Ariane London’s Post

Brand equity is the sum of associations, emotions, and loyalty that customers and stakeholders have towards a brand. Brand equity can have a significant impact on the valuation of a company in M&A because strong brands enhance customer retention. [Source: https://lnkd.in/g5CYqrFx] Brand loyalty came to my mind this week when I decided that this year will be the first time in forever that I won't collect any stupid football stickers nor glue them into an over-priced fan magazine. Why did such wisdom hit me only at middle-age, you may ask? It's not that I suddenly lost that feeling of pleasant and childish anticipation ahead of a World or European Cup football tournament. I still have it. But I lost one of my favorite Italian brands. Since the 1970ies, PANINI, a company from Modena, home of both the Enzo Ferrari Museum and Pavarotti-Land, had been the official rights holder for all important football sticker books. And collecting PANINI stickers was part of my standard preparation for any large football tournament. 2024 will be very different. US-based TOPPS became UEFA’s new and official licensed sticker partner and so gone are the days where I could console myself that collecting PANINI stickers was a seriously Italian hobby. It's time to quit. What do Americans know about football anyway? Except maybe for that impressive salary they pay to Xherdan Shaqiri, our Swiss Messi, at Chicago Fire? #brand #brandequity #mergersandacquisitions #valuation #customerloyalty Federico B.

London Designer Outlet’s 10th year saw it break its own performance records across 9 of the 12 months, whilst high street destinations continued to battle the ups and downs of shifting consumer priorities in the face of the cost-of-living crisis.    After a stellar golden quarter performance that saw a best-ever Black Friday, Christmas week, and best year to date, Daniel Tomkinson, General Manager, London Designer Outlet and Matthew Slade, Retail Director at Quintain Limited, spoke with Liz Hamson at BE News to reflect on the successes of the last decade, year, and what’s to come.    Around 28% of brands have been at the LDO since the start. Speaking about the impressive retention rates, Daniel said: “The reason brands stay is really quite simple: they see incredible success at their LDO stores and the value that a presence at our outlet can offer, with a number of our partners reporting them as their best-performing thanks to the combination of our brand mix and discounted prices.” Discussing what’s to come in the next 10 years, Matt said: “The main aim for us is to build on the great success we’ve had in the past year by keeping customer wants and needs at the core of all the decisions and moves we make. “We’re very insight-led, so we know what challenges our shoppers are facing. By providing the right mix of brands and offering an environment with the adaptability to evolve with ever-evolving consumer behaviours, we’re confident the next 10 years will be a success.” Read more on BE News: https://lnkd.in/eH_m2KFh #Retail #Fashion #LondonDesignerOutlet #WembleyPark #Outlets

Exciting times ahead

Compass Lexecon assisted JD Sports during the European Commission’s review of its acquisition of Courir. The deal, which involved overlapping store networks in several EU countries, was recently cleared with conditions. Our team of economists provided support on market definition, competitive effects, and remedy design. Find out more here: https://bit.ly/40WoAYE #competitionlaw #mergersandacquisitions #retailindustry

Omni Talk Retail's Chris Walton and Anne Mezzenga Live From The Mirakl Go Beyond Summit with El Puerto de Liverpool's Mario A. Muñoz L. and Mirakl's Tzipi Avioz talking about what retailers considering #marketplaces must do before diving in, including which brands will help them differentiate their marketplaces. Join us on LinkedIn Live to ask all your #marketplace and #media questions of the Mirakl Go Beyond Summit attendees.

One of the best things about digital marketplaces is that they let you round our your assortment as a retailer and give your customers what they still expect to find from you. Case in point: the largest department store in Mexico now sells a heck of a lot of tires through its marketplace. Talk about the rubber meeting the road!

One of our Senior Consultants, Nicholas Found was featured in Retail Week today, offering compelling insights into the resilience and growth potential of the beauty sector. 💄 Read the full article below 🔗 https://lnkd.in/e_Z_T9pt #Retail #BeautySector #HealthandBeauty #IPOs #RetailInsight #EuropeanMarket #RetailEconomics #Featured #Boots #FutureofRetail #RetailWeek

🚀 Launching or building your brand? 🚀 At IND!E we’re at the heart of the SME Challenger brand community, helping ambitious brands connect with major retailers. Pop-Ups, Shop-in-Shop Incubators, and our D2C models are all designed to offer something unique for both retailers and brands looking to scale. Here are 3 key reasons why Pop-Ups are a game-changer for brands and retailers alike: 1️ Great Marketing – Pop-Ups generate buzz and excitement, placing new brands directly in front of highly engaged consumers.  2️ Direct Consumer Connection – There’s no substitute for face-to-face interaction with your target audience, offering invaluable insights to both brands and retailers.  3️ Drive Sales – Pop-Ups don’t just boost brand awareness; they deliver results, helping brands achieve strong sales from day one. For retailers, this is a chance to tap into fresh, innovative brands that are shaping the future of the high street. And for SME brands, it’s an opportunity to get in front of your ideal customers with the support of proven retail models. Join us at IND!E, where we’re constantly creating opportunities for brands to shine and for retailers to thrive. info@popupindie.com #PopupRetail #RetailInnovation #SMEChallengerBrands #RetailGrowth #INDIE

1. Offertwins 🎉 2. DealFinder 🛍️ 3. BargainHub 💸 Everyone should study their origin stories. Save Big on Top Brands Today #SavingsRevolution #TopDeals #SmartShopping #SmartShopping #DailyDeals #SaveBig #TopTechTrends #HomeAndFashionDeals

Every Marketeer has their own unique story to tell! 📖 In this edition of #StoriesOfMarketeers, Nafisa Anjum Samia shares more about her journey to METRO Markets and what it has been like since joining the team. Make sure to check it out! 😉 #InsideMETROMarkets #BeingaMarketeer #WeAreMarketeers