It's strategy season, and you should be knee-deep in thoughts of how you go for success in Q4 and then in 2025. I got to thinking about where I see #founders and #cmos go wrong, and that's because of a lack of a segment hypothesis, so I wrote this article. If you don't use it when setting outcome expectations, this may be the article you need right now. #arisegtm #gtmstrategy #gotomarket
ARISE GTM’s Post
More Relevant Posts
-
Excited to explore customer segmentation with the Marketing Community! 🎯 Let's dive into effective strategies: 1️⃣ Why segment your customers? Segmentation enables personalized experiences, boosts engagement, and drives conversions. #CustomerSegmentation #Personalization #EngagementBoost #catchkhan #martech 💼🎨📈 2️⃣ How to segment your customers using CRM? Leverage CRM data to categorize customers based on demographics, purchase history, and behavior. #CRM #DataAnalytics #catchkhan #martech 📊📝🔍 3️⃣ How to manage your customer segments? Organize segments efficiently, update regularly, and integrate with other systems for seamless management. #SegmentManagement #Efficiency #catchkhan #martech 🗂️🔄💻 4️⃣ How to use your customer segments for marketing automation? Utilize segments to tailor messages, trigger targeted campaigns, and optimize customer journeys. #MarketingAutomation #TargetedCampaigns #catchkhan #martech 🤖📧🛠️ 5️⃣ What are some best practices for customer segmentation? Regularly analyze data, refine segments based on feedback, and ensure privacy compliance. #DataAnalysis #FeedbackLoop #PrivacyCompliance #catchkhan #martech 🔍🔄🔒 Eager to hear your insights! Let's dive deeper into #CustomerSegmentation! 🚀 https://lnkd.in/gTtb-sWe
- Link-in-bio
bit.ly
To view or add a comment, sign in
-
Do CEOs care about the vanity metrics like website traffic and social engagement? Only if it directly impacts the bottom line. Here is a quick short bite from our previous Coffee Chat (by Mavuus) where Greg Wong shares his sentiments on what CEOs really want to see from their Marketing Leaders. ✅ They love clear revenue generation numbers. It's all about 'show me the money!' Can we link our marketing efforts directly to sales increases? ✅ They prefer actionable insights over surface-level stats. Think conversions, customer acquisition costs, and customer lifetime value. ✅ What’s going to happen next? They value predictive insights that forecast future performance, helping them plan strategically. If you missed our 'Return on Marketing Investment' Coffee Chat, you can catch the recording on the Mavuus Academy (link in the comments). One of the best marketing lessons you'll get, hands down. #cmos #cmosinsights
To view or add a comment, sign in
-
It’s fully 2 weeks later and the buzz around this year’s #PharmaCX2024 summit put on by UberEvents.io is somehow still reverberating around LinkedIn and beyond… there must have been something real gold-nugget content and conversations shared over the course of those 2 days. Again, it was a real pleasure speaking at the event, and I want to drive home once more the importance of digging into the right pieces of data to inform the customer journey you build out around your next campaign. Here are 3 key places to start: - Dive deep on your audience prior to define what data is most important - Analyze the best and worst of similar #customerjourneys… including your competitor’s - Audit your #SEM status around related keywords/ searches across platforms Click here to view the whole presentation: https://t.ly/82W-R Already looking ahead to the upcoming #BioPharma eMarketing Summit coming in March of ‘25 - if you’re in the space and looking to learn from top experts in the space, now’s the time to get on board!
To view or add a comment, sign in
-
Elevate your external engagements with Neolytica - A QPharma Company’s Actionable Executive Reports! 📄📊 Powered by AI-driven insights and strategic recommendations like Next Best Actions and expert identification, our reports deliver clarity and precision to maximize your outcomes. 📈 Stay ahead with regular reviews and trend analyses, enabling continuous refinement and growth. 🤝 Partner with Neolytica to revolutionize your engagement strategy and achieve lasting success. 🚀 Learn More at: https://neolytica.ai/ #KOLinfluence #SentimentAnalysis #KOLs #Neolytica #medicalaffairs #commercial #marketing #tll #KOLmapping #HCPtargeting #KOLEngagement #DataInsights #HealthcareInnovation #NextBestActions #AIInsights #StrategicEngagement
To view or add a comment, sign in
-
Does your martech stack leave you feeling like you’re in a maze? 😵💫 We’ve got you covered! 🧭 Navigating the martech maze: A guide for CMOs in the digital landscape: https://lnkd.in/gug-f6YR #marketingops #martech #digital #cmos
Navigating the martech maze: A guide for CMOs in the digital landscape
resources.sojournsolutions.com
To view or add a comment, sign in
-
Virtually every business leader believes in marketing.. They just don’t know the type of marketing they need.. Hence all the unmet expectations, frustrated CMOs, unhappy CEOs, etc, etc. Working with clients of various industries and sizes, here’s the common trend - they are all eager to jump into demand gen without first covering the foundational components of: ❌ Funnel efficiency ❌ Customer analysis ❌ Market analysis ❌ Business operations ❌ And product marketing The initial, foundational building blocks of marketing require a very scientific approach. All the creative follows after. Looking to build a strong marketing strategy to help with your marketing growth? Mavuus’ roster of Fractional CMOs can help elevate your plan. Let’s chat. #fractionalcmo #cmoinsights #cmos
To view or add a comment, sign in
-
Reposting the link and recording, for those of you, who missed the webinar
✨ We are live! ✨ ObserveNow Media Presents Marketeer Think Tank Chapter 12: B2B Marketeers Virtual RoundTable. Meet Our Moderator: Taniya Tikoo, Editor-In-Chief, ObserveNow Meet Our Speakers: Udayanathan Vettikkat, Chief of Marketing & Head-Global Channels, Investor, Analyst, Public Relations, SEQURETEK Divyesh Patel, Co-Founder, CMO, Gumlet Joel Pinto, Director Marketing , Apptio, an IBM Company Raghav Kumar, Head of Marketing, Scribble Data Vivek Duvedi, Head of Partner Marketing India, Snowflake
www.linkedin.com
To view or add a comment, sign in
-
Cannabis and other high-risk industries face unique marketing challenges due to regulatory restrictions and diverse consumer preferences. To navigate this complex landscape, businesses need to leverage data-driven strategies. Analytics software can be a game-changer, offering insights that help create customized marketing campaigns tailored to specific audiences. Read all about it on the Qredible blog: https://zurl.co/TIHk #cannabismarketing #highriskmarketing #marketinganalytics #marketingsoftware
To view or add a comment, sign in
-
🌟 Data, Experience, and Experiment: The Future of Pharma Marketing 🌟 In our recent webinar on "Data Experience and Experimentation in Pharma Marketing", we uncovered key insights on how marketers can differentiate their brands in an increasingly competitive landscape: 1️⃣ Deep Dive into Insights 2️⃣ Omni-Channel Consistency 3️⃣ Value-Driven Engagement 4️⃣ Lead Magnets in Pharma 5️⃣ Experimentation is Key 💡 The takeaway? Success in pharma marketing demands data-driven strategies, consistent messaging, and a focus on authentic value creation. What’s your next big experiment in pharma marketing? 🚀 #medginigyan ##PharmaMarketing #DataDriven #DigitalTransformation
🌟 Data, Experience, and Experiment: The Future of Pharma Marketing 🌟
To view or add a comment, sign in
-
With partial and inconsistent views of retail and non-retail markets, many biopharmas are unable to view all relevant HCPs. Join us on Oct 24 for a live Q&A with industry leaders Anil Verma, Amazon Web Services (AWS), Ushank Agarwal, Acuitas360, and Hassam Baig, Veeva Systems to learn how modern claims data is helping #pharma: 🔶 Reach more HCPs 🔶 Inform additional launch use cases 🔶 Surface timely insights for the field Save your spot: https://lnkd.in/gwvYTMAT #lifesciences #VeevaCompass
Live Q&A: Reach Launch Targets Faster with Modern Data and Analytics
veeva.zoom.us
To view or add a comment, sign in
936 followers