make more change than we imagined. Our opportunity and our obligation is to do marketing that we're proud of." And friends - we're proud to do marketing this way. The optimizing for clicks, the paying for more traffic, the pushing buttons on ad platforms - these are simply tools and tactics. But marketing... Marketing is about influence. And we believe that influence should be leveraged for the genuine growth of the customer, the organization, and the culture.

Often the MOST effective marketing is the LEAST creative It’s not reinventing the wheel Or coming up with some super sexy concept It’s doing the basics well It’s the boring, thankless work Like honing your ideal customer profiles Focusing on signals and triggers Creating compelling messaging Campaign on platforms where your target audience spend time Test, measure, iterate, optimise I always think it’s funny when people say things like: ‘Is that ALL you did?!’ When they hear about a process that has generated significant returns for a client Like it’s so easy When in reality, it might be simple But it’s often far from easy. In short: Keep it simple Measure what matters Focus on what works