Arima’s Post

Hey! It’s Philip McKay, Customer Success Manager, sharing some BIG product updates 🚀 We’ve rolled out a ton of exciting updates to our Population Simulator, including enhancements to MMM! ✅ Synergy Rankings: See your best-performing channel pairings ranked for maximum ROI. ✅ Sales Forecast Growth Slider: Set and tweak annual growth rates effortlessly. ✅ AdStock Confidence Control: Apply your expertise to refine how ad impact is modeled. ✅ Budgeting Made Easy: Simple forms for quick planning or advanced options for full control. ✅ Media Curves Toggle: Switch between Total ROAS and Marginal ROAS views to optimize spend. ✅ Time to Impact in Days: Detailed media impact timelines for faster insights. ✅ Revamped OOH Vendor View: Streamlined search and filters for better outdoor campaign planning. Want to dive deeper into a specific feature? Check out the full article for all the details. [Link in comments] #MarketingIntelligence #MMM #ArimaUpdates